Ortto

Named in 2 judge labels across 2 categories by 2 of 6 models in the September 2026 Edition. 0 first choices, 0 negative labels. Every number here is derived from the raw labels under vendor table v2026-09-08.5.

Standing

2 labels, too few to rank

A product needs 10 labels in a category before a share or quadrant is stated. Ortto was named 2 times in Email marketing and 1 other category, where HubSpot Marketing Hub led with 67%. The labels and the evidence are below, counted exactly.

Standing by category

Every category where a model named Ortto. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Vertical	First choices	Rank	Negative rate	Labels	Quadrant
Email marketing platforms conflict disclosed	Marketing	0%	21 of 36	0%	1	under 10 labels · led by HubSpot Marketing Hub at 67%
Marketing automation and campaign management conflict disclosed	Marketing	0%	14 of 23	0%	1	under 10 labels · led by HubSpot Marketing Hub at 64%

By model

How each model treated Ortto across every prompt where it was named. Six models, six prompts per category.

Model	Alternative	Mention	Labels
Claude Opus 5	1	0	1
Claude Opus 4.8	0	1	1
GPT-6 Astra	0	0	0
GPT-5.6 Sol	0	0	0
Gemini 3.1 Pro	0	0	0
Perplexity Sonar Pro	0	0	0

What the models said for it

Verbatim evidence the judge attached to positive labels.

“ActiveCampaign or Ortto will do the job at a fraction of the cost — but expect to migrate within 2–3 years” Claude Opus 5 · Email marketing · direct prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Names read as Ortto

What the judge wrote, as written, with how often. The vendor table decides that these count as Ortto; a claim can dispute any of them.

Every label used the canonical name.

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Claiming is free and changes nothing in the data. A claimed page gets a verified contact who is told when each edition publishes; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Ortto, applied by version and listed in the change log; and a logo and one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or quadrants, any preview, or any say over which quotes appear. Sponsorship is separate: a sponsor funds categories or buyer dimensions and is named on what it funded, and the rules are the same for every sponsor.