Every category where a model named Shopify Search & Discovery for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Ecommerce search and merchandising	Marketing	2%	16 of 74	40%	5	under 10 labels · led by Algolia at 25%

Movement

This is the first edition on this tier, so no move can be computed for Shopify Search & Discovery yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Shopify Search & Discovery across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Negative	Labels
Claude Haiku 4.5	0	0	0	0
GPT-5.4 mini	0	0	0	0
Gemini 3.5 Flash	0	1	0	1
Perplexity Sonar	0	0	0	0
Grok 4.1 Fast	0	1	0	1
Mistral Small	0	0	1	1
DeepSeek V4 Flash	0	0	0	0
Llama 4 Maverick	0	0	0	0
Qwen 3.7 Flash	0	0	0	0
Kimi K2	0	0	0	0
GLM 4.7 FlashX	0	0	1	1
MiniMax M2.5	0	0	0	0
GPT-6 Luna	1	0	0	1
Muse Glimmer 30B	0	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct2 labels1

Paraphrase1 label1

Comparative3 labels2not counted in share

Budget-constrained5 labels1

Scale-constrained1 labelNone

Negative5 labels1not counted in share

First choiceAlternativeMentionNegative17 labels in all, every segment counted; 3 of the 6 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“That makes it the best first choice when keeping costs down matters more than having advanced AI features.” GPT-6 Luna · Ecommerce search · budget prompt · first choice

“Native app with search, filters, boosts, recommendations, analytics. No extra cost if you're on Shopify.” Grok 4.1 Fast · Ecommerce search · budget prompt · alternative

“Best For: Shopify merchants with a literal $0 budget.” Gemini 3.5 Flash · Ecommerce search · budget prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Platforms with Known Issues ... 1. Shopify's Native Search & Discovery App - Rating: Only 2.8 stars on the App Store” GLM 4.7 FlashX · Ecommerce search · negative prompt · hard negative

“Shopify's native search and merchandising features are often considered basic” Mistral Small · Ecommerce search · negative prompt · soft negative

Named alongside

The products named in the same answers as Shopify Search & Discovery, over the 17 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Shopify Search & Discovery was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Algolia11 of 171Not among the top eight

Searchanise9 of 174Not among the top eight

Klevu9 of 171Not among the top eight

Bloomreach Discovery9 of 170Not among the top eight

Doofinder8 of 170Not among the top eight

Searchspring7 of 171Not among the top eight

Constructor5 of 170Not among the top eight

Fast Simon5 of 170Not among the top eight

Coveo4 of 170Not among the top eight

Boost AI Search & Discovery3 of 170Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Shopify Search & Discovery. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 16 of the 17 answers that named Shopify Search & Discovery and are not a share of its labels.

Domains cited

apps.shopify.comYour site10

guideflow.com6

algolia.com5

clerk.io5

g2.com5

shopify.comYour site5

fastsimon.com4

marketmaze.me4

netguru.com4

ringly.io4

Thirty-seven of the fifty-two domain citations in answers naming Shopify Search & Discovery came from somebody else's page.

Pages cited

guideflow.com/blog/best-ecommerce-search-software5

apps.shopify.com/search-and-discovery4

marketmaze.me/p/tools-ecommerce-site-search4

netguru.com/blog/ecommerce-search-solutions-product-discovery4

valiantceo.com/the-7-best-ecommerce-search-and-discovery-platforms4

algolia.com/pricing3

apps.shopify.com/searchanise3

aquifergrowth.com/blog/7-best-ecommerce-merchandising-tools3

Pages are listed as the models cited them.

Search and answers

shopify.com is not in Google's top ten for any of the category's searches. In the answers, Shopify Search & Discovery takes 2% of first choices and Algolia takes 25%.

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In search

Google, US estimates

Position for “best ecommerce search and merchandising platform”

–

not in the top ten

Searches for its name, Google: not counted (“shopify search & discovery”)
AI search demand for its name, est.: 15 a month
Organic visits to its site: about 3,486,997 a month
Searches its site ranks for: 307,288 · 17,862 in the top three
Sites linking to it: 2,780,345
Paid Google search: 24 searches its ads show for, about 337 clicks and $3,351 a month (estimate)

Ads on GoogleDetailLess

110+ ads · 70 text, 38 video, 2 image · 110 shown in the last 30 days

First shown August 2022, as Shopify Inc., verified. Ads started 2025-10 to 2026-09: 49 in the year, 61 before. 10 more by other advertisers linking to it.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 16 of 74 in ecommerce search

Segment leader

25%

Algolia

First choices: 3 across its categories
Named in: 17 answers
Its own site cited: in 16 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on shopify.com

33,431

subdomains included

Content

19,600

counted in the table below

Documentation

6,632

Product · Integration

24 · 13

Kind	Pages	Last 90 days	Latest
Blog	16,595	4	2026-09-28
Conference or event	1,020	2	2026-07-02
Glossary or explainer	698	27	2026-09-22
Comparison	467	undated
Report or ebook	226	12	2026-09-15
Case study	212	undated
Webinar or virtual event	165	undated
Template or tool	106	undated
Podcast or video	94	15	2026-08-26
News or press	17	0	2026-04-29

Most recent

2026-09-28Organic growth meaning blog
2026-09-24Admin new look blog
2026-09-22What is link payment glossary or explainer
2026-09-22What is quickbooks glossary or explainer
2026-09-22101 ecommerce basics glossary or explainer
2026-09-22What is link payment glossary or explainer

How it is countedHide how it is counted

Every page shopify.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Names read as Shopify Search & Discovery

What the judge wrote, as written, with how often. The vendor table decides that these count as Shopify Search & Discovery; a claim can dispute any of them.

Shopify Search & Discovery (native) 1Shopify's Native Search & Discovery App 1

Follow Shopify Search & Discovery

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Shopify is the company behind Shopify Search & Discovery.

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On record

Wikidata

Website: shopify.com
Headquarters: Ottawa, Canada
Founded: 2006
Employees: about 8,300 (2023)
Ownership: Public, SHOP on Toronto Stock Exchange

Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Shopify Search & Discovery's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Shopify Search & Discovery, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Shopify Search & Discovery by email, built from the raw record of the edition. It shows:

where Shopify Search & Discovery is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Shopify Search & Discovery, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.