GTM AI Index

Index › Products › HubSpot's Chat and Bots · October 2026 Edition

1 category · Named, not ranked

HubSpot's Chat and Bots

1Judge labels

1First choices

0Negative labels

1 / 14Models named it

1Category

October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.

Standing

1 label, too few to rank

A product needs 10 labels in a category before a share or quadrant is stated. HubSpot's Chat and Bots was named 1 time in Conversational mktg, where Tidio led with 13%. The labels and the evidence are below, counted exactly.

By buyer segmentRead the same way at every buyer size.

Small businessnot named

No model named it for this buyer.

Mid-market23 of 87

under the label threshold

Enterprisenot named

No model named it for this buyer.

In conversational mktg · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named HubSpot's Chat and Bots for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Conversational marketing platforms	Marketing	2%	23 of 87	0%	1	under 10 labels · led by Tidio at 13%

Movement

This is the first edition on this tier, so no move can be computed for HubSpot's Chat and Bots yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated HubSpot's Chat and Bots across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Labels
Claude Haiku 4.5	0	0
GPT-5.4 mini	0	0
Gemini 3.5 Flash	0	0
Perplexity Sonar	0	0
Grok 4.1 Fast	1	1
Mistral Small	0	0
DeepSeek V4 Flash	0	0
Llama 4 Maverick	0	0
Qwen 3.7 Flash	0	0
Kimi K2	0	0
GLM 4.7 FlashX	0	0
MiniMax M2.5	0	0
GPT-6 Luna	0	0
Muse Glimmer 30B	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct0 labelsNone

Paraphrase1 label1

Comparative0 labelsNone

Budget-constrained0 labelsNone

Scale-constrained0 labelsNone

Negative0 labelsNone

First choiceAlternativeMentionNegative1 labels in all, every segment counted; 1 of the 1 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“I'd recommend HubSpot's Chat and Bots ... as the top choice for a mid-sized B2B company” Grok 4.1 Fast · Conversational mktg · paraphrase prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as HubSpot's Chat and Bots, over the 1 answer that named it. Took the first choice instead counts the answers where the other product was the first choice and HubSpot's Chat and Bots was named but was not.

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ProductSame answerTook the first choice insteadHead to head

1mind1 of 10Not among the top eight

Drift1 of 10Not among the top eight

Intercom1 of 10Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named HubSpot's Chat and Bots. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 1 of the 1 answers that named HubSpot's Chat and Bots and are not a share of its labels.

Domains cited

autobound.ai1

bestleadgenerationsoftware.com1

blog.hubspot.comYour site1

chatbot.com1

cleverly.co1

dashly.io1

hubspot.comYour site1

landbot.io1

nutshell.com1

pipeline.zoominfo.com1

Eight of the ten domain citations in answers naming HubSpot's Chat and Bots came from somebody else's page.

Pages cited

autobound.ai/blog/best-conversational-ai-chatbot-platforms-b2b-sales-teams1

bestleadgenerationsoftware.com/best-conversational-marketing-platforms1

blog.hubspot.com/marketing/b2b-lead-generation-tools1

chatbot.com/blog/intercom-alternatives1

cleverly.co/blog/lead-generation-chatbots1

dashly.io/tools/alternatives/intercom1

hubspot.com/comparisons/intercom-vs-hubspot1

landbot.io/blog/drift-alternatives1

Pages are listed as the models cited them.

Search and answers

hubspot.com ranks 6 on Google for the category's searches. In the answers, HubSpot's Chat and Bots takes 2% of first choices and Tidio takes 13%.

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In search

Google, US estimates

Position for “conversational marketing platform”

Organic visits to its site: about 2,276,428 a month
Searches its site ranks for: 316,975 · 13,678 in the top three
Sites linking to it: 390,754
Paid Google search: 15 searches its ads show for, about 2,010 clicks and $83,922 a month (estimate)

Ads on GoogleDetailLess

76+ ads · 53 text, 14 video, 9 image · 76 shown in the last 30 days

First shown October 2021, as Hubspot, Inc., verified. Ads started 2025-10 to 2026-09: 43 in the year, 33 before. 44 more by other advertisers linking to it.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 23 of 87 in conversational mktg

Segment leader

13%

Tidio

First choices: 1 across its categories
Named in: 1 answers
Its own site cited: in 1 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on hubspot.com

13,274

subdomains included

Content

10,894

counted in the table below

Documentation

681

Product · Integration

175 · 46

Kind	Pages	Last 90 days	Latest
Blog	9,061	34	2026-09-23
Case study	771	undated
Glossary or explainer	345	4	2026-09-28
Comparison	287	38	2026-09-28
Report or ebook	167	3	2026-09-28
Conference or event	89	0	2026-06-05
Template or tool	52	3	2026-09-08
Webinar or virtual event	51	2	2026-08-07
Podcast or video	42	1	2026-09-14
News or press	29	1	2026-07-14

Most recent

2026-09-28What is digital transformation glossary or explainer
2026-09-28Facebook ad strategy report or ebook
2026-09-28Lead generation alternatives to cold calling comparison
2026-09-28Salesforce alternatives comparison
2026-09-23Best aeo checkers blog
2026-09-22Scrunch vs peec ai comparison

How it is countedHide how it is counted

Every page hubspot.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Follow HubSpot's Chat and Bots

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

HubSpot is the company behind HubSpot's Chat and Bots.

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On record

Wikidata

Website: hubspot.com
Headquarters: Cambridge, United States
Founded: 2006
Employees: about 8,246 (2024)
Ownership: Public, HUBS on New York Stock Exchange

Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when HubSpot's Chat and Bots's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as HubSpot's Chat and Bots, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for HubSpot's Chat and Bots by email, built from the raw record of the edition. It shows:

where HubSpot's Chat and Bots is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name HubSpot's Chat and Bots, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.