Data clean rooms · October 2026 Edition
Amazon Marketing Cloud vs InfoSum
Two of fourteen models named Amazon Marketing Cloud first on the direct prompt; one named InfoSum. Amazon Marketing Cloud was named by twelve of the fourteen models and InfoSum by fourteen and Amazon Marketing Cloud carries 24 labels and InfoSum 39, so the shares are not directly comparable.
Amazon Marketing Cloud
accepted challengerBy Amazon, Seattle, United States, founded 1994. Named in one category this edition.
Named in three categories this edition.
First-choice share14%10%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate17%23%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#3#4A position in a field of 10; printed, not drawn.
Labels2439A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Amazon Marketing Cloud reading right to left. Rank and label count are printed, not drawn.Snowflake Data Clean Rooms was named alongside these two in eleven of the fourteen direct answers. Snowflake Data Clean Rooms vs Amazon Marketing Cloud · Snowflake Data Clean Rooms vs InfoSum · AWS Clean Rooms vs Amazon Marketing Cloud
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the data clean rooms page.
By framing
How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
Amazon Marketing CloudFirst choices, of fourteen modelsInfoSum
Direct213 against InfoSum
Paraphrase051 against InfoSum
Comparative001 against InfoSum
Budget-constrained504 against InfoSum
Scale-constrained10
Negative004 against Amazon Marketing Cloud
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.
Across every category in the October 2026 Edition, Amazon Marketing Cloud and InfoSum were named in the same answer thirty-six times, of the 62 answers naming Amazon Marketing Cloud and the 119 naming InfoSum. In those answers InfoSum took the first choice one time and Amazon Marketing Cloud eight.
Every model, every framing
The eighty-four answers behind the chart above, one cell each: where Amazon Marketing Cloud and InfoSum stood in it.
| Model | DirectAM | ParaphraseAM | ComparativeAM | Budget-constrainedAM | Scale-constrainedAM | NegativeAM |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | AM | |||||
| GPT-5.4 mini | AM | |||||
| Gemini 3.5 Flash | AM | | AM | AM | AM | |
| Perplexity Sonar | | | | |||
| Grok 4.1 Fast | | | AM | |||
| Mistral Small | | | ||||
| DeepSeek V4 Flash | | | | AM | AM | |
| Llama 4 Maverick | AM | | ||||
| Qwen 3.7 Flash | AM | | ||||
| Kimi K2 | | | AM | |||
| GLM 4.7 FlashX | AM | | AM | |||
| MiniMax M2.5 | AM | | AM | |||
| GPT-6 Luna | AM | AM | ||||
| Muse Glimmer 30B | AM | | AM |
AM Amazon Marketing Cloud InfoSumAM first choiceAM named as an alternativeAM argued againstblank: not namedEach cell is one answer, Amazon Marketing Cloud on the left and InfoSum on the right.
InfoSumAM first choiceAM named as an alternativeAM argued againstblank: not namedEach cell is one answer, Amazon Marketing Cloud on the left and InfoSum on the right.The direct prompt
The plain question, one answer per model, grouped by where Amazon Marketing Cloud and InfoSum stood in it.
Amazon Marketing Cloud first, InfoSum not the choice
2 of 14 modelsInfoSum was named in the answer but not as the choice, or not at all.Llama 4 MaverickAmazon Marketing Cloud
MiniMax M2.5Amazon Marketing Cloud alternatives: Deciq
InfoSum first, Amazon Marketing Cloud not the choice
1 of 14 modelsAmazon Marketing Cloud was named in the answer but not as the choice, or not at all.Mistral SmallInfoSum alternatives: Decentriq, Habu, LiveRamp Clean Room
Neither was the first choice, one was named
5 of 14 modelsThe answer put something else first and named one of the two as an alternative.Gemini 3.5 FlashCrossbeam alternatives: Amazon Marketing Cloud, Google Ads Data Hub, Salesforce Data Cloud DCR, Snowflake Data Clean Rooms
Perplexity SonarSnowflake Data Clean Rooms alternatives: AWS Clean Rooms, InfoSum, LiveRamp Clean Room
Grok 4.1 FastAWS Clean Rooms, Snowflake Data Clean Rooms alternatives: Decentriq, InfoSum, LiveRamp Clean Room
GLM 4.7 FlashXSnowflake Data Clean Rooms alternatives: AWS Clean Rooms, Amazon Marketing Cloud, Google Ads Data Hub, Habu, LiveRamp Relate
Muse Glimmer 30BSnowflake Data Clean Rooms alternatives: AWS Clean Rooms, Amazon Marketing Cloud, Google Ads Data Hub, LiveRamp Data Collaboration Platform powered by Habu
Neither was named
6 of 14 modelsThe answer made no first choice from these two in this category.Claude Haiku 4.5Databricks Clean Rooms, LiveRamp Safe Haven, Snowflake Data Clean Rooms alternatives: Apollo.io
GPT-5.4 miniAWS Clean Rooms alternatives: Acxiom, Databricks Clean Rooms, Snowflake Data Clean Rooms
DeepSeek V4 FlashOptable alternatives: AWS Clean Rooms, Snowflake Data Clean Rooms
Qwen 3.7 FlashLiveRamp Clean Room alternatives: Google Ads, Meta Advanced Analytics, Snowflake Data Clean Rooms, The Trade Desk
Kimi K2Optable alternatives: Habu, Snowflake Data Clean Rooms
GPT-6 LunaSnowflake Data Clean Rooms alternatives: AWS Clean Rooms, BigQuery Data Clean Rooms, LiveRamp Clean Room
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Amazon Marketing Cloud leads by five points.
