GTM AI Index
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In-app messaging and customer communications · September 2026 Edition

Userpilot vs OneSignal

Five of twelve models named Userpilot first on the direct prompt; zero named OneSignal. Both were named by all twelve models and Userpilot carries 32 labels and OneSignal 28, so the shares are not directly comparable.

Userpilot

accepted challenger

Named in six categories this edition.

OneSignal

accepted challenger

By Q140701571, San Mateo, United States, founded 2011. Named in three categories this edition.

First-choice share16%11%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate9%14%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#2#3A position in a field of 15; printed, not drawn.
Labels3228A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Userpilot reading right to left. Rank and label count are printed, not drawn.Intercom was named alongside these two in nine of the twelve direct answers. Intercom vs Userpilot · Intercom vs OneSignal

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the in-app messaging and customer communications page.

By framing

How many of the twelve models made each the first choice, per way of asking, and how many argued against it.
UserpilotFirst choices, of twelve modelsOneSignal
Direct50
Paraphrase20
Comparative10
Budget-constrained051 against Userpilot · 1 against OneSignal
Scale-constrained001 against OneSignal
Negative002 against Userpilot · 2 against OneSignal
Bars are first choices, 0 to 12 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to twelve.

The direct prompt

The plain question, one answer per model, grouped by where Userpilot and OneSignal stood in it.

Userpilot first, OneSignal not the choice

5 of 12 modelsOneSignal was named in the answer but not as the choice, or not at all.
Gemini 3.5 FlashCustomer.io, Gleap, Userpilot alternatives: Front, Userflow
Mistral SmallUserpilot alternatives: Intercom, Product Fruits
Kimi K2Userpilot alternatives: Appcues, Pendo
GLM 4.7 FlashXUserpilot alternatives: Appcues, Intercom, Product Fruits, UserGuiding
MiniMax M2.5Product Fruits, Userpilot alternatives: Appcues, Customer.io, Intercom, Pendo

Neither was the first choice, one was named

5 of 12 modelsThe answer put something else first and named one of the two as an alternative.
Claude Haiku 4.5Intercom alternatives: Customer.io, Product Fruits, Userpilot
GPT-5.4 miniAppcues alternatives: Intercom, Pendo, Userpilot
Perplexity SonarIntercom alternatives: Appcues, Userpilot
DeepSeek V4 FlashIntercom alternatives: Appcues, Chameleon, Gleap, Userpilot
Qwen 3.7 FlashIntercom, Product Fruits alternatives: Appcues, Userpilot

Neither was named

2 of 12 modelsThe answer made no first choice from these two in this category.
Grok 4.1 FastStream Chat alternatives: CometChat, Intercom
Llama 4 Maverickno first choice

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
OneSignal leads by eleven points.
OneSignal17%#1 of 12
Userpilot6%#4 of 12
The full small business standing →
Mid-marketThe figures above
The order flips: Userpilot leads at mid-market.
Userpilot16%#2 of 15
OneSignal11%#3 of 15
The full mid-market standing →
Enterprise
Level: the same share of first choices.
Userpilot4%#5 of 13
OneSignal4%#6 of 13
The full enterprise standing →

What the models said about Userpilot

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of four in this category shown.

“Strong for adoption, but weaker for two-way feedback if that is your priority” Perplexity Sonar · negative prompt · soft negative
“tools like Appcues and Userpilot start at $250 to $300+/month” Gemini 3.5 Flash · budget prompt · soft negative
“Best Overall: Userpilot ... Start with Userpilot for the best balance of features, transparent pricing, and mid-market fit.” Kimi K2 · direct prompt · first choice
“Choose Userpilot if your primary goal is to improve trial-to-paid conversion rates and feature adoption” Gemini 3.5 Flash · direct prompt · first choice

What the models said about OneSignal

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. One of one in this category shown.

“Platforms Requiring Caution ... However, generally considered more secure than the platforms above” Kimi K2 · negative prompt · soft negative
Also compared
Intercom vs UserpilotIntercom vs OneSignalThe full in-app messaging standing

Comparisons are drawn for the top three products in each category. The output is the models' output; nothing here is a recommendation by the index.