| Category | Vertical | First choices | Rank | Negative rate | Labels | Quadrant |
|---|---|---|---|---|---|---|
| Attribution and marketing mix modeling | Marketing | 0% | 13 of 82 | 0% | 4 | under 10 labels · led by Dreamdata at 30% |
| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Opus 5 | 1 | 2 | 0 | 0 | 3 |
| Claude Opus 4.8 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Astra | 0 | 0 | 0 | 0 | 0 |
| GPT-5.6 Sol | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.1 Pro | 0 | 1 | 0 | 0 | 1 |
| Perplexity Sonar Pro | 0 | 0 | 0 | 0 | 0 |
Verbatim evidence the judge attached to positive labels.
“Google's Meridian and PyMC-Marketing are credible MMM options” Claude Opus 5 · Attribution & MMM · negative prompt · first choice
“PyMC-Marketing suits advanced Bayesian practitioners while Meridian offers the strongest budget-optimization step” Claude Opus 5 · Attribution & MMM · budget prompt · alternative
“Another brilliant open-source Python library that offers both MMM and Customer Lifetime Value (CLV) modeling” Gemini 3.1 Pro · Attribution & MMM · budget prompt · alternative
“Meridian or PyMC-Marketing plus your own experiment program. Cheapest and most controllable” Claude Opus 5 · Attribution & MMM · comparative prompt · alternative
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
Claiming is free and changes nothing in the data. A claimed page gets a verified contact who is told when each edition publishes; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as PyMC-Marketing, applied by version and listed in the change log; and a logo and one-line description supplied by the vendor and marked as such.
It does not get any change to labels, shares or quadrants, any preview, or any say over which quotes appear. Sponsorship is separate: a sponsor funds categories or buyer dimensions and is named on what it funded, and the rules are the same for every sponsor.