GTM AI Index
Index Marketing Experimentation › Statsig vs GrowthBook
Experimentation and personalization · September 2026 Edition

Statsig vs GrowthBook

Zero of twelve models named Statsig first on the direct prompt; zero named GrowthBook. Statsig was named by ten of the twelve models and GrowthBook by ten and Statsig carries 21 labels and GrowthBook 26, so the shares are not directly comparable.

Statsig

accepted challenger

Named in three categories this edition.

GrowthBook

accepted challenger

Named in one category this edition.

First-choice share4%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate14%4%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#7#8A position in a field of 14; printed, not drawn.
Labels2126A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Statsig reading right to left. Rank and label count are printed, not drawn.VWO was named alongside these two in eleven of the twelve direct answers. VWO vs Statsig · VWO vs GrowthBook · Mida vs Statsig

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the experimentation and personalization page.

By framing

How many of the twelve models made each the first choice, per way of asking, and how many argued against it.
StatsigFirst choices, of twelve modelsGrowthBook
Direct00
Paraphrase00
Comparative01
Budget-constrained111 against Statsig · 1 against GrowthBook
Scale-constrained10
Negative002 against Statsig
Bars are first choices, 0 to 12 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to twelve.

Across every category in the September 2026 Edition, Statsig and GrowthBook were named in the same answer forty-eight times, of the 79 answers naming Statsig and the 71 naming GrowthBook. In those answers GrowthBook took the first choice eight times and Statsig four.

Every model, every framing

The seventy-two answers behind the chart above, one cell each: where Statsig and GrowthBook stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
Statsig GrowthBook first choice named as an alternative argued againstblank: not namedEach cell is one answer, Statsig on the left and GrowthBook on the right.

The direct prompt

The plain question, one answer per model, grouped by where Statsig and GrowthBook stood in it.

Neither was named

12 of 12 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5Mutiny alternatives: AB Tasty, Abmatic AI, Mida, VWO
GPT-5.4 miniOptimizely CMS alternatives: Kameleoon, VWO
Gemini 3.5 FlashVWO alternatives: Abmatic AI, Markettailor, Userled, Webflow Optimize
Perplexity SonarVWO alternatives: Convert, Mutiny
Grok 4.1 FastVWO alternatives: Convert Experiences, Kameleoon, Personyze
Mistral SmallPersonyze alternatives: Abmatic AI, VWO
DeepSeek V4 FlashVWO alternatives: Convert Experiences, Kameleoon, Mutiny
Llama 4 MaverickPersonizely, Personyze, VWO
Qwen 3.7 FlashKameleoon, VWO alternatives: Mutiny, Personizely
Kimi K2VWO alternatives: Intellimize, Mutiny
GLM 4.7 FlashXConvert Experiences alternatives: Kameleoon, VWO
MiniMax M2.5Personizely, Personyze alternatives: Convert

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
GrowthBook leads by two points.
GrowthBook2%#7 of 15
Statsig0%#10 of 15
The full small business standing →
Mid-marketThe figures above
The order flips: Statsig leads at mid-market.
Statsig4%#7 of 14
GrowthBook2%#8 of 14
The full mid-market standing →
Enterprise
The order flips: GrowthBook leads at enterprise.
GrowthBook8%#4 of 11
Statsig2%#7 of 11
The full enterprise standing →

What the models said about Statsig

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of five in this category shown.

“Proceed with awareness of roadmap ... some product teams have expressed concern over its long-term roadmap” Gemini 3.5 Flash · negative prompt · soft negative
“Major ownership instability ... per-event pricing penalizes experimentation culture” Kimi K2 · negative prompt · soft negative
“But require devs (no visual editors), best if you have engineering resources.” Grok 4.1 Fast · budget prompt · soft negative
“I'd recommend starting with Statsig if you have technical resources” GLM 4.7 FlashX · budget prompt · first choice
“I'd suggest evaluating Statsig or VWO first” Kimi K2 · scale prompt · first choice

What the models said about GrowthBook

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of five in this category shown.

“But require devs (no visual editors), best if you have engineering resources.” Grok 4.1 Fast · budget prompt · soft negative
“the best overall choice is usually GrowthBook if you can self-host it, because it is open-source and "completely free"” Perplexity Sonar · budget prompt · first choice
“Open source + data ownership + cost control → GrowthBook” DeepSeek V4 Flash · comparative prompt · first choice
“Engineering-heavy, cost-conscious | $0 (self-hosted) + hosting | Open source, full control” Kimi K2 · scale prompt · alternative
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.