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Data clean rooms · October 2026 Edition
Snowflake Data Clean Rooms vs Databricks Clean Rooms
Six of fourteen models named Snowflake Data Clean Rooms first on the direct prompt; one named Databricks Clean Rooms. Snowflake Data Clean Rooms was named by fourteen of the fourteen models and Databricks Clean Rooms by twelve and Snowflake Data Clean Rooms carries 52 labels and Databricks Clean Rooms 27, so the shares are not directly comparable.
By Snowflake Inc., San Mateo, United States, founded 2012. Named in one category this edition.
By Databricks, San Francisco, United States, founded 2013. Named in one category this edition.
First-choice share19%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate10%15%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#1#7A position in a field of 10; printed, not drawn.
Labels5227A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Snowflake Data Clean Rooms reading right to left. Rank and label count are printed, not drawn.Snowflake Data Clean Rooms vs AWS Clean Rooms · Snowflake Data Clean Rooms vs Amazon Marketing Cloud · Snowflake Data Clean Rooms vs InfoSum
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the data clean rooms page.
By framing
How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
Snowflake Data Clean RoomsFirst choices, of fourteen modelsDatabricks Clean Rooms
Direct611 against Databricks Clean Rooms
Paraphrase30
Comparative51
Budget-constrained103 against Snowflake Data Clean Rooms
Scale-constrained10
Negative002 against Snowflake Data Clean Rooms · 3 against Databricks Clean Rooms
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.
Across every category in the October 2026 Edition, Snowflake Data Clean Rooms and Databricks Clean Rooms were named in the same answer sixty-eight times, of the 158 answers naming Snowflake Data Clean Rooms and the 73 naming Databricks Clean Rooms. In those answers Databricks Clean Rooms took the first choice zero times and Snowflake Data Clean Rooms thirteen.
Every model, every framing
The eighty-four answers behind the chart above, one cell each: where Snowflake Data Clean Rooms and Databricks Clean Rooms stood in it.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | | |||
| GPT-5.4 mini | | | | | ||
| Gemini 3.5 Flash | | | | | | |
| Perplexity Sonar | | | | |||
| Grok 4.1 Fast | | | | | | |
| Mistral Small | | |||||
| DeepSeek V4 Flash | | | | | | |
| Llama 4 Maverick | ||||||
| Qwen 3.7 Flash | | | | |||
| Kimi K2 | | | | | ||
| GLM 4.7 FlashX | | | | |||
| MiniMax M2.5 | ||||||
| GPT-6 Luna | | | | | ||
| Muse Glimmer 30B | | | |
Snowflake Data Clean Rooms Databricks Clean Rooms first choice named as an alternative argued againstblank: not namedEach cell is one answer, Snowflake Data Clean Rooms on the left and Databricks Clean Rooms on the right.The direct prompt
The plain question, one answer per model, grouped by where Snowflake Data Clean Rooms and Databricks Clean Rooms stood in it.
Both were the first choice
1 of 14 modelsThe answer named them together, and the judge labeled each a first choice.Claude Haiku 4.5Databricks Clean Rooms, LiveRamp Safe Haven, Snowflake Data Clean Rooms alternatives: Apollo.io
Snowflake Data Clean Rooms first, Databricks Clean Rooms not the choice
5 of 14 modelsDatabricks Clean Rooms was named in the answer but not as the choice, or not at all.Perplexity SonarSnowflake Data Clean Rooms alternatives: AWS Clean Rooms, InfoSum, LiveRamp Clean Room
Grok 4.1 FastAWS Clean Rooms, Snowflake Data Clean Rooms alternatives: Decentriq, InfoSum, LiveRamp Clean Room
GLM 4.7 FlashXSnowflake Data Clean Rooms alternatives: AWS Clean Rooms, Amazon Marketing Cloud, Google Ads Data Hub, Habu, LiveRamp Relate
GPT-6 LunaSnowflake Data Clean Rooms alternatives: AWS Clean Rooms, BigQuery Data Clean Rooms, LiveRamp Clean Room
Muse Glimmer 30BSnowflake Data Clean Rooms alternatives: AWS Clean Rooms, Amazon Marketing Cloud, Google Ads Data Hub, LiveRamp Data Collaboration Platform powered by Habu
Neither was the first choice, one was named
5 of 14 modelsThe answer put something else first and named one of the two as an alternative.GPT-5.4 miniAWS Clean Rooms alternatives: Acxiom, Databricks Clean Rooms, Snowflake Data Clean Rooms
Gemini 3.5 FlashCrossbeam alternatives: Amazon Marketing Cloud, Google Ads Data Hub, Salesforce Data Cloud DCR, Snowflake Data Clean Rooms
DeepSeek V4 FlashOptable alternatives: AWS Clean Rooms, Snowflake Data Clean Rooms
Qwen 3.7 FlashLiveRamp Clean Room alternatives: Google Ads, Meta Advanced Analytics, Snowflake Data Clean Rooms, The Trade Desk
Kimi K2Optable alternatives: Habu, Snowflake Data Clean Rooms
Neither was named
3 of 14 modelsThe answer made no first choice from these two in this category.Mistral SmallInfoSum alternatives: Decentriq, Habu, LiveRamp Clean Room
Llama 4 MaverickAmazon Marketing Cloud
MiniMax M2.5Amazon Marketing Cloud alternatives: Deciq
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Snowflake Data Clean Rooms leads by five points.
