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Data clean rooms · October 2026 Edition

AWS Clean Rooms vs Decentriq

Two of fourteen models named AWS Clean Rooms first on the direct prompt; zero named Decentriq. AWS Clean Rooms was named by twelve of the fourteen models and Decentriq by twelve and AWS Clean Rooms carries 42 labels and Decentriq 28, so the shares are not directly comparable.

AWS Clean Rooms

accepted challenger

Named in one category this edition.

Decentriq

accepted challenger

Named in one category this edition.

First-choice share15%3%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.

Negative rate7%11%Negative labels as a share of the product's labels, 0 to 100.

Rank in category#2#6A position in a field of 10; printed, not drawn.

Labels4228A count; the two differ.

The two percentage rows are drawn on one 0 to 100 track, AWS Clean Rooms reading right to left. Rank and label count are printed, not drawn.Snowflake Data Clean Rooms was named alongside these two in eleven of the fourteen direct answers. Snowflake Data Clean Rooms vs AWS Clean Rooms · Snowflake Data Clean Rooms vs Decentriq · AWS Clean Rooms vs Amazon Marketing Cloud

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the data clean rooms page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.

AWS Clean RoomsFirst choices, of fourteen modelsDecentriq

Direct201 against Decentriq

Paraphrase22

Comparative20

Budget-constrained501 against AWS Clean Rooms · 2 against Decentriq

Scale-constrained00

Negative012 against AWS Clean Rooms

Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the October 2026 Edition, AWS Clean Rooms and Decentriq were named in the same answer fifty-one times, of the 142 answers naming AWS Clean Rooms and the 87 naming Decentriq. In those answers Decentriq took the first choice five times and AWS Clean Rooms thirteen.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where AWS Clean Rooms and Decentriq stood in it.

Model	DirectAC	ParaphraseAC	ComparativeAC	Budget-constrainedAC	Scale-constrainedAC	NegativeAC
Claude Haiku 4.5
GPT-5.4 mini	AC	AC	AC	AC
Gemini 3.5 Flash			AC	AC	AC
Perplexity Sonar	AC	AC	AC	AC
Grok 4.1 Fast	AC	AC		AC	AC	AC
Mistral Small			AC	AC
DeepSeek V4 Flash	AC	AC	AC	AC		AC
Llama 4 Maverick
Qwen 3.7 Flash		AC		AC
Kimi K2		AC		AC
GLM 4.7 FlashX	AC	AC		AC
MiniMax M2.5		AC		AC
GPT-6 Luna	AC	AC	AC	AC
Muse Glimmer 30B	AC			AC

AC AWS Clean Rooms

DecentriqAC first choiceAC named as an alternativeAC argued againstblank: not namedEach cell is one answer, AWS Clean Rooms on the left and Decentriq on the right.

The direct prompt

The plain question, one answer per model, grouped by where AWS Clean Rooms and Decentriq stood in it.

AWS Clean Rooms first, Decentriq an alternative

2 of 14 modelsDecentriq was named in the answer but not as the choice, or not at all.

GPT-5.4 miniAWS Clean Rooms alternatives: Acxiom, Databricks Clean Rooms, Snowflake Data Clean Rooms

Grok 4.1 FastAWS Clean Rooms, Snowflake Data Clean Rooms alternatives: Decentriq, InfoSum, LiveRamp Clean Room

Neither was the first choice, one was named

6 of 14 modelsThe answer put something else first and named one of the two as an alternative.

Perplexity SonarSnowflake Data Clean Rooms alternatives: AWS Clean Rooms, InfoSum, LiveRamp Clean Room

Mistral SmallInfoSum alternatives: Decentriq, Habu, LiveRamp Clean Room

DeepSeek V4 FlashOptable alternatives: AWS Clean Rooms, Snowflake Data Clean Rooms

GLM 4.7 FlashXSnowflake Data Clean Rooms alternatives: AWS Clean Rooms, Amazon Marketing Cloud, Google Ads Data Hub, Habu, LiveRamp Relate

GPT-6 LunaSnowflake Data Clean Rooms alternatives: AWS Clean Rooms, BigQuery Data Clean Rooms, LiveRamp Clean Room

Muse Glimmer 30BSnowflake Data Clean Rooms alternatives: AWS Clean Rooms, Amazon Marketing Cloud, Google Ads Data Hub, LiveRamp Data Collaboration Platform powered by Habu

Neither was named

6 of 14 modelsThe answer made no first choice from these two in this category.

