1 category · RankedLitmus
Standing by category
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Email deliverability and testing tools | Marketing | 0% | 26 of 110 | 23% | 22 | accepted challenger |
Movement
By model
How each model treated Litmus across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 0 | 1 | 2 |
| GPT-5.4 mini | 0 | 2 | 1 | 1 | 4 |
| Gemini 3.5 Flash | 0 | 1 | 0 | 1 | 2 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.1 Fast | 0 | 3 | 0 | 0 | 3 |
| Mistral Small | 0 | 0 | 1 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 1 | 1 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 1 | 0 | 1 |
| Kimi K2 | 0 | 1 | 0 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 0 | 1 | 0 | 1 |
| MiniMax M2.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-6 Luna | 0 | 2 | 0 | 1 | 3 |
| Muse Glimmer 30B | 0 | 2 | 0 | 0 | 2 |
By framing
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Rendering previews across 100+ email clients, automated QA checklist, with a deliverability upgrade.” Muse Glimmer 30B · Email deliverability · comparative prompt · alternative
“consider Litmus instead: it combines previews across 100+ clients with spam testing” GPT-6 Luna · Email deliverability · paraphrase prompt · alternative
“If your team prioritizes rendering over placement, consider Litmus as a close second.” Grok 4.1 Fast · Email deliverability · paraphrase prompt · alternative
“Litmus is the premium industry heavyweight... However, it comes with a high price tag” Gemini 3.5 Flash · Email deliverability · comparative prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Litmus, for example, positions spam testing as part of QA and blocklist/authentication checks, not a guarantee.” GPT-5.4 mini · Email deliverability · negative prompt · soft negative
“Litmus is the giant in this space, but its pricing scales aggressively for collaborative marketing teams” Gemini 3.5 Flash · Email deliverability · paraphrase prompt · soft negative
“Litmus, for example, describes collection, storage, and sharing of information in its privacy policy.” GPT-6 Luna · Email deliverability · negative prompt · soft negative
“Litmus covers these lightly but isn't purpose-built for them.” Claude Haiku 4.5 · Email deliverability · negative prompt · soft negative
Named alongside
The products named in the same answers as Litmus, over the 77 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Litmus was named but was not.ShowHide
Named alongside
What carried it into the answer
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 73 of the 77 answers that named Litmus and are not a share of its labels.
Domains cited
249 of the 249 domain citations in answers naming Litmus came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
litmus.com is not in Google's top ten for any of the category's searches. In the answers, Litmus takes 0% of first choices and GlockApps takes 34%.ShowHide
Search and answers
In search
Google, US estimates- Searches for its name, Google
- 12,100 a month (“litmus”)
- AI search demand for its name, est.
- 2,310 a month
- Organic visits to its site
- about 38,533 a month
- Searches its site ranks for
- 4,461 · 513 in the top three
- Sites linking to it
- 19,076
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This edition- First choices
- 6 across its categories
- Named in
- 77 answers
- Its own site cited
- in 73 of the answers that named it
Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHide| Kind | Pages | Last 90 days | 2025-11 to 2026-10 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 1,081 | 7 | 2026-09-02 | CRM, Email marketing | |
| Webinar or virtual event | 60 | 0 | 2022-02-16 | ||
| Case study | 57 | undated | |||
| News or press | 47 | undated | |||
| Comparison | 19 | 0 | 2024-10-18 | ||
| Conference or event | 17 | undated | |||
| Report or ebook | 11 | 0 | 2017-03-13 | ||
| Glossary or explainer | 9 | 0 | 2026-07-02 | ||
| Template or tool | 7 | 0 | 2022-09-20 |
Most recent
- 2026-09-02Best email subject lines for black friday cyber monday blog
- 2026-08-26The email footer small space big responsibility blog
- 2026-08-04How to protect your email program during a rebrand a practitioners guide blog
- 2026-07-24We want your email preference new approach to opting in blog
- 2026-07-21Happy birthday now buy yourself a present the potential of birthday emails blog
- 2026-07-20Email deliverability facts blog
How it is countedHide how it is counted
Every page litmus.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read October 5, 2026.
Names read as Litmus
Follow Litmus
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Litmus's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Litmus, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Litmus by email, built from the raw record of the edition. It shows:
- where Litmus is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Litmus, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.