ActiveCampaign vs HubSpot Marketing Hub
Nine of twelve models named ActiveCampaign first on the direct prompt; five named HubSpot Marketing Hub. Both were named by all twelve models and ActiveCampaign carries 56 labels and HubSpot Marketing Hub 49, so the shares are not directly comparable.
Chicago, United States, founded 2003. Named in ten categories this edition.
By HubSpot, Cambridge, United States, founded 2006. Named in fifteen categories this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the email marketing platforms page.
By framing
ActiveCampaignFirst choices, of twelve modelsHubSpot Marketing Hub
The direct prompt
Both were the first choice
2 of 12 modelsThe answer named them together, and the judge labeled each a first choice.ActiveCampaign first, HubSpot Marketing Hub an alternative
7 of 12 modelsHubSpot Marketing Hub was named in the answer but not as the choice, or not at all.HubSpot Marketing Hub first, ActiveCampaign an alternative
3 of 12 modelsActiveCampaign was named in the answer but not as the choice, or not at all.Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
ActiveCampaign36%#1 of 13HubSpot Marketing Hub10%#5 of 13ActiveCampaign40%#1 of 13HubSpot Marketing Hub27%#2 of 13HubSpot Marketing Hub21%#2 of 13ActiveCampaign4%#5 of 13What the models said about ActiveCampaign
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of three in this category shown.
“Avoid Mailchimp/ActiveCampaign/Constant Contact at larger list sizes” Qwen 3.7 Flash · budget prompt · hard negative
“| ActiveCampaign | Locks advanced features behind expensive tiers |” Kimi K2 · negative prompt · hard negative
“For most mid-market B2B companies, ActiveCampaign offers the best balance of sophisticated email automation, reasonable pricing, and scalability.” Mistral Small · direct prompt · first choice
What the models said about HubSpot Marketing Hub
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. One of one in this category shown.
“HubSpot is the dominant choice for mid-market B2B companies because it unifies marketing, sales, and service data in a single "System of Record."” Qwen 3.7 Flash · direct prompt · first choice
Comparisons are drawn for the top three products in each category. The output is the models' output; nothing here is a recommendation by the index.