Google Analytics 4 (GA4) Audiences

Listed in the vendor table for DMP. Not named in any of the 84 answers those categories produced in the October 2026 Edition: fourteen models, six prompts per category and segment, every question asked three times, on behalf of a small B2B company, a mid-market B2B company and an enterprise B2B company, with every standing computed within one segment.

Standing

Not named in 84 answers

Absence in a measured set of answers is a finding, not a verdict: it says the models did not reach for Google Analytics 4 (GA4) Audiences when asked these questions this month. The products they named instead are listed by category below.

By buyer segment

The same categories asked on behalf of a different buyer. Each share and rank is computed within its segment; the columns sit side by side and are never added together.

Category	Small business	Mid-market	Enterprise
Data management platforms	2% · 16 of 171 1 label	not named	not named

Where it was not named

Each category Google Analytics 4 (GA4) Audiences belongs to, the answers collected there, and who the models named first instead.

Category	Function	Named in	Named instead, first-choice share
Data management platforms	GTM data and infrastructure	0 of 84	Segment 37% · Hightouch 12% · BlueConic 12%

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Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Google Analytics 4 (GA4) Audiences's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Google Analytics 4 (GA4) Audiences, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Google Analytics 4 (GA4) Audiences by email, built from the raw record of the edition. It shows:

where Google Analytics 4 (GA4) Audiences is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Google Analytics 4 (GA4) Audiences, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.