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CRM data quality and deduplication · September 2026 Edition

Cleanlist vs DemandTools

One of twelve models named Cleanlist first on the direct prompt; one named DemandTools. Cleanlist was named by ten of the twelve models and DemandTools by twelve and Cleanlist carries 34 labels and DemandTools 47, so the shares are not directly comparable.

Cleanlist

accepted challenger

Named in six categories this edition.

DemandTools

accepted challenger

Named in one category this edition.

First-choice share19%6%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate0%15%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#2#4A position in a field of 17; printed, not drawn.
Labels3447A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Cleanlist reading right to left. Rank and label count are printed, not drawn.Insycle was named alongside these two in nine of the twelve direct answers. Insycle vs Cleanlist · Insycle vs DemandTools · Cleanlist vs ZoomInfo Operations

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the CRM data quality and deduplication page.

By framing

How many of the twelve models made each the first choice, per way of asking, and how many argued against it.
CleanlistFirst choices, of twelve modelsDemandTools
Direct11
Paraphrase401 against DemandTools
Comparative15
Budget-constrained302 against DemandTools
Scale-constrained121 against DemandTools
Negative113 against DemandTools
Bars are first choices, 0 to 12 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to twelve.

Across every category in the September 2026 Edition, Cleanlist and DemandTools were named in the same answer sixty-four times, of the 140 answers naming Cleanlist and the 135 naming DemandTools. In those answers DemandTools took the first choice ten times and Cleanlist twenty-one.

Every model, every framing

The seventy-two answers behind the chart above, one cell each: where Cleanlist and DemandTools stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
Cleanlist DemandTools first choice named as an alternative argued againstblank: not namedEach cell is one answer, Cleanlist on the left and DemandTools on the right.

The direct prompt

The plain question, one answer per model, grouped by where Cleanlist and DemandTools stood in it.

Cleanlist first, DemandTools an alternative

1 of 12 modelsDemandTools was named in the answer but not as the choice, or not at all.
Llama 4 MaverickCleanlist alternatives: DemandTools, WinPure

DemandTools first, Cleanlist not the choice

1 of 12 modelsCleanlist was named in the answer but not as the choice, or not at all.
Qwen 3.7 FlashDemandTools alternatives: Plauti, ZoomInfo Operations

Neither was the first choice, one was named

8 of 12 modelsThe answer put something else first and named one of the two as an alternative.
Claude Haiku 4.5ZoomInfo Operations alternatives: Dedupely, DemandTools, Insycle
Perplexity SonarInsycle alternatives: Cleanlist, DemandTools
Grok 4.1 FastInsycle alternatives: Cloudingo, Dedupely, DemandTools, ZoomInfo Operations
Mistral SmallZoomInfo Operations alternatives: Cleanlist, DemandTools, Insycle, Plauti
DeepSeek V4 FlashInsycle alternatives: Cleanlist, DemandTools
Kimi K2Insycle alternatives: Cloudingo, Dedupely, DemandTools, Plauti, ZoomInfo Operations
GLM 4.7 FlashXInsycle alternatives: Cloudingo, DemandTools, SyncMatters
MiniMax M2.5ZoomInfo Operations alternatives: Cleanlist, DemandTools, Plauti, WinPure Clean & Match

Neither was named

2 of 12 modelsThe answer made no first choice from these two in this category.
GPT-5.4 miniInsycle alternatives: DataGroomr, HubSpot Operations Hub
Gemini 3.5 FlashInsycle alternatives: Cloudingo, Koalify

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Cleanlist leads by nineteen points.
Cleanlist19%#2 of 14
DemandTools0%#12 of 14
The full small business standing →
Mid-marketThe figures above
Cleanlist leads by thirteen points.
Cleanlist19%#2 of 17
DemandTools6%#4 of 17
The full mid-market standing →
Enterprise
The order flips: DemandTools leads at enterprise.
DemandTools27%#1 of 11
Cleanlist2%#9 of 11
The full enterprise standing →

What the models said about Cleanlist

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of four in this category shown.

“For most mid-sized B2B companies, I'd start with Cleanlist due to its comprehensive B2B focus, strong deduplication accuracy, and reasonable pricing.” GLM 4.7 FlashX · paraphrase prompt · first choice
“Cleanlist is the strongest budget pick because it combines cleansing, verified enrichment, and CRM sync with a free tier and a low-cost paid plan” Perplexity Sonar · budget prompt · first choice
“The best CRM data quality and deduplication tool for a company with a limited budget is Cleanlist, which offers a free tier” Llama 4 Maverick · budget prompt · first choice

What the models said about DemandTools

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.

“the $999+/year pricing can be prohibitive for smaller organizations” Mistral Small · negative prompt · hard negative
“Consider only if you're a Salesforce-heavy org at scale; ... pricier (custom quote, ~$500+/mo), and Salesforce-only.” DeepSeek V4 Flash · paraphrase prompt · soft negative
“expensive enterprise data orchestration tools like RingLead (ZoomInfo) or DemandTools (Validity) are often out of reach” Gemini 3.5 Flash · budget prompt · soft negative
“DemandTools is widely considered the industry standard. It is powerful, industrial-grade, and trusted by thousands of Salesforce administrators.” Qwen 3.7 Flash · direct prompt · first choice
“The long-standing gold standard for Salesforce administrators. It is technically robust but has a steeper learning curve” Qwen 3.7 Flash · comparative prompt · first choice
“A deduplication tool (DemandTools or RingLead for Salesforce; Cleanlist or Plauti for multi-CRM)” MiniMax M2.5 · scale prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.