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Index Marketing Experimentation › Convert vs Optimizely CMS
Experimentation and personalization · September 2026 Edition

Convert vs Optimizely CMS

Zero of twelve models named Convert first on the direct prompt; one named Optimizely CMS. Convert was named by ten of the twelve models and Optimizely CMS by twelve and Convert carries 17 labels and Optimizely CMS 47, so the shares are not directly comparable.

Convert

accepted challenger

Named in one category this edition.

Optimizely CMS

criticized challenger

By Optimizely, San Francisco, United States, founded 2010. Named in eight categories this edition.

First-choice share8%8%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate0%51%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#3#5A position in a field of 14; printed, not drawn.
Labels1747A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Convert reading right to left. Rank and label count are printed, not drawn.VWO was named alongside these two in eleven of the twelve direct answers. VWO vs Convert · VWO vs Optimizely CMS · Mida vs Convert

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the experimentation and personalization page.

By framing

How many of the twelve models made each the first choice, per way of asking, and how many argued against it.
ConvertFirst choices, of twelve modelsOptimizely CMS
Direct017 against Optimizely CMS
Paraphrase414 against Optimizely CMS
Comparative06
Budget-constrained004 against Optimizely CMS
Scale-constrained021 against Optimizely CMS
Negative108 against Optimizely CMS
Bars are first choices, 0 to 12 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to twelve.

Across every category in the September 2026 Edition, Convert and Optimizely CMS were named in the same answer forty-one times, of the 53 answers naming Convert and the 195 naming Optimizely CMS. In those answers Optimizely CMS took the first choice seven times and Convert nine.

Every model, every framing

The seventy-two answers behind the chart above, one cell each: where Convert and Optimizely CMS stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
Convert Optimizely CMS first choice named as an alternative argued againstblank: not namedEach cell is one answer, Convert on the left and Optimizely CMS on the right.

The direct prompt

The plain question, one answer per model, grouped by where Convert and Optimizely CMS stood in it.

Optimizely CMS first, Convert not the choice

1 of 12 modelsConvert was named in the answer but not as the choice, or not at all.
GPT-5.4 miniOptimizely CMS alternatives: Kameleoon, VWO

Neither was the first choice, one was named

2 of 12 modelsThe answer put something else first and named one of the two as an alternative.
Perplexity SonarVWO alternatives: Convert, Mutiny
MiniMax M2.5Personizely, Personyze alternatives: Convert

Neither was named

9 of 12 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5Mutiny alternatives: AB Tasty, Abmatic AI, Mida, VWO
Gemini 3.5 FlashVWO alternatives: Abmatic AI, Markettailor, Userled, Webflow Optimize
Grok 4.1 FastVWO alternatives: Convert Experiences, Kameleoon, Personyze
Mistral SmallPersonyze alternatives: Abmatic AI, VWO
DeepSeek V4 FlashVWO alternatives: Convert Experiences, Kameleoon, Mutiny
Llama 4 MaverickPersonizely, Personyze, VWO
Qwen 3.7 FlashKameleoon, VWO alternatives: Mutiny, Personizely
Kimi K2VWO alternatives: Intellimize, Mutiny
GLM 4.7 FlashXConvert Experiences alternatives: Kameleoon, VWO

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Convert leads by six points.
Convert8%#4 of 15
Optimizely CMS2%#9 of 15
The full small business standing →
Mid-marketThe figures above
Level: the same share of first choices.
Convert8%#3 of 14
Optimizely CMS8%#5 of 14
The full mid-market standing →
Enterprise
The order flips: Optimizely CMS leads at enterprise.
Optimizely CMS45%#1 of 11
Convert2%#8 of 11
The full enterprise standing →

What the models said about Convert

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of four in this category shown.

“I would recommend Convert.com if you want a strong balance of reliability, privacy, and straightforward pricing” Perplexity Sonar · paraphrase prompt · first choice
“I would recommend Convert.com as the best A/B testing and personalization tool for a mid-sized B2B company” Llama 4 Maverick · paraphrase prompt · first choice
“Privacy-first (excellent GDPR), affordable (~$299+/month), up to 50 goals/test.” Grok 4.1 Fast · negative prompt · first choice

What the models said about Optimizely CMS

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.

“Major Structural / Commercial Red Flags ... Optimizely ... Extreme pricing opacity ... Security incidents” Kimi K2 · negative prompt · hard negative
“High Cost, Declining Support, Rigid Platform... Be very cautious | Optimizely (for SMB/mid-market)” DeepSeek V4 Flash · negative prompt · hard negative
“Platforms to Avoid or Be Very Cautious About ... 1. Optimizely (Now part of Episerver)” Mistral Small · negative prompt · hard negative
“Deepest experimentation infrastructure - considered the enterprise standard for A/B testing... The most mature experimentation platform” Mistral Small · comparative prompt · first choice
“The category reference point for statistical rigor... Choose Optimizely if: You need the most rigorous experimentation program” Kimi K2 · comparative prompt · first choice
“Optimizely — best-in-class statistical rigor + feature experimentation; needs some engineering support; enterprise pricing” DeepSeek V4 Flash · scale prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.