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Data clean rooms · October 2026 Edition

Snowflake Data Clean Rooms vs AWS Clean Rooms

Six of fourteen models named Snowflake Data Clean Rooms first on the direct prompt; two named AWS Clean Rooms. Snowflake Data Clean Rooms was named by fourteen of the fourteen models and AWS Clean Rooms by twelve and Snowflake Data Clean Rooms carries 52 labels and AWS Clean Rooms 42, so the shares are not directly comparable.

Snowflake Data Clean Rooms

accepted challenger

By Snowflake Inc., San Mateo, United States, founded 2012. Named in one category this edition.

AWS Clean Rooms

accepted challenger

Named in one category this edition.

First-choice share19%15%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate10%7%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#1#2A position in a field of 10; printed, not drawn.
Labels5242A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Snowflake Data Clean Rooms reading right to left. Rank and label count are printed, not drawn.Snowflake Data Clean Rooms vs Amazon Marketing Cloud · Snowflake Data Clean Rooms vs InfoSum · Snowflake Data Clean Rooms vs Google Ads Data Hub

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the data clean rooms page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
Snowflake Data Clean RoomsFirst choices, of fourteen modelsAWS Clean Rooms
Direct62
Paraphrase32
Comparative52
Budget-constrained153 against Snowflake Data Clean Rooms · 1 against AWS Clean Rooms
Scale-constrained10
Negative002 against Snowflake Data Clean Rooms · 2 against AWS Clean Rooms
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the October 2026 Edition, Snowflake Data Clean Rooms and AWS Clean Rooms were named in the same answer 115 times, of the 158 answers naming Snowflake Data Clean Rooms and the 142 naming AWS Clean Rooms. In those answers AWS Clean Rooms took the first choice twenty-two times and Snowflake Data Clean Rooms twenty-seven.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Snowflake Data Clean Rooms and AWS Clean Rooms stood in it.
ModelDirectACParaphraseACComparativeACBudget-constrainedACScale-constrainedACNegativeAC
Claude Haiku 4.5
GPT-5.4 miniACACACAC
Gemini 3.5 FlashACACAC
Perplexity SonarACACACAC
Grok 4.1 FastACACACACAC
Mistral SmallACAC
DeepSeek V4 FlashACACACACAC
Llama 4 Maverick
Qwen 3.7 FlashACAC
Kimi K2ACAC
GLM 4.7 FlashXACACAC
MiniMax M2.5ACAC
GPT-6 LunaACACACAC
Muse Glimmer 30BACAC
Snowflake Data Clean RoomsAC AWS Clean Rooms first choice named as an alternative argued againstblank: not namedEach cell is one answer, Snowflake Data Clean Rooms on the left and AWS Clean Rooms on the right.

The direct prompt

The plain question, one answer per model, grouped by where Snowflake Data Clean Rooms and AWS Clean Rooms stood in it.

Both were the first choice

1 of 14 modelsThe answer named them together, and the judge labeled each a first choice.
Grok 4.1 FastAWS Clean Rooms, Snowflake Data Clean Rooms alternatives: Decentriq, InfoSum, LiveRamp Clean Room

Snowflake Data Clean Rooms first, AWS Clean Rooms an alternative

5 of 14 modelsAWS Clean Rooms was named in the answer but not as the choice, or not at all.
Claude Haiku 4.5Databricks Clean Rooms, LiveRamp Safe Haven, Snowflake Data Clean Rooms alternatives: Apollo.io
Perplexity SonarSnowflake Data Clean Rooms alternatives: AWS Clean Rooms, InfoSum, LiveRamp Clean Room
GLM 4.7 FlashXSnowflake Data Clean Rooms alternatives: AWS Clean Rooms, Amazon Marketing Cloud, Google Ads Data Hub, Habu, LiveRamp Relate
GPT-6 LunaSnowflake Data Clean Rooms alternatives: AWS Clean Rooms, BigQuery Data Clean Rooms, LiveRamp Clean Room
Muse Glimmer 30BSnowflake Data Clean Rooms alternatives: AWS Clean Rooms, Amazon Marketing Cloud, Google Ads Data Hub, LiveRamp Data Collaboration Platform powered by Habu

AWS Clean Rooms first, Snowflake Data Clean Rooms an alternative

1 of 14 modelsSnowflake Data Clean Rooms was named in the answer but not as the choice, or not at all.
GPT-5.4 miniAWS Clean Rooms alternatives: Acxiom, Databricks Clean Rooms, Snowflake Data Clean Rooms

