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Data clean rooms · October 2026 Edition
Snowflake Data Clean Rooms vs Amazon Marketing Cloud
Six of fourteen models named Snowflake Data Clean Rooms first on the direct prompt; two named Amazon Marketing Cloud. Snowflake Data Clean Rooms was named by fourteen of the fourteen models and Amazon Marketing Cloud by twelve and Snowflake Data Clean Rooms carries 52 labels and Amazon Marketing Cloud 24, so the shares are not directly comparable.
By Snowflake Inc., San Mateo, United States, founded 2012. Named in one category this edition.
Amazon Marketing Cloud
accepted challengerBy Amazon, Seattle, United States, founded 1994. Named in one category this edition.
First-choice share19%14%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate10%17%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#1#3A position in a field of 10; printed, not drawn.
Labels5224A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Snowflake Data Clean Rooms reading right to left. Rank and label count are printed, not drawn.Snowflake Data Clean Rooms vs AWS Clean Rooms · Snowflake Data Clean Rooms vs InfoSum · Snowflake Data Clean Rooms vs Google Ads Data Hub
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the data clean rooms page.
By framing
How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
Snowflake Data Clean RoomsFirst choices, of fourteen modelsAmazon Marketing CloudDirect62
Paraphrase30
Comparative50
Budget-constrained153 against Snowflake Data Clean Rooms
Scale-constrained11
Negative002 against Snowflake Data Clean Rooms · 4 against Amazon Marketing Cloud
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.
Across every category in the October 2026 Edition, Snowflake Data Clean Rooms and Amazon Marketing Cloud were named in the same answer forty-four times, of the 158 answers naming Snowflake Data Clean Rooms and the 62 naming Amazon Marketing Cloud. In those answers Amazon Marketing Cloud took the first choice nine times and Snowflake Data Clean Rooms ten.
Every model, every framing
The eighty-four answers behind the chart above, one cell each: where Snowflake Data Clean Rooms and Amazon Marketing Cloud stood in it.
| Model | DirectAM | ParaphraseAM | ComparativeAM | Budget-constrainedAM | Scale-constrainedAM | NegativeAM |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | AM | |||
| GPT-5.4 mini | | | AM | | ||
| Gemini 3.5 Flash | AM | | | AM | AM | AM |
| Perplexity Sonar | | | | |||
| Grok 4.1 Fast | | | AM | | | |
| Mistral Small | | |||||
| DeepSeek V4 Flash | | | | AM | AM | |
| Llama 4 Maverick | AM | |||||
| Qwen 3.7 Flash | | | AM | |||
| Kimi K2 | | | AM | |||
| GLM 4.7 FlashX | AM | AM | | |||
| MiniMax M2.5 | AM | AM | ||||
| GPT-6 Luna | | | AM | | AM | |
| Muse Glimmer 30B | AM | | | AM |
Snowflake Data Clean RoomsAM Amazon Marketing Cloud first choice named as an alternative argued againstblank: not namedEach cell is one answer, Snowflake Data Clean Rooms on the left and Amazon Marketing Cloud on the right.The direct prompt
The plain question, one answer per model, grouped by where Snowflake Data Clean Rooms and Amazon Marketing Cloud stood in it.
Snowflake Data Clean Rooms first, Amazon Marketing Cloud an alternative
6 of 14 modelsAmazon Marketing Cloud was named in the answer but not as the choice, or not at all.Claude Haiku 4.5Databricks Clean Rooms, LiveRamp Safe Haven, Snowflake Data Clean Rooms alternatives: Apollo.io
Perplexity SonarSnowflake Data Clean Rooms alternatives: AWS Clean Rooms, InfoSum, LiveRamp Clean Room
Grok 4.1 FastAWS Clean Rooms, Snowflake Data Clean Rooms alternatives: Decentriq, InfoSum, LiveRamp Clean Room
GLM 4.7 FlashXSnowflake Data Clean Rooms alternatives: AWS Clean Rooms, Amazon Marketing Cloud, Google Ads Data Hub, Habu, LiveRamp Relate
GPT-6 LunaSnowflake Data Clean Rooms alternatives: AWS Clean Rooms, BigQuery Data Clean Rooms, LiveRamp Clean Room
Muse Glimmer 30BSnowflake Data Clean Rooms alternatives: AWS Clean Rooms, Amazon Marketing Cloud, Google Ads Data Hub, LiveRamp Data Collaboration Platform powered by Habu
Amazon Marketing Cloud first, Snowflake Data Clean Rooms not the choice
2 of 14 modelsSnowflake Data Clean Rooms was named in the answer but not as the choice, or not at all.Llama 4 MaverickAmazon Marketing Cloud
MiniMax M2.5Amazon Marketing Cloud alternatives: Deciq
Neither was the first choice, one was named
5 of 14 modelsThe answer put something else first and named one of the two as an alternative.GPT-5.4 miniAWS Clean Rooms alternatives: Acxiom, Databricks Clean Rooms, Snowflake Data Clean Rooms
Gemini 3.5 FlashCrossbeam alternatives: Amazon Marketing Cloud, Google Ads Data Hub, Salesforce Data Cloud DCR, Snowflake Data Clean Rooms
DeepSeek V4 FlashOptable alternatives: AWS Clean Rooms, Snowflake Data Clean Rooms
Qwen 3.7 FlashLiveRamp Clean Room alternatives: Google Ads, Meta Advanced Analytics, Snowflake Data Clean Rooms, The Trade Desk
Kimi K2Optable alternatives: Habu, Snowflake Data Clean Rooms
Neither was named
1 of 14 modelsThe answer made no first choice from these two in this category.Mistral SmallInfoSum alternatives: Decentriq, Habu, LiveRamp Clean Room
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Level: the same share of first choices.
