CRM data quality and deduplication · September 2026 Edition
Cleanlist vs Dedupely
One of twelve models named Cleanlist first on the direct prompt; zero named Dedupely. Cleanlist was named by ten of the twelve models and Dedupely by nine and Cleanlist carries 34 labels and Dedupely 23, so the shares are not directly comparable.
Named in six categories this edition.
Named in one category this edition.
First-choice share19%6%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate0%9%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#2#5A position in a field of 17; printed, not drawn.
Labels3423A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Cleanlist reading right to left. Rank and label count are printed, not drawn.DemandTools was named alongside these two in ten of the twelve direct answers. Insycle vs Cleanlist · Insycle vs Dedupely · Cleanlist vs ZoomInfo Operations
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the CRM data quality and deduplication page.
By framing
How many of the twelve models made each the first choice, per way of asking, and how many argued against it.
CleanlistFirst choices, of twelve modelsDedupely
Direct101 against Dedupely
Paraphrase40
Comparative10
Budget-constrained33
Scale-constrained10
Negative101 against Dedupely
Bars are first choices, 0 to 12 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to twelve.
Every model, every framing
The seventy-two answers behind the chart above, one cell each: where Cleanlist and Dedupely stood in it.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | ||||
| GPT-5.4 mini | | | | |||
| Gemini 3.5 Flash | | | ||||
| Perplexity Sonar | | | | | ||
| Grok 4.1 Fast | | | | | ||
| Mistral Small | | | | | ||
| DeepSeek V4 Flash | | | | | | |
| Llama 4 Maverick | | | ||||
| Qwen 3.7 Flash | | | ||||
| Kimi K2 | | | | | | |
| GLM 4.7 FlashX | | | ||||
| MiniMax M2.5 | | | | | | |
Cleanlist Dedupely first choice named as an alternative argued againstblank: not namedEach cell is one answer, Cleanlist on the left and Dedupely on the right.The direct prompt
The plain question, one answer per model, grouped by where Cleanlist and Dedupely stood in it.
Cleanlist first, Dedupely not the choice
1 of 12 modelsDedupely was named in the answer but not as the choice, or not at all.Llama 4 MaverickCleanlist alternatives: DemandTools, WinPure
Neither was the first choice, one was named
7 of 12 modelsThe answer put something else first and named one of the two as an alternative.Claude Haiku 4.5ZoomInfo Operations alternatives: Dedupely, DemandTools, Insycle
Perplexity SonarInsycle alternatives: Cleanlist, DemandTools
Grok 4.1 FastInsycle alternatives: Cloudingo, Dedupely, DemandTools, ZoomInfo Operations
Mistral SmallZoomInfo Operations alternatives: Cleanlist, DemandTools, Insycle, Plauti
DeepSeek V4 FlashInsycle alternatives: Cleanlist, DemandTools
Kimi K2Insycle alternatives: Cloudingo, Dedupely, DemandTools, Plauti, ZoomInfo Operations
MiniMax M2.5ZoomInfo Operations alternatives: Cleanlist, DemandTools, Plauti, WinPure Clean & Match
Neither was named
4 of 12 modelsThe answer made no first choice from these two in this category.GPT-5.4 miniInsycle alternatives: DataGroomr, HubSpot Operations Hub
Gemini 3.5 FlashInsycle alternatives: Cloudingo, Koalify
Qwen 3.7 FlashDemandTools alternatives: Plauti, ZoomInfo Operations
GLM 4.7 FlashXInsycle alternatives: Cloudingo, DemandTools, SyncMatters
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Cleanlist leads by two points.
Cleanlist19%#2 of 14Dedupely17%#3 of 14Mid-marketThe figures above
Cleanlist leads by thirteen points.
Cleanlist19%#2 of 17Dedupely6%#5 of 17Enterprise
Level: the same share of first choices.
Cleanlist2%#9 of 11Dedupely2%#– of 11What the models said about Cleanlist
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of four in this category shown.
“For most mid-sized B2B companies, I'd start with Cleanlist due to its comprehensive B2B focus, strong deduplication accuracy, and reasonable pricing.” GLM 4.7 FlashX · paraphrase prompt · first choice
“Cleanlist is the strongest budget pick because it combines cleansing, verified enrichment, and CRM sync with a free tier and a low-cost paid plan” Perplexity Sonar · budget prompt · first choice
“The best CRM data quality and deduplication tool for a company with a limited budget is Cleanlist, which offers a free tier” Llama 4 Maverick · budget prompt · first choice
What the models said about Dedupely
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of six in this category shown.
“Review summaries for tools like Dedupely explicitly note that they're mainly focused on deduplication and may not cover advanced data management needs” GPT-5.4 mini · negative prompt · soft negative
“Good for ease of use, but less comprehensive for broader data quality workflows.” GPT-5.4 mini · direct prompt · soft negative
“This tool stands out for budget-limited companies: it has a free tier available with paid plans starting from $49/month.” Claude Haiku 4.5 · budget prompt · first choice
“If your budget is extremely tight and your only problem is duplicates in a single CRM, choose Dedupely.” Perplexity Sonar · budget prompt · first choice
“Dedupely is the top choice” Gemini 3.5 Flash · budget prompt · first choice
Also compared
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.