GTM AI Index
Index Partner and channel Referrals › ReferralCandy vs Viral Loops
Referral and partner programs · September 2026 Edition

ReferralCandy vs Viral Loops

Zero of twelve models named ReferralCandy first on the direct prompt; zero named Viral Loops. ReferralCandy was named by twelve of the twelve models and Viral Loops by ten and ReferralCandy carries 31 labels and Viral Loops 20, so the shares are not directly comparable.

ReferralCandy

accepted challenger

Named in four categories this edition.

Viral Loops

accepted challenger

Named in two categories this edition.

First-choice share10%4%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate10%20%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#3#5A position in a field of 11; printed, not drawn.
Labels3120A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, ReferralCandy reading right to left. Rank and label count are printed, not drawn.Referral Rock was named alongside these two in eleven of the twelve direct answers. PartnerStack vs ReferralCandy · PartnerStack vs Viral Loops · Referral Rock vs ReferralCandy

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the referral and partner programs page.

By framing

How many of the twelve models made each the first choice, per way of asking, and how many argued against it.
ReferralCandyFirst choices, of twelve modelsViral Loops
Direct001 against ReferralCandy · 1 against Viral Loops
Paraphrase00
Comparative42
Budget-constrained52
Scale-constrained00
Negative102 against ReferralCandy · 3 against Viral Loops
Bars are first choices, 0 to 12 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to twelve.

Every model, every framing

The seventy-two answers behind the chart above, one cell each: where ReferralCandy and Viral Loops stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
ReferralCandy Viral Loops first choice named as an alternative argued againstblank: not namedEach cell is one answer, ReferralCandy on the left and Viral Loops on the right.

The direct prompt

The plain question, one answer per model, grouped by where ReferralCandy and Viral Loops stood in it.

Neither was named

12 of 12 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5Cello alternatives: Friendbuy, Influitive, Partnero, Referral Rock
GPT-5.4 miniReferral Rock alternatives: Friendbuy, Referral Factory
Gemini 3.5 FlashReferral Rock alternatives: GrowSurf, PartnerStack, impact.com Advocate
Perplexity SonarAmbassador alternatives: CustomerGauge, GrowSurf, Referral Rock
Grok 4.1 FastReferral Rock alternatives: Ambassador, GrowSurf, Influitive
Mistral SmallReferral Rock alternatives: Ambassador, Cello, GrowSurf
DeepSeek V4 FlashReferral Rock alternatives: Ambassador, GrowSurf
Llama 4 Maverickno first choice
Qwen 3.7 FlashCello alternatives: Friendbuy, GrowSurf, Referral Rock
Kimi K2Referral Rock alternatives: Ambassador, GrowSurf, Influitive
GLM 4.7 FlashXAmbassador, PartnerStack alternatives: GrowSurf, Referral Rock, impact.com
MiniMax M2.5Referral Rock alternatives: Mention Me, impact.com

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
ReferralCandy leads by nine points.
ReferralCandy9%#4 of 12
Viral Loops0%#10 of 12
The full small business standing →
Mid-marketThe figures above
ReferralCandy leads by six points.
ReferralCandy10%#3 of 11
Viral Loops4%#5 of 11
The full mid-market standing →
Enterprise
Level: the same share of first choices.
ReferralCandy0%#13 of 13
Viral Loops0%#– of 13
The full enterprise standing →

What the models said about ReferralCandy

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of seven in this category shown.

“What to avoid for mid-market B2B” DeepSeek V4 Flash · direct prompt · hard negative
“it historically charges a 1.5% to 10.5% "success fee" on e-commerce sales generated through referrals... it becomes incredibly expensive as your brand grows.” Gemini 3.5 Flash · negative prompt · soft negative
“*Cautious approach to pricing model* While generally well-reviewed (4.9/5 on Shopify), be aware of: Success fees” DeepSeek V4 Flash · negative prompt · soft negative
“Most budget-constrained companies find ReferralCandy or ReferralHero provide the best balance of features versus cost” Qwen 3.7 Flash · budget prompt · first choice
“If you can spend ~$40-50/month: ReferralCandy offers the best balance of features and ease-of-use for e-commerce” Kimi K2 · budget prompt · first choice
“For most small-to-medium businesses, ReferralCandy or Viral Loops offer the best balance of features and ease of use” MiniMax M2.5 · comparative prompt · first choice

What the models said about Viral Loops

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of seven in this category shown.

“Multiple reports of billing issues ... 1-star reviews highlight "deceptive practices" and "waste of money."[” Grok 4.1 Fast · negative prompt · hard negative
“aimed at B2C viral loops and pre-launch waitlists, not ongoing B2B referral operations” DeepSeek V4 Flash · direct prompt · hard negative
“*Caution for cash reward programs* — No automated fraud detection” DeepSeek V4 Flash · negative prompt · soft negative
“Start with Viral Loops - it offers the best combination of affordability ($35/month), comprehensive features, and a solid free trial period.” GLM 4.7 FlashX · budget prompt · first choice
“ReferralCandy or Viral Loops offer the best balance of features and ease of use” MiniMax M2.5 · comparative prompt · first choice
“Viral Loops (≈$35/month) is the best all-around value” DeepSeek V4 Flash · budget prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.