Identity resolution · September 2026 Edition
LiveRamp vs Demandbase
Zero of twelve models named LiveRamp first on the direct prompt; one named Demandbase. LiveRamp was named by eleven of the twelve models and Demandbase by seven and LiveRamp carries 45 labels and Demandbase 11, so the shares are not directly comparable.
San Francisco, United States, founded 2011. Named in two categories this edition.
San Francisco, United States, founded 2006. Named in eighteen categories this edition.
First-choice share10%4%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate47%18%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#2#7A position in a field of 18; printed, not drawn.
Labels4511A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, LiveRamp reading right to left. Rank and label count are printed, not drawn.Hightouch vs LiveRamp · Hightouch vs Demandbase · LiveRamp vs Segment
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the identity resolution page.
By framing
How many of the twelve models made each the first choice, per way of asking, and how many argued against it.
LiveRampFirst choices, of twelve modelsDemandbase
Direct013 against LiveRamp
Paraphrase214 against LiveRamp · 2 against Demandbase
Comparative90
Budget-constrained007 against LiveRamp
Scale-constrained301 against LiveRamp
Negative006 against LiveRamp
Bars are first choices, 0 to 12 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to twelve.
Every model, every framing
The seventy-two answers behind the chart above, one cell each: where LiveRamp and Demandbase stood in it.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | |||||
| GPT-5.4 mini | ||||||
| Gemini 3.5 Flash | | | | |||
| Perplexity Sonar | | | ||||
| Grok 4.1 Fast | | | | | | |
| Mistral Small | | | | | | |
| DeepSeek V4 Flash | | | | | | |
| Llama 4 Maverick | | |||||
| Qwen 3.7 Flash | | | | | | |
| Kimi K2 | | | | | ||
| GLM 4.7 FlashX | | | | | | |
| MiniMax M2.5 | | | | |
LiveRamp Demandbase first choice named as an alternative argued againstblank: not namedEach cell is one answer, LiveRamp on the left and Demandbase on the right.The direct prompt
The plain question, one answer per model, grouped by where LiveRamp and Demandbase stood in it.
Demandbase first, LiveRamp not the choice
1 of 12 modelsLiveRamp was named in the answer but not as the choice, or not at all.Qwen 3.7 FlashDemandbase, HubSpot Breeze Intelligence alternatives: 6Degrees, 6sense, Blue90, Salesforce Einstein, Terminus
Neither was the first choice, one was named
3 of 12 modelsThe answer put something else first and named one of the two as an alternative.Gemini 3.5 FlashOpenprise alternatives: 6sense, Demandbase, Hightouch, HubSpot Breeze Intelligence, RudderStack, ZoomInfo
Mistral SmallWarmly alternatives: LiveRamp, MarketBetter, RB2B
DeepSeek V4 FlashHightouch alternatives: 6sense, CustomerLabs 1PD Ops, Demandbase, ZoomInfo
Neither was named
8 of 12 modelsThe answer made no first choice from these two in this category.Claude Haiku 4.5Amperity, Tealium alternatives: Adobe's Real-Time Customer Data Platform, FullContact, Snitcher
GPT-5.4 miniHightouch, Tealium alternatives: Salesforce Data Cloud, Treasure Data, Zeotap
Perplexity SonarSegment alternatives: Hightouch, Prospeo, Tealium
Grok 4.1 FastSegment alternatives: CustomerLabs 1PD Ops, Hightouch, Prospeo
Llama 4 Maverickno first choice
Kimi K2Apollo.io alternatives: FullContact, LeanData, Lusha
GLM 4.7 FlashXTealium alternatives: CustomerLabs, ZoomInfo
MiniMax M2.5Amperity, Tealium alternatives: DirectMail.io, LettrLabs, Segment
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Demandbase leads by two points.
Demandbase2%#– of 15LiveRamp0%#15 of 15Mid-marketThe figures above
The order flips: LiveRamp leads at mid-market.
LiveRamp10%#2 of 18Demandbase4%#7 of 18Enterprise
LiveRamp leads by nineteen points.
LiveRamp21%#1 of 13Demandbase2%#8 of 13What the models said about LiveRamp
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.
“1. LiveRamp (formerly Acxiom) - Why avoid: The UK's Open Rights Group filed formal ICO complaints in February 2024 alleging unlawful processing” Mistral Small · negative prompt · hard negative
“Avoid these for mid-sized B2B ... LiveRamp ($100K–$500K+ annually — enterprise pricing, primarily ad-tech focused)” DeepSeek V4 Flash · paraphrase prompt · hard negative
“Most enterprise platforms (LiveRamp, Experian, Amperity) start at $50K+/year — avoid these for limited budgets.” MiniMax M2.5 · budget prompt · hard negative
“Choose LiveRamp if you need broad ecosystem connectivity, data collaboration, and maximum reach across partners and advertising platforms” Qwen 3.7 Flash · comparative prompt · first choice
“LiveRamp is the strongest fit when mid-to-enterprise teams need repeatable identity stitching across CRM, ad, and measurement systems” Llama 4 Maverick · comparative prompt · first choice
“Prioritize vendors like LiveRamp, Hightouch, Acxiom, or mParticle... for broad ecosystem reach, LiveRamp excels.” Grok 4.1 Fast · scale prompt · first choice
What the models said about Demandbase
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. One of one in this category shown.
“Widely considered the gold standard for ABM. It uses deep identity resolution to map anonymous website visitors to accounts with high accuracy.” Qwen 3.7 Flash · direct prompt · first choice
Also compared
Hightouch vs LiveRampHightouch vs DemandbaseLiveRamp vs SegmentLiveRamp vs TealiumLiveRamp vs CustomerLabs 1PD OpsLiveRamp vs ProspeoLiveRamp vs AmperitySegment vs DemandbaseTealium vs DemandbaseCustomerLabs 1PD Ops vs DemandbaseProspeo vs DemandbaseDemandbase vs AmperityAll twenty-eight head-to-head pages and the full identity standing
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.