Snowflake Data Clean Rooms5%#4 of 12Amazon Marketing Cloud5%#5 of 12
The full small business standing →Mid-marketThe figures above
Snowflake Data Clean Rooms leads by five points.
Snowflake Data Clean Rooms19%#1 of 10Amazon Marketing Cloud14%#3 of 10
The full mid-market standing →Enterprise
Snowflake Data Clean Rooms leads by thirty-eight points.
Snowflake Data Clean Rooms38%#1 of 9Amazon Marketing Cloud0%#8 of 9
The full enterprise standing →What the models said about Snowflake Data Clean Rooms
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.
“Usage-based through Snowflake consumption; costs scale with data volume” Kimi K2 · budget prompt · hard negative
“Cloud-based (e.g., AWS Clean Rooms, Snowflake, Databricks) | Strong infrastructure, but integration complexity and variable TCO” Grok 4.1 Fast · negative prompt · soft negative
“Snowflake and AWS Clean Rooms get reasonable marks when properly configured — but watch for the cost/complexity pitfalls” DeepSeek V4 Flash · negative prompt · soft negative
“Choose Snowflake, Databricks, or AWS if you already have a mature data team, store most of your data in these warehouses” Gemini 3.5 Flash · comparative prompt · first choice
“Start with Snowflake Secure Data Sharing/Clean Rooms. It offers the highest probability of successful collaborations” Qwen 3.7 Flash · paraphrase prompt · first choice
“Choose Snowflake if you are a data-led organization that needs to run complex SQL queries, ensure strict data governance” GLM 4.7 FlashX · comparative prompt · first choice
What the models said about Amazon Marketing Cloud
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.
“Walled garden DCRs are incredibly powerful, but only within their own ecosystems. They are plagued by severe vendor lock-in.” Gemini 3.5 Flash · negative prompt · soft negative
“Walled Garden Clean Rooms (Google, Meta, Amazon) ... Why to be cautious: Vendor lock-in” DeepSeek V4 Flash · negative prompt · soft negative
“Amazon documents a 100-distinct-user threshold for certain first-party data analyses.” GPT-6 Luna · negative prompt · soft negative
“Amazon Marketing Cloud (AMC) seems particularly relevant if your company has significant Amazon advertising presence... it could be an accessible option for mid-market companies” MiniMax M2.5 · direct prompt · first choice
“set up Google Ads Data Hub or Amazon Marketing Cloud. It will teach your team how to work with clean room query logic without costing you a massive licensing fee.” Gemini 3.5 Flash · scale prompt · first choice
“If ad-focused, begin with free walled-garden DCRs (AMC/Google)—they solve 80% of needs without spend.” Grok 4.1 Fast · budget prompt · first choice
Also compared
Snowflake Data Clean Rooms vs AWS Clean RoomsSnowflake Data Clean Rooms vs InfoSumSnowflake Data Clean Rooms vs Google Ads Data HubSnowflake Data Clean Rooms vs DecentriqSnowflake Data Clean Rooms vs Databricks Clean RoomsSnowflake Data Clean Rooms vs HabuAWS Clean Rooms vs Amazon Marketing CloudAmazon Marketing Cloud vs InfoSumAmazon Marketing Cloud vs Google Ads Data HubAmazon Marketing Cloud vs DecentriqAmazon Marketing Cloud vs Databricks Clean RoomsAmazon Marketing Cloud vs HabuAll twenty-eight head-to-head pages and the full data clean rooms standing
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.