Data clean rooms · October 2026 Edition
Amazon Marketing Cloud vs Decentriq
Two of fourteen models named Amazon Marketing Cloud first on the direct prompt; zero named Decentriq. Amazon Marketing Cloud was named by twelve of the fourteen models and Decentriq by twelve and Amazon Marketing Cloud carries 24 labels and Decentriq 28, so the shares are not directly comparable.
Amazon Marketing Cloud
accepted challengerBy Amazon, Seattle, United States, founded 1994. Named in one category this edition.
Named in one category this edition.
First-choice share14%3%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate17%11%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#3#6A position in a field of 10; printed, not drawn.
Labels2428A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Amazon Marketing Cloud reading right to left. Rank and label count are printed, not drawn.Snowflake Data Clean Rooms was named alongside these two in eleven of the fourteen direct answers. Snowflake Data Clean Rooms vs Amazon Marketing Cloud · Snowflake Data Clean Rooms vs Decentriq · AWS Clean Rooms vs Amazon Marketing Cloud
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the data clean rooms page.
By framing
How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
Amazon Marketing CloudFirst choices, of fourteen modelsDecentriq
Direct201 against Decentriq
Paraphrase02
Comparative00
Budget-constrained502 against Decentriq
Scale-constrained10
Negative014 against Amazon Marketing Cloud
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.
Across every category in the October 2026 Edition, Amazon Marketing Cloud and Decentriq were named in the same answer twenty-one times, of the 62 answers naming Amazon Marketing Cloud and the 87 naming Decentriq. In those answers Decentriq took the first choice one time and Amazon Marketing Cloud four.
Every model, every framing
The eighty-four answers behind the chart above, one cell each: where Amazon Marketing Cloud and Decentriq stood in it.
| Model | DirectAM | ParaphraseAM | ComparativeAM | Budget-constrainedAM | Scale-constrainedAM | NegativeAM |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | AM | |||||
| GPT-5.4 mini | AM | |||||
| Gemini 3.5 Flash | AM | | AM | AM | AM | |
| Perplexity Sonar | | | ||||
| Grok 4.1 Fast | | AM | | | ||
| Mistral Small | | |||||
| DeepSeek V4 Flash | | AM | AM | |||
| Llama 4 Maverick | AM | | ||||
| Qwen 3.7 Flash | AM | |||||
| Kimi K2 | AM | |||||
| GLM 4.7 FlashX | AM | AM | ||||
| MiniMax M2.5 | AM | | AM | |||
| GPT-6 Luna | AM | AM | ||||
| Muse Glimmer 30B | AM | | | AM |
AM Amazon Marketing Cloud DecentriqAM first choiceAM named as an alternativeAM argued againstblank: not namedEach cell is one answer, Amazon Marketing Cloud on the left and Decentriq on the right.
DecentriqAM first choiceAM named as an alternativeAM argued againstblank: not namedEach cell is one answer, Amazon Marketing Cloud on the left and Decentriq on the right.The direct prompt
The plain question, one answer per model, grouped by where Amazon Marketing Cloud and Decentriq stood in it.
Amazon Marketing Cloud first, Decentriq not the choice
2 of 14 modelsDecentriq was named in the answer but not as the choice, or not at all.Llama 4 MaverickAmazon Marketing Cloud
MiniMax M2.5Amazon Marketing Cloud alternatives: Deciq
Neither was the first choice, one was named
5 of 14 modelsThe answer put something else first and named one of the two as an alternative.Gemini 3.5 FlashCrossbeam alternatives: Amazon Marketing Cloud, Google Ads Data Hub, Salesforce Data Cloud DCR, Snowflake Data Clean Rooms
Grok 4.1 FastAWS Clean Rooms, Snowflake Data Clean Rooms alternatives: Decentriq, InfoSum, LiveRamp Clean Room
Mistral SmallInfoSum alternatives: Decentriq, Habu, LiveRamp Clean Room
GLM 4.7 FlashXSnowflake Data Clean Rooms alternatives: AWS Clean Rooms, Amazon Marketing Cloud, Google Ads Data Hub, Habu, LiveRamp Relate
Muse Glimmer 30BSnowflake Data Clean Rooms alternatives: AWS Clean Rooms, Amazon Marketing Cloud, Google Ads Data Hub, LiveRamp Data Collaboration Platform powered by Habu
Neither was named
7 of 14 modelsThe answer made no first choice from these two in this category.Claude Haiku 4.5Databricks Clean Rooms, LiveRamp Safe Haven, Snowflake Data Clean Rooms alternatives: Apollo.io
GPT-5.4 miniAWS Clean Rooms alternatives: Acxiom, Databricks Clean Rooms, Snowflake Data Clean Rooms
Perplexity SonarSnowflake Data Clean Rooms alternatives: AWS Clean Rooms, InfoSum, LiveRamp Clean Room
DeepSeek V4 FlashOptable alternatives: AWS Clean Rooms, Snowflake Data Clean Rooms
Qwen 3.7 FlashLiveRamp Clean Room alternatives: Google Ads, Meta Advanced Analytics, Snowflake Data Clean Rooms, The Trade Desk
Kimi K2Optable alternatives: Habu, Snowflake Data Clean Rooms
GPT-6 LunaSnowflake Data Clean Rooms alternatives: AWS Clean Rooms, BigQuery Data Clean Rooms, LiveRamp Clean Room
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Amazon Marketing Cloud leads by three points.
