GTM AI Index

Index › Products › Veriff · October 2026 Edition

2 categories · Named, not ranked

Veriff

5Judge labels

0First choices

4Negative labels

3 / 14Models named it

2Categories

October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.

Standing

3 labels, too few to rank

A product needs 10 labels in a category before a share or quadrant is stated. Veriff was named 3 times in Address verification and 1 other category, where Smarty led with 47%. The labels and the evidence are below, counted exactly.

By buyer segmentRead the same way at every buyer size.

Small business70 of 81

under the label threshold

Mid-market102 of 108

under the label threshold

Enterprisenot named

No model named it for this buyer.

In address verification · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Veriff for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Address verification tools	GTM data and infrastructure	0%	102 of 108	100%	2	under 10 labels · led by Smarty at 47%
Client onboarding platforms	Customer	0%	95 of 104	100%	1	under 10 labels · led by Rocketlane at 47%

Movement

This is the first edition on this tier, so no move can be computed for Veriff yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Veriff across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	Negative	Labels
Claude Haiku 4.5	0	0
GPT-5.4 mini	0	0
Gemini 3.5 Flash	0	0
Perplexity Sonar	0	0
Grok 4.20	1	1
Mistral Small	0	0
DeepSeek V4 Flash	2	2
Llama 4 Maverick	0	0
Qwen 3.7 Flash	0	0
Kimi K2	0	0
GLM 4.7 FlashX	0	0
MiniMax M2.5	0	0
GPT-6 Luna	0	0
Muse Glimmer 30B	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct0 labelsNone

Paraphrase1 labelNone

Comparative0 labelsNone

Budget-constrained0 labelsNone

Scale-constrained0 labelsNone

Negative4 labelsNone

First choiceAlternativeMentionNegative5 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

No positive label carried a quote.

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Reviews note frequent false positives/negatives, integration complexity, and occasional API confusion” DeepSeek V4 Flash · Address verification · negative prompt · soft negative

“Services like DataFlow Group, SumSub, Veriff, and Shufti Pro have low Trustpilot ratings” Grok 4.20 · Address verification · negative prompt · soft negative

“Veriff — ⚠️ Be Cautious ... Accepted 30% of fake documents in independent testing” DeepSeek V4 Flash · Client onboarding · negative prompt · soft negative

Named alongside

The products named in the same answers as Veriff, over the 5 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Veriff was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Smarty3 of 53Not among the top eight

PostGrid Address Verification2 of 51Not among the top eight

Melissa2 of 50Not among the top eight

Sumsub2 of 50Not among the top eight

getaddress.io2 of 50Not among the top eight

Rocketlane1 of 51Not among the top eight

AU10TIX1 of 50Not among the top eight

Asana1 of 50Not among the top eight

Clearout1 of 50Not among the top eight

ClickUp1 of 50Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Veriff. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 4 of the 5 answers that named Veriff and are not a share of its labels.

Domains cited

g2.com4

guideflow.com3

shuftipro.com3

capterra.co.uk2

emaillistvalidation.com2

geopostcodes.com2

mapsplatform.google.com2

melissa.com2

smarty.com2

snapaddress.io2

Twenty-four of the twenty-four domain citations in answers naming Veriff came from somebody else's page.

Pages cited

g2.com/categories/address-verification3

guideflow.com/blog/address-verification-software3

shuftipro.com/blog/best-address-verification-software3

capterra.co.uk/directory/33215/address-verification/software2

geopostcodes.com/blog/best-address-validation-solutions2

mapsplatform.google.com/maps-products/address-validation2

melissa.com/address-experts/how-to-choose-best-address-verification-provider2

snapaddress.io/2

Pages are listed as the models cited them.

Search and answers

veriff.com is not in Google's top ten for any of the category's searches. In the answers, Veriff takes 0% of first choices and Smarty takes 47%.

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In search

Google, US estimates

Position for “address verification tool”

–

not in the top ten

Position for “best address verification tool”

–

not in the top ten

Searches for its name, Google: 4,400 a month (“veriff”)
AI search demand for its name, est.: 156 a month
Organic visits to its site: about 13,927 a month
Searches its site ranks for: 3,918 · 180 in the top three
Sites linking to it: 6,784
Paid Google search: 2 searches its ads show for, about 12 clicks and $171 a month (estimate)

Ads on GoogleDetailLess

120+ ads · 52 image, 41 video, 27 text · 18 shown in the last 30 days

First shown June 2024, as Veriff OÜ, verified. Ads started 2025-11 to 2026-10: 87 in the year, 33 before.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 102 of 108 in address verification

Segment leader

47%

Smarty

First choices: 0 across its categories
Named in: 5 answers
Its own site cited: in 4 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on veriff.com

3,733

subdomains included

Content

866

counted in the table below

Documentation

Product · Integration

29 · 0

Kind	Pages	Last 90 days	Latest
Blog	302	0	2026-04-23
News or press	128	0	2026-03-06
Glossary or explainer	101	0	2026-05-28
Report or ebook	96	0	2026-06-11
Case study	91	0	2026-04-23
Podcast or video	50	0	2026-06-26
Conference or event	49	2	2026-09-23
Webinar or virtual event	29	0	2026-06-24
Comparison	14	0	2025-10-17
Template or tool	6	0	2025-11-26

Most recent

2026-09-23Latam finnosummit 2026 conference or event
2026-09-14Marketplace risk new york 2026 conference or event
2026-06-26Veriff voices episode 2 agentic government podcast or video
2026-06-24Age assurance in practice webinar or virtual event
2026-06-11Us data privacy protection report or ebook
2026-05-29Veriff voices deepfakes series episode 1 podcast or video

How it is countedHide how it is counted

Every page veriff.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Follow Veriff

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Veriff is its own company.

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In its own words

Stated by the vendor, not checked

Positioning: The Enterprise Identity Verification Platform
veriff.com
For: Built for high-growth brands that need high performance, not just compliance.
veriff.com
Price stated: Pricing tied to your volume model veriff.com
Starting price: 0.80 veriff.com/pricing
Free plan or trial: Start your free 15-day trial today veriff.com/pricing
Certifications: CCPA/CPRA CompliantGDPR EU CompliantSOC2 – Type II CertifiedISO/IEC 27001:2022 CertifiedUK Cyber Essentials CertifiedISO/IEC 30107-3 Level 1ISO/IEC 30107-3 Level 2UK DIATF
Hosting: EEAthe UKthe USBrazil
Customers named: ComunBVG JelbiTrustpilotLHVFeeldAWSBoltPreply
Not stated on the pages read: Integrations

What Veriff's own pages state, read October 5, 2026: veriff.com, veriff.com/pricing, trust.veriff.com, veriff.com/use-cases/kye, veriff.com/customers. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Veriff's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Veriff, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Veriff by email, built from the raw record of the edition. It shows:

where Veriff is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Veriff, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.