Claude Haiku 4.5Databricks Clean Rooms, LiveRamp Safe Haven, Snowflake Data Clean Rooms alternatives: Apollo.io

Gemini 3.5 FlashCrossbeam alternatives: Amazon Marketing Cloud, Google Ads Data Hub, Salesforce Data Cloud DCR, Snowflake Data Clean Rooms

Llama 4 MaverickAmazon Marketing Cloud

Qwen 3.7 FlashLiveRamp Clean Room alternatives: Google Ads, Meta Advanced Analytics, Snowflake Data Clean Rooms, The Trade Desk

Kimi K2Optable alternatives: Habu, Snowflake Data Clean Rooms

MiniMax M2.5Amazon Marketing Cloud alternatives: Deciq

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.

Small business

AWS Clean Rooms leads by twenty-five points.

AWS Clean Rooms#1 of 12

Decentriq#7 of 12

The full small business standing →

Mid-marketThe figures above

AWS Clean Rooms leads by twelve points.

AWS Clean Rooms#2 of 10

Decentriq#6 of 10

The full mid-market standing →

Enterprise

AWS Clean Rooms leads by four points.

AWS Clean Rooms#2 of 9

Decentriq#5 of 9

The full enterprise standing →

What the models said about AWS Clean Rooms

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of seven in this category shown.

“Pay-per-use (CRPU-hours); no free tier; costs can escalate quickly” Kimi K2 · budget prompt · hard negative

“Cloud-based (e.g., AWS Clean Rooms, Snowflake, Databricks) | Strong infrastructure, but integration complexity and variable TCO” Grok 4.1 Fast · negative prompt · soft negative

“Snowflake and AWS Clean Rooms get reasonable marks when properly configured — but watch for the cost/complexity pitfalls” DeepSeek V4 Flash · negative prompt · soft negative

“AWS Clean Rooms is often the safer default because the pricing is usage-based and there's no separate license to buy just to get started” GPT-5.4 mini · budget prompt · first choice

“AWS Clean Rooms is the top recommendation for most small businesses due to its pay-as-you-go pricing and free tier” Mistral Small · budget prompt · first choice

“Already on AWS → AWS Clean Rooms pay-as-you-go is the most budget-friendly entry point, no big upfront investment.” Muse Glimmer 30B · budget prompt · first choice

What the models said about Decentriq

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of seven in this category shown.

“positioned more for regulated or security-heavy use cases, which usually makes it less budget-oriented” Perplexity Sonar · budget prompt · soft negative

“these enterprise-grade platforms are almost always a classic case of over-engineering” Gemini 3.5 Flash · direct prompt · soft negative

“like LiveRamp (Habu), InfoSum, or Decentriq is rarely feasible” Gemini 3.5 Flash · budget prompt · soft negative

“neutral, pure-play DCR vendors with hardware-backed privacy ... These include: Decentriq (confidential computing/hardware-backed)” DeepSeek V4 Flash · negative prompt · first choice

“Optable or Decentriq are commonly cited data clean room options” Muse Glimmer 30B · paraphrase prompt · first choice

“I'd suggest starting with either Decentriq or InfoSum” MiniMax M2.5 · paraphrase prompt · first choice

Also compared

Snowflake Data Clean Rooms vs AWS Clean Rooms Snowflake Data Clean Rooms vs Decentriq AWS Clean Rooms vs Amazon Marketing Cloud AWS Clean Rooms vs InfoSum AWS Clean Rooms vs Google Ads Data Hub AWS Clean Rooms vs Databricks Clean Rooms AWS Clean Rooms vs Habu Amazon Marketing Cloud vs Decentriq InfoSum vs Decentriq Google Ads Data Hub vs Decentriq Decentriq vs Databricks Clean Rooms Decentriq vs Habu All twenty-eight head-to-head pages and the full data clean rooms standing

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.