Amazon Marketing Cloud5%#5 of 12
InfoSum0%#11 of 12Mid-marketThe figures above
Amazon Marketing Cloud leads by three points.
Amazon Marketing Cloud14%#3 of 10
InfoSum10%#4 of 10Enterprise
The order flips: InfoSum leads at enterprise.
InfoSum11%#3 of 9Amazon Marketing Cloud0%#8 of 9
The full enterprise standing →What the models said about Amazon Marketing Cloud
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.
“Walled garden DCRs are incredibly powerful, but only within their own ecosystems. They are plagued by severe vendor lock-in.” Gemini 3.5 Flash · negative prompt · soft negative
“Walled Garden Clean Rooms (Google, Meta, Amazon) ... Why to be cautious: Vendor lock-in” DeepSeek V4 Flash · negative prompt · soft negative
“Amazon documents a 100-distinct-user threshold for certain first-party data analyses.” GPT-6 Luna · negative prompt · soft negative
“Amazon Marketing Cloud (AMC) seems particularly relevant if your company has significant Amazon advertising presence... it could be an accessible option for mid-market companies” MiniMax M2.5 · direct prompt · first choice
“set up Google Ads Data Hub or Amazon Marketing Cloud. It will teach your team how to work with clean room query logic without costing you a massive licensing fee.” Gemini 3.5 Flash · scale prompt · first choice
“If ad-focused, begin with free walled-garden DCRs (AMC/Google)—they solve 80% of needs without spend.” Grok 4.1 Fast · budget prompt · first choice
What the models said about InfoSum
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.
“Avoid enterprise SaaS (e.g., LiveRamp, InfoSum) at $500+/month unless trialing.” Grok 4.1 Fast · budget prompt · hard negative
“pricing and complexity are often overkill for mid-market needs” DeepSeek V4 Flash · direct prompt · hard negative
“like LiveRamp (Habu), InfoSum, or Decentriq is rarely feasible, as licensing fees for these platforms often run in the tens or hundreds of thousands of dollars annually” Gemini 3.5 Flash · budget prompt · soft negative
“InfoSum – Praised for its flexible collaboration capabilities and suitability for mid-market needs, without requiring enterprise-scale resources.” Mistral Small · direct prompt · first choice
“I would recommend InfoSum as a privacy-safe data collaboration platform for a mid-sized B2B company.” Llama 4 Maverick · paraphrase prompt · first choice
“I would recommend InfoSum if your priority is privacy-safe data collaboration with partners” Perplexity Sonar · paraphrase prompt · first choice
Also compared
Snowflake Data Clean Rooms vs Amazon Marketing CloudSnowflake Data Clean Rooms vs InfoSumAWS Clean Rooms vs Amazon Marketing CloudAWS Clean Rooms vs InfoSumAmazon Marketing Cloud vs Google Ads Data HubAmazon Marketing Cloud vs DecentriqAmazon Marketing Cloud vs Databricks Clean RoomsAmazon Marketing Cloud vs HabuInfoSum vs Google Ads Data HubInfoSum vs DecentriqInfoSum vs Databricks Clean RoomsInfoSum vs HabuAll twenty-eight head-to-head pages and the full data clean rooms standing
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.