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AI SDR agents · September 2026 Edition

Apollo.io vs Amplemarket

One of twelve models named Apollo.io first on the direct prompt; four named Amplemarket. Apollo.io was named by eleven of the twelve models and Amplemarket by nine and Apollo.io carries 23 labels and Amplemarket 17, so the shares are not directly comparable.

Apollo.io

accepted challenger

San Francisco, United States, founded 2015. Named in twenty categories this edition.

Amplemarket

accepted challenger

United States. Named in five categories this edition.

First-choice share20%11%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate4%0%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#1#3A position in a field of 11; printed, not drawn.
Labels2317A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Apollo.io reading right to left. Rank and label count are printed, not drawn.Reply.io was named alongside these two in seven of the twelve direct answers. Apollo.io vs Artisan · Artisan vs Amplemarket

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the AI SDR agents page.

By framing

How many of the twelve models made each the first choice, per way of asking, and how many argued against it.
Apollo.ioFirst choices, of twelve modelsAmplemarket
Direct141 against Apollo.io
Paraphrase41
Comparative02
Budget-constrained40
Scale-constrained00
Negative01
Bars are first choices, 0 to 12 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to twelve.

The direct prompt

The plain question, one answer per model, grouped by where Apollo.io and Amplemarket stood in it.

Apollo.io first, Amplemarket an alternative

1 of 12 modelsAmplemarket was named in the answer but not as the choice, or not at all.
Grok 4.1 FastApollo.io alternatives: Amplemarket, Reply.io

Amplemarket first, Apollo.io not the choice

4 of 12 modelsApollo.io was named in the answer but not as the choice, or not at all.
DeepSeek V4 FlashAmplemarket alternatives: 11x, AiSDR, Artisan, Reply.io
Qwen 3.7 FlashAmplemarket alternatives: AiSDR, Reply.io
Kimi K2Amplemarket, Reply.io alternatives: AiSDR
MiniMax M2.5Amplemarket, SalesTools.io alternatives: Agent Frank, AiSDR, Reply.io

Neither was the first choice, one was named

1 of 12 modelsThe answer put something else first and named one of the two as an alternative.
Claude Haiku 4.5RocketSDR alternatives: Apollo.io

Neither was named

6 of 12 modelsThe answer made no first choice from these two in this category.
GPT-5.4 miniQualified alternatives: Reply.io
Gemini 3.5 FlashArtisan alternatives: Clay, Regie.ai, Reply.io
Perplexity SonarAmplemarket Duo alternatives: AiSDR, Artisan Ava
Mistral SmallAmplemarket Duo Copilot alternatives: AiSDR, Artisan, Salesforge
Llama 4 Maverickno first choice
GLM 4.7 FlashXArtisan alternatives: 11x, AiSDR, Regie.ai, Salesforge

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Apollo.io leads by twenty-two points.
Apollo.io24%#1 of 8
Amplemarket2%#– of 8
The full small business standing →
Mid-marketThe figures above
Apollo.io leads by nine points.
Apollo.io20%#1 of 11
Amplemarket11%#3 of 11
The full mid-market standing →
Enterprise
The order flips: Amplemarket leads at enterprise.
Amplemarket4%#7 of 11
Apollo.io2%#10 of 11
The full enterprise standing →

What the models said about Apollo.io

No label in this category carried a quote.

What the models said about Amplemarket

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. One of one in this category shown.

“Amplemarket if you want stronger signal intelligence and multi-channel (phone + LinkedIn) capabilities” MiniMax M2.5 · paraphrase prompt · first choice
Also compared
Apollo.io vs ArtisanArtisan vs AmplemarketThe full AI SDR standing

Comparisons are drawn for the top three products in each category. The output is the models' output; nothing here is a recommendation by the index.