Snowflake Data Clean Rooms5%#4 of 12Databricks Clean Rooms0%#10 of 12Mid-marketThe figures above
Snowflake Data Clean Rooms leads by seventeen points.
Snowflake Data Clean Rooms19%#1 of 10Databricks Clean Rooms2%#7 of 10Enterprise
Snowflake Data Clean Rooms leads by thirty-eight points.
Snowflake Data Clean Rooms38%#1 of 9Databricks Clean Rooms0%#7 of 9What the models said about Snowflake Data Clean Rooms
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.
“Usage-based through Snowflake consumption; costs scale with data volume” Kimi K2 · budget prompt · hard negative
“Cloud-based (e.g., AWS Clean Rooms, Snowflake, Databricks) | Strong infrastructure, but integration complexity and variable TCO” Grok 4.1 Fast · negative prompt · soft negative
“Snowflake and AWS Clean Rooms get reasonable marks when properly configured — but watch for the cost/complexity pitfalls” DeepSeek V4 Flash · negative prompt · soft negative
“Choose Snowflake, Databricks, or AWS if you already have a mature data team, store most of your data in these warehouses” Gemini 3.5 Flash · comparative prompt · first choice
“Start with Snowflake Secure Data Sharing/Clean Rooms. It offers the highest probability of successful collaborations” Qwen 3.7 Flash · paraphrase prompt · first choice
“Choose Snowflake if you are a data-led organization that needs to run complex SQL queries, ensure strict data governance” GLM 4.7 FlashX · comparative prompt · first choice
What the models said about Databricks Clean Rooms
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.
“Cloud-based (e.g., AWS Clean Rooms, Snowflake, Databricks) | Strong infrastructure, but integration complexity and variable TCO” Grok 4.1 Fast · negative prompt · soft negative
“Some concerns about identity resolution rules not being well-documented” Kimi K2 · negative prompt · soft negative
“user reviews of Databricks Clean Rooms have scored poorly here” DeepSeek V4 Flash · negative prompt · soft negative
“Snowflake, Databricks, and LiveRamp Safe Haven provide balanced scalability and governance support.” Claude Haiku 4.5 · direct prompt · first choice
“Choose Snowflake, Databricks, or AWS if you already have a mature data team” Gemini 3.5 Flash · comparative prompt · first choice
“If your data ecosystem is built on Databricks, their Delta Sharing and Unity Catalog offer a similar, highly secure distributed data clean room experience.” Gemini 3.5 Flash · paraphrase prompt · alternative
Also compared
Snowflake Data Clean Rooms vs AWS Clean RoomsSnowflake Data Clean Rooms vs Amazon Marketing CloudSnowflake Data Clean Rooms vs InfoSumSnowflake Data Clean Rooms vs Google Ads Data HubSnowflake Data Clean Rooms vs DecentriqSnowflake Data Clean Rooms vs HabuAWS Clean Rooms vs Databricks Clean RoomsAmazon Marketing Cloud vs Databricks Clean RoomsInfoSum vs Databricks Clean RoomsGoogle Ads Data Hub vs Databricks Clean RoomsDecentriq vs Databricks Clean RoomsDatabricks Clean Rooms vs HabuAll twenty-eight head-to-head pages and the full data clean rooms standing
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.