GTM AI Index

Index › Products › Gumball · October 2026 Edition

1 category · Named, not ranked

Gumball

14Judge labels

0First choices

2Negative labels

7 / 14Models named it

1Category

October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.

Standing

4 labels, too few to rank

A product needs 10 labels in a category before a share or quadrant is stated. Gumball was named 4 times in Audio advertising, where AudioGo led with 34%. The labels and the evidence are below, counted exactly.

By buyer segmentRead the same way at every buyer size.

Small business16 of 83

under the label threshold

Mid-market23 of 101

under the label threshold

Enterprise84 of 94

under the label threshold

In audio advertising · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Gumball for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Audio and podcast advertising	Marketing	0%	23 of 101	0%	4	under 10 labels · led by AudioGo at 34%

Movement

This is the first edition on this tier, so no move can be computed for Gumball yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Gumball across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	Alternative	Labels
Claude Haiku 4.5	0	0
GPT-5.4 mini	0	0
Gemini 3.5 Flash	1	1
Perplexity Sonar	0	0
Grok 4.1 Fast	1	1
Mistral Small	0	0
DeepSeek V4 Flash	1	1
Llama 4 Maverick	0	0
Qwen 3.7 Flash	0	0
Kimi K2	1	1
GLM 4.7 FlashX	0	0
MiniMax M2.5	0	0
GPT-6 Luna	0	0
Muse Glimmer 30B	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct0 labelsNone

Paraphrase4 labelsNone

Comparative5 labelsNone

Budget-constrained0 labelsNone

Scale-constrained0 labelsNone

Negative5 labelsNone

First choiceAlternativeMentionNegative14 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“marketplaces like AdvertiseCast and Gumball let you search for niche, highly professional B2B shows” Gemini 3.5 Flash · Audio advertising · paraphrase prompt · alternative

“then layer in Gumball or AdvertiseCast for strategic host-read placements” Kimi K2 · Audio advertising · paraphrase prompt · alternative

“Podcorn or Gumball for host-read deals with no minimums” DeepSeek V4 Flash · Audio advertising · comparative prompt · alternative

“Gumball for quick creator deals” Grok 4.1 Fast · Audio advertising · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Gumball, over the 14 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Gumball was named but was not.

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ProductSame answerTook the first choice insteadHead to head

AudioGo11 of 146Not among the top eight

AdvertiseCast10 of 140Not among the top eight

Spotify Ads Manager9 of 147Not among the top eight

Podcorn9 of 141Not among the top eight

Acast7 of 142Not among the top eight

Megaphone6 of 141Not among the top eight

Libsyn Ads6 of 140Not among the top eight

AdsWizz3 of 140Not among the top eight

Midroll3 of 140Not among the top eight

Acast Self-Serve2 of 140Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Gumball. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 14 of the 14 answers that named Gumball and are not a share of its labels.

Domains cited

acast.com10

castfox.net9

audiogo.com8

influencermarketinghub.com8

podderapp.com8

guideflow.com6

advertiserreview.com5

contentallies.com5

talks.co5

ads.spotify.com4

Sixty-eight of the sixty-eight domain citations in answers naming Gumball came from somebody else's page.

Pages cited

castfox.net/blog/podcast-advertising-platforms-20269

influencermarketinghub.com/audio-advertising/audio-ad-platforms8

podderapp.com/post/best-podcast-advertising-platforms8

acast.com/en-gb/news-and-insights/the-best-podcast-advertising-platforms-and-networks-in-27

audiogo.com/6

guideflow.com/blog/audio-advertising-platform6

advertiserreview.com/advertising/networks/podcast5

castfox.net/blog/how-to-find-podcasts-to-advertise-on4

Pages are listed as the models cited them.

Follow Gumball

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Gumball's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Gumball, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Gumball by email, built from the raw record of the edition. It shows:

where Gumball is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Gumball, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.