GTM AI Index
Index Marketing Experimentation › VWO vs Convert
Experimentation and personalization · September 2026 Edition

VWO vs Convert

Seven of twelve models named VWO first on the direct prompt; zero named Convert. VWO was named by twelve of the twelve models and Convert by ten and VWO carries 55 labels and Convert 17, so the shares are not directly comparable.

VWO

endorsed leader

Named in one category this edition.

Convert

accepted challenger

Named in one category this edition.

First-choice share34%8%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate18%0%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#1#3A position in a field of 14; printed, not drawn.
Labels5517A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, VWO reading right to left. Rank and label count are printed, not drawn.VWO vs Mida · Mida vs Convert

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the experimentation and personalization page.

By framing

How many of the twelve models made each the first choice, per way of asking, and how many argued against it.
VWOFirst choices, of twelve modelsConvert
Direct70
Paraphrase54
Comparative10
Budget-constrained104 against VWO
Scale-constrained50
Negative016 against VWO
Bars are first choices, 0 to 12 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to twelve.

The direct prompt

The plain question, one answer per model, grouped by where VWO and Convert stood in it.

VWO first, Convert an alternative

7 of 12 modelsConvert was named in the answer but not as the choice, or not at all.
Gemini 3.5 FlashVWO alternatives: Abmatic AI, Markettailor, Userled, Webflow Optimize
Perplexity SonarVWO alternatives: Convert, Mutiny
Grok 4.1 FastVWO alternatives: Convert Experiences, Kameleoon, Personyze
DeepSeek V4 FlashVWO alternatives: Convert Experiences, Kameleoon, Mutiny
Llama 4 MaverickPersonizely, Personyze, VWO
Qwen 3.7 FlashKameleoon, VWO alternatives: Mutiny, Personizely
Kimi K2VWO alternatives: Intellimize, Mutiny

Neither was the first choice, one was named

5 of 12 modelsThe answer put something else first and named one of the two as an alternative.
Claude Haiku 4.5Mutiny alternatives: AB Tasty, Abmatic AI, Mida, VWO
GPT-5.4 miniOptimizely CMS alternatives: Kameleoon, VWO
Mistral SmallPersonyze alternatives: Abmatic AI, VWO
GLM 4.7 FlashXConvert Experiences alternatives: Kameleoon, VWO
MiniMax M2.5Personizely, Personyze alternatives: Convert

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
VWO leads by thirty-one points.
VWO38%#1 of 15
Convert8%#4 of 15
The full small business standing →
Mid-marketThe figures above
VWO leads by twenty-six points.
VWO34%#1 of 14
Convert8%#3 of 14
The full mid-market standing →
Enterprise
VWO leads by ten points.
VWO12%#2 of 11
Convert2%#8 of 11
The full enterprise standing →

What the models said about VWO

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.

“Data Tracking Problems ... could potentially undermine trust in the platform's results” Mistral Small · negative prompt · hard negative
“Deceptive Practices & Performance Issues... Aggressive, creepy sales tactics” DeepSeek V4 Flash · negative prompt · hard negative
“Be careful: VWO has officially discontinued its free "Starter" plan” Gemini 3.5 Flash · budget prompt · hard negative
“A highly popular platform for mid-market teams. It bundles heatmaps, session recordings, A/B testing, and personalization into one connected workflow.” Gemini 3.5 Flash · scale prompt · first choice
“VWO — best all-in-one CRO suite (tests + heatmaps + recordings + personalization); easiest for marketing-led teams; best mid-market value” DeepSeek V4 Flash · scale prompt · first choice
“the strongest default choice is VWO if you want the best all-in-one website experimentation and personalization platform” Perplexity Sonar · direct prompt · first choice

What the models said about Convert

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of four in this category shown.

“I would recommend Convert.com if you want a strong balance of reliability, privacy, and straightforward pricing” Perplexity Sonar · paraphrase prompt · first choice
“I would recommend Convert.com as the best A/B testing and personalization tool for a mid-sized B2B company” Llama 4 Maverick · paraphrase prompt · first choice
“Privacy-first (excellent GDPR), affordable (~$299+/month), up to 50 goals/test.” Grok 4.1 Fast · negative prompt · first choice
Also compared

Comparisons are drawn for the top three products in each category. The output is the models' output; nothing here is a recommendation by the index.