| Category | Small business | Mid-market | Enterprise |
|---|---|---|---|
| Customer data platforms | not named | not named | 0% · 28 of 60 1 label |
| Identity resolution | not named | not named | 0% · 101 of 137 1 label |
| Category | Function | Named in | Named instead, first-choice share |
|---|---|---|---|
| Customer data platforms | GTM data and infrastructure | 0 of 72 | Segment 48% · Hightouch 20% · RudderStack 14% |
| Identity resolution | GTM data and infrastructure | 0 of 72 | Hightouch 15% · LiveRamp 10% · Segment 8% |
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