Amazon Marketing Cloud5%#5 of 12
Decentriq2%#7 of 12Mid-marketThe figures above
Amazon Marketing Cloud leads by ten points.
Amazon Marketing Cloud14%#3 of 10
Decentriq3%#6 of 10Enterprise
The order flips: Decentriq leads at enterprise.
Decentriq7%#5 of 9Amazon Marketing Cloud0%#8 of 9
The full enterprise standing →What the models said about Amazon Marketing Cloud
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.
“Walled garden DCRs are incredibly powerful, but only within their own ecosystems. They are plagued by severe vendor lock-in.” Gemini 3.5 Flash · negative prompt · soft negative
“Walled Garden Clean Rooms (Google, Meta, Amazon) ... Why to be cautious: Vendor lock-in” DeepSeek V4 Flash · negative prompt · soft negative
“Amazon documents a 100-distinct-user threshold for certain first-party data analyses.” GPT-6 Luna · negative prompt · soft negative
“Amazon Marketing Cloud (AMC) seems particularly relevant if your company has significant Amazon advertising presence... it could be an accessible option for mid-market companies” MiniMax M2.5 · direct prompt · first choice
“set up Google Ads Data Hub or Amazon Marketing Cloud. It will teach your team how to work with clean room query logic without costing you a massive licensing fee.” Gemini 3.5 Flash · scale prompt · first choice
“If ad-focused, begin with free walled-garden DCRs (AMC/Google)—they solve 80% of needs without spend.” Grok 4.1 Fast · budget prompt · first choice
What the models said about Decentriq
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of seven in this category shown.
“positioned more for regulated or security-heavy use cases, which usually makes it less budget-oriented” Perplexity Sonar · budget prompt · soft negative
“these enterprise-grade platforms are almost always a classic case of over-engineering” Gemini 3.5 Flash · direct prompt · soft negative
“like LiveRamp (Habu), InfoSum, or Decentriq is rarely feasible” Gemini 3.5 Flash · budget prompt · soft negative
“neutral, pure-play DCR vendors with hardware-backed privacy ... These include: Decentriq (confidential computing/hardware-backed)” DeepSeek V4 Flash · negative prompt · first choice
“Optable or Decentriq are commonly cited data clean room options” Muse Glimmer 30B · paraphrase prompt · first choice
“I'd suggest starting with either Decentriq or InfoSum” MiniMax M2.5 · paraphrase prompt · first choice
Also compared
Snowflake Data Clean Rooms vs Amazon Marketing CloudSnowflake Data Clean Rooms vs DecentriqAWS Clean Rooms vs Amazon Marketing CloudAWS Clean Rooms vs DecentriqAmazon Marketing Cloud vs InfoSumAmazon Marketing Cloud vs Google Ads Data HubAmazon Marketing Cloud vs Databricks Clean RoomsAmazon Marketing Cloud vs HabuInfoSum vs DecentriqGoogle Ads Data Hub vs DecentriqDecentriq vs Databricks Clean RoomsDecentriq vs HabuAll twenty-eight head-to-head pages and the full data clean rooms standing
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.