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Market intelligence platforms · October 2026 Edition

Apollo.io vs Crunchbase

Three of fourteen models named Apollo.io first on the direct prompt; zero named Crunchbase. Apollo.io was named by eleven of the fourteen models and Crunchbase by eight and Apollo.io carries 20 labels and Crunchbase 17, so the shares are not directly comparable.

Apollo.io

accepted challenger

San Francisco, United States, founded 2015. Named in twenty-six categories this edition.

Crunchbase

accepted challenger

San Francisco, United States, founded 2007. Named in two categories this edition.

First-choice share17%3%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate5%12%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#1#5A position in a field of 12; printed, not drawn.
Labels2017A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Apollo.io reading right to left. Rank and label count are printed, not drawn.Klue was named alongside these two in fourteen of the fourteen direct answers. Apollo.io vs ZoomInfo · Apollo.io vs Klue · Apollo.io vs Crayon

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the market intelligence platforms page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
Apollo.ioFirst choices, of fourteen modelsCrunchbase
Direct30
Paraphrase71
Comparative001 against Crunchbase
Budget-constrained01
Scale-constrained00
Negative001 against Apollo.io · 1 against Crunchbase
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Apollo.io and Crunchbase stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
Apollo.io Crunchbase first choice named as an alternative argued againstblank: not namedEach cell is one answer, Apollo.io on the left and Crunchbase on the right.

The direct prompt

The plain question, one answer per model, grouped by where Apollo.io and Crunchbase stood in it.

Apollo.io first, Crunchbase not the choice

3 of 14 modelsCrunchbase was named in the answer but not as the choice, or not at all.
Gemini 3.5 FlashApollo.io, Klue alternatives: Cognism, Crayon, Demandbase, Kompyte, Semrush
Grok 4.1 FastApollo.io alternatives: Crayon, HubSpot Intelligence/Marketing Hub, Klue
Mistral SmallApollo.io, Klue alternatives: AlphaSense, Crayon, HockeyStack

Neither was the first choice, one was named

2 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Perplexity SonarZoomInfo alternatives: Apollo.io, Crayon, Klue
Qwen 3.7 FlashCrayon, Klue alternatives: Crunchbase, Gong, ZoomInfo

Neither was named

9 of 14 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5Klue alternatives: Crayon, Improvado, ZoomInfo
GPT-5.4 miniCrayon alternatives: Contify, Klue
DeepSeek V4 FlashCrayon alternatives: 6sense, AlphaSense, Klue, Kompyte, ZoomInfo
Llama 4 MaverickHG Insights alternatives: 6sense, AlphaSense, Bombora, Crayon, HubSpot Breeze Intelligence, Klue
Kimi K2Kompyte alternatives: Crayon, Klue, ZoomInfo
GLM 4.7 FlashXZoomInfo alternatives: AlphaSense, Crayon, Klue, Similarweb
MiniMax M2.5HG Insights, HockeyStack alternatives: AlphaSense, Klue, ZoomInfo
GPT-6 LunaCrayon alternatives: Klue, Kompyte
Muse Glimmer 30BKlue alternatives: 6sense, Bombora, Crayon, HubSpot Marketing Hub, Semrush, ZoomInfo

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Apollo.io leads by thirty points.
Apollo.io31%#1 of 16
Crunchbase2%#8 of 16
The full small business standing →
Mid-marketThe figures above
Apollo.io leads by thirteen points.
Apollo.io17%#1 of 12
Crunchbase3%#5 of 12
The full mid-market standing →
Enterprise
Apollo.io leads by two points.
Apollo.io2%#– of 14
Crunchbase0%#– of 14
The full enterprise standing →

What the models said about Apollo.io

No label in this category carried a quote.

What the models said about Crunchbase

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of six in this category shown.

“the depth is limited for real go-to-market work... Users note frustration with high costs, limited contact data and restrictive export policies.” Muse Glimmer 30B · negative prompt · soft negative
“more accessible for basic funding/company lookups but lacks verified contact data and deep workflow integration” Kimi K2 · comparative prompt · soft negative
“Crunchbase Pro is ideal for mid-sized B2B companies” GLM 4.7 FlashX · paraphrase prompt · first choice
“choose Crunchbase for company-level research” GPT-6 Luna · budget prompt · first choice
“Crunchbase offers excellent insight into private company funding rounds, leadership changes, and growth signals at a mid-market price point.” Gemini 3.5 Flash · paraphrase prompt · alternative
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.