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Digital sales rooms · September 2026 Edition

Dock vs Showpad

Zero of twelve models named Dock first on the direct prompt; zero named Showpad. Dock was named by twelve of the twelve models and Showpad by seven and Dock carries 45 labels and Showpad 10, so the shares are not directly comparable.

Dock

accepted challenger

San Francisco, United States, founded 2021. Named in six categories this edition.

Showpad

accepted challenger

Named in three categories this edition.

First-choice share6%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate20%20%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#6#7A position in a field of 14; printed, not drawn.
Labels4510A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Dock reading right to left. Rank and label count are printed, not drawn.Trumpet was named alongside these two in ten of the twelve direct answers. Aligned vs Dock · Aligned vs Showpad · Trumpet vs Dock

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the digital sales rooms page.

By framing

How many of the twelve models made each the first choice, per way of asking, and how many argued against it.
DockFirst choices, of twelve modelsShowpad
Direct00
Paraphrase31
Comparative11
Budget-constrained005 against Dock
Scale-constrained00
Negative104 against Dock · 2 against Showpad
Bars are first choices, 0 to 12 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to twelve.

Across every category in the September 2026 Edition, Dock and Showpad were named in the same answer sixty-five times, of the 208 answers naming Dock and the 199 naming Showpad. In those answers Showpad took the first choice three times and Dock ten.

Every model, every framing

The seventy-two answers behind the chart above, one cell each: where Dock and Showpad stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
Dock Showpad first choice named as an alternative argued againstblank: not namedEach cell is one answer, Dock on the left and Showpad on the right.

The direct prompt

The plain question, one answer per model, grouped by where Dock and Showpad stood in it.

Neither was the first choice, one was named

8 of 12 modelsThe answer put something else first and named one of the two as an alternative.
Claude Haiku 4.5Trumpet alternatives: Aligned, Dock, Flowla, GetAccept
GPT-5.4 miniAligned alternatives: DealHub, Dock, Showpad
Gemini 3.5 FlashAligned, Trumpet alternatives: DealHub, Dock, GetAccept
Perplexity SonarTrumpet alternatives: Aligned, Dock, GetAccept
Mistral SmallGetAccept alternatives: Aligned, Dock, Trumpet
DeepSeek V4 FlashAligned alternatives: Dock, GetAccept, HummingDeck, Trumpet
Kimi K2Trumpet alternatives: Aligned, Dock, GetAccept, HummingDeck
MiniMax M2.5Aligned, Trumpet alternatives: Dock, GetAccept

Neither was named

4 of 12 modelsThe answer made no first choice from these two in this category.
Grok 4.1 FastTrumpet alternatives: Aligned, GetAccept
Llama 4 MaverickTrumpet
Qwen 3.7 FlashSeismic alternatives: Highspot, Qwilr, Spotio
GLM 4.7 FlashXAligned, Trumpet alternatives: DealHub, GetAccept, HummingDeck

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Dock leads by eight points.
Dock8%#5 of 9
Showpad0%#– of 9
The full small business standing →
Mid-marketThe figures above
Dock leads by four points.
Dock6%#6 of 14
Showpad2%#7 of 14
The full mid-market standing →
Enterprise
Dock leads by seven points.
Dock12%#6 of 12
Showpad5%#8 of 12
The full enterprise standing →

What the models said about Dock

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of five in this category shown.

“Avoid platforms like Dock, GetAccept, or Highspot for a limited budget” Qwen 3.7 Flash · budget prompt · hard negative
“Budget concerns - paid plans reportedly start around $350/month for 5 users” MiniMax M2.5 · negative prompt · hard negative
“Avoid platforms like Dock ($350/month minimum)” Kimi K2 · budget prompt · hard negative
“Dock is often cited as the most flexible platform... treats the sales room as a workspace that transitions seamlessly into onboarding” Qwen 3.7 Flash · comparative prompt · first choice

What the models said about Showpad

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Two of two in this category shown.

“Showpad — strongest if you want a broader sales enablement suite with DSR capabilities, deeper analytics, and native offline access” GPT-5.4 mini · comparative prompt · first choice
“I'd generally recommend Showpad if your main goal is buyer engagement + collaborative deal rooms in one platform.” GPT-5.4 mini · paraphrase prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.