Neither was the first choice, one was named

4 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Gemini 3.5 FlashCrossbeam alternatives: Amazon Marketing Cloud, Google Ads Data Hub, Salesforce Data Cloud DCR, Snowflake Data Clean Rooms
DeepSeek V4 FlashOptable alternatives: AWS Clean Rooms, Snowflake Data Clean Rooms
Qwen 3.7 FlashLiveRamp Clean Room alternatives: Google Ads, Meta Advanced Analytics, Snowflake Data Clean Rooms, The Trade Desk
Kimi K2Optable alternatives: Habu, Snowflake Data Clean Rooms

Neither was named

3 of 14 modelsThe answer made no first choice from these two in this category.
Mistral SmallInfoSum alternatives: Decentriq, Habu, LiveRamp Clean Room
Llama 4 MaverickAmazon Marketing Cloud
MiniMax M2.5Amazon Marketing Cloud alternatives: Deciq

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
AWS Clean Rooms leads by twenty-one points.
AWS Clean Rooms26%#1 of 12
Snowflake Data Clean Rooms5%#4 of 12
The full small business standing →
Mid-marketThe figures above
The order flips: Snowflake Data Clean Rooms leads at mid-market.
Snowflake Data Clean Rooms19%#1 of 10
AWS Clean Rooms15%#2 of 10
The full mid-market standing →
Enterprise
Snowflake Data Clean Rooms leads by twenty-seven points.
Snowflake Data Clean Rooms38%#1 of 9
AWS Clean Rooms11%#2 of 9
The full enterprise standing →

What the models said about Snowflake Data Clean Rooms

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.

“Usage-based through Snowflake consumption; costs scale with data volume” Kimi K2 · budget prompt · hard negative
“Cloud-based (e.g., AWS Clean Rooms, Snowflake, Databricks) | Strong infrastructure, but integration complexity and variable TCO” Grok 4.1 Fast · negative prompt · soft negative
“Snowflake and AWS Clean Rooms get reasonable marks when properly configured — but watch for the cost/complexity pitfalls” DeepSeek V4 Flash · negative prompt · soft negative
“Choose Snowflake, Databricks, or AWS if you already have a mature data team, store most of your data in these warehouses” Gemini 3.5 Flash · comparative prompt · first choice
“Start with Snowflake Secure Data Sharing/Clean Rooms. It offers the highest probability of successful collaborations” Qwen 3.7 Flash · paraphrase prompt · first choice
“Choose Snowflake if you are a data-led organization that needs to run complex SQL queries, ensure strict data governance” GLM 4.7 FlashX · comparative prompt · first choice

What the models said about AWS Clean Rooms

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of seven in this category shown.

“Pay-per-use (CRPU-hours); no free tier; costs can escalate quickly” Kimi K2 · budget prompt · hard negative
“Cloud-based (e.g., AWS Clean Rooms, Snowflake, Databricks) | Strong infrastructure, but integration complexity and variable TCO” Grok 4.1 Fast · negative prompt · soft negative
“Snowflake and AWS Clean Rooms get reasonable marks when properly configured — but watch for the cost/complexity pitfalls” DeepSeek V4 Flash · negative prompt · soft negative
“AWS Clean Rooms is often the safer default because the pricing is usage-based and there's no separate license to buy just to get started” GPT-5.4 mini · budget prompt · first choice
“AWS Clean Rooms is the top recommendation for most small businesses due to its pay-as-you-go pricing and free tier” Mistral Small · budget prompt · first choice
“Already on AWS → AWS Clean Rooms pay-as-you-go is the most budget-friendly entry point, no big upfront investment.” Muse Glimmer 30B · budget prompt · first choice
Also compared
Snowflake Data Clean Rooms vs Amazon Marketing CloudSnowflake Data Clean Rooms vs InfoSumSnowflake Data Clean Rooms vs Google Ads Data HubSnowflake Data Clean Rooms vs DecentriqSnowflake Data Clean Rooms vs Databricks Clean RoomsSnowflake Data Clean Rooms vs HabuAWS Clean Rooms vs Amazon Marketing CloudAWS Clean Rooms vs InfoSumAWS Clean Rooms vs Google Ads Data HubAWS Clean Rooms vs DecentriqAWS Clean Rooms vs Databricks Clean RoomsAWS Clean Rooms vs HabuAll twenty-eight head-to-head pages and the full data clean rooms standing

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.