GTM AI Index
Index Customer In-app messaging › OneSignal vs Pushwoosh
In-app messaging and customer communications · September 2026 Edition

OneSignal vs Pushwoosh

Zero of twelve models named OneSignal first on the direct prompt; zero named Pushwoosh. OneSignal was named by twelve of the twelve models and Pushwoosh by eight and OneSignal carries 28 labels and Pushwoosh 10, so the shares are not directly comparable.

OneSignal

accepted challenger

By Q140701571, San Mateo, United States, founded 2011. Named in three categories this edition.

Pushwoosh

accepted challenger

Fairfax, United States, founded 2014. Named in three categories this edition.

First-choice share11%5%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate14%10%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#3#6A position in a field of 15; printed, not drawn.
Labels2810A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, OneSignal reading right to left. Rank and label count are printed, not drawn.Userpilot was named alongside these two in ten of the twelve direct answers. Intercom vs OneSignal · Intercom vs Pushwoosh · Userpilot vs OneSignal

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the in-app messaging and customer communications page.

By framing

How many of the twelve models made each the first choice, per way of asking, and how many argued against it.
OneSignalFirst choices, of twelve modelsPushwoosh
Direct00
Paraphrase00
Comparative00
Budget-constrained521 against OneSignal
Scale-constrained001 against OneSignal · 1 against Pushwoosh
Negative002 against OneSignal
Bars are first choices, 0 to 12 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to twelve.

Across every category in the September 2026 Edition, OneSignal and Pushwoosh were named in the same answer fifty-eight times, of the 314 answers naming OneSignal and the 66 naming Pushwoosh. In those answers Pushwoosh took the first choice four times and OneSignal twenty-four.

Every model, every framing

The seventy-two answers behind the chart above, one cell each: where OneSignal and Pushwoosh stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
OneSignal Pushwoosh first choice named as an alternative argued againstblank: not namedEach cell is one answer, OneSignal on the left and Pushwoosh on the right.

The direct prompt

The plain question, one answer per model, grouped by where OneSignal and Pushwoosh stood in it.

Neither was named

12 of 12 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5Intercom alternatives: Customer.io, Product Fruits, Userpilot
GPT-5.4 miniAppcues alternatives: Intercom, Pendo, Userpilot
Gemini 3.5 FlashCustomer.io, Gleap, Userpilot alternatives: Front, Userflow
Perplexity SonarIntercom alternatives: Appcues, Userpilot
Grok 4.1 FastStream Chat alternatives: CometChat, Intercom
Mistral SmallUserpilot alternatives: Intercom, Product Fruits
DeepSeek V4 FlashIntercom alternatives: Appcues, Chameleon, Gleap, Userpilot
Llama 4 Maverickno first choice
Qwen 3.7 FlashIntercom, Product Fruits alternatives: Appcues, Userpilot
Kimi K2Userpilot alternatives: Appcues, Pendo
GLM 4.7 FlashXUserpilot alternatives: Appcues, Intercom, Product Fruits, UserGuiding
MiniMax M2.5Product Fruits, Userpilot alternatives: Appcues, Customer.io, Intercom, Pendo

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
OneSignal leads by seventeen points.
OneSignal17%#1 of 12
Pushwoosh0%#– of 12
The full small business standing →
Mid-marketThe figures above
OneSignal leads by seven points.
OneSignal11%#3 of 15
Pushwoosh5%#6 of 15
The full mid-market standing →
Enterprise
OneSignal leads by two points.
OneSignal4%#6 of 13
Pushwoosh2%#– of 13
The full enterprise standing →

What the models said about OneSignal

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. One of one in this category shown.

“Platforms Requiring Caution ... However, generally considered more secure than the platforms above” Kimi K2 · negative prompt · soft negative

What the models said about Pushwoosh

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of three in this category shown.

“Pushwoosh (from $0) | Cheaper start, but spikes at volume.” Grok 4.1 Fast · scale prompt · soft negative
“Winner: Pushwoosh Pushwoosh is widely considered the most cost-effective platform for sending in-app messages” Qwen 3.7 Flash · budget prompt · first choice
“Pushwoosh emerges as the best in-app messaging platform for companies with limited budgets” MiniMax M2.5 · budget prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.