Seven of twelve models named Snowflake first on the direct prompt; one named Polytomic. Snowflake was named by twelve of the twelve models and Polytomic by nine and Snowflake carries 60 labels and Polytomic 21, so the shares are not directly comparable.
By Snowflake Inc., San Mateo, United States, founded 2012. Named in four categories this edition.
Named in one category this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the Data warehouse and reverse ETL for marketing page.
Across every category in the September 2026 Edition, Snowflake and Polytomic were named in the same answer fifty-one times, of the 241 answers naming Snowflake and the 60 naming Polytomic. In those answers Polytomic took the first choice four times and Snowflake seventeen.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | ||||||
| GPT-5.4 mini | ||||||
| Gemini 3.5 Flash | ||||||
| Perplexity Sonar | ||||||
| Grok 4.1 Fast | ||||||
| Mistral Small | ||||||
| DeepSeek V4 Flash | ||||||
| Llama 4 Maverick | ||||||
| Qwen 3.7 Flash | ||||||
| Kimi K2 | ||||||
| GLM 4.7 FlashX | ||||||
| MiniMax M2.5 |
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of six in this category shown.
“Snowflake — bills by credit-hours of uptime; it gets expensive fast and is poor value for small marketing workloads.” DeepSeek V4 Flash · budget prompt · hard negative
“❌ Snowflake: Minimum warehouse costs make it expensive for low-volume marketing analytics” GLM 4.7 FlashX · budget prompt · hard negative
“Avoid for tight budgets: Snowflake/Redshift (higher baseline compute ~$300+/month)” Grok 4.1 Fast · budget prompt · hard negative
“Snowflake: Best for most mid-market B2B companies due to excellent performance with structured data, strong security, and predictable pricing” Mistral Small · paraphrase prompt · first choice
“Warehouse: Google BigQuery (if your web analytics is GA4) OR Snowflake (if you want a neutral cloud platform).” Gemini 3.5 Flash · scale prompt · first choice
“the most common stack is something like BigQuery or Snowflake for storage plus Hightouch or Census for activation” Perplexity Sonar · comparative prompt · first choice
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of seven in this category shown.
“❌ Polytomic: Starts at $500/month” GLM 4.7 FlashX · budget prompt · hard negative
“Be cautious if you need scale or marketing autonomy. - Limited destination coverage” Kimi K2 · negative prompt · soft negative
“While mentioned as an option, it's newer with limited market validation” Mistral Small · negative prompt · soft negative
“Start with Hightouch or Polytomic” Claude Haiku 4.5 · direct prompt · first choice
“Best for: Small/mid-market teams needing bidirectional sync ... Notable caveat: Smaller destination library” DeepSeek V4 Flash · comparative prompt · alternative
“Polytomic is often chosen by startups and mid-sized businesses with limited engineering bandwidth.” Claude Haiku 4.5 · paraphrase prompt · alternative
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.