# ZoomInfo: how AI models rank it, October 2026

GTM AI Recommendation Index, October 2026 Edition. Named in 316 judge labels across 26 categories by 14 of 14 models. Page: https://gtm-ai-index.com/vendors/zoominfo/

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| Sales intelligence and contact data | 12% | 2 | 36% | 69 |
| Market intelligence platforms | 12% | 2 | 30% | 47 |
| Audience and consumer insights platforms | 9% | 4 | 20% | 15 |
| B2B intent data providers | 7% | 5 | 36% | 50 |
| Data enrichment | 6% | 3 | 48% | 60 |
| Data management platforms | 2% | 6 | 0% | 9 |
| Customer data platforms | 2% | 10 | 0% | 2 |
| Competitive intelligence tools | 2% | 8 | 0% | 4 |
| CRM data quality and deduplication | 0% | 17 | 13% | 15 |
| Identity resolution | 0% | 43 | 12% | 8 |
| Revenue intelligence and forecasting | 0% | 75 | 43% | 7 |
| Email verification | 0% | 55 | 40% | 5 |
| Customer intelligence and data science | 0% | 38 | 0% | 4 |
| Territory and quota planning | 0% | 41 | 0% | 4 |
| Value selling tools | 0% | 34 | 0% | 3 |
| Conversational intelligence and call recording | 0% | 53 | 0% | 2 |
| Field sales tools | 0% | 86 | 50% | 2 |
| Sales enablement and content | 0% | 69 | 100% | 2 |
| Address verification tools | 0% | 70 | 0% | 1 |
| AI marketing agents | 0% | 149 | 100% | 1 |
| Data clean rooms | 0% | 99 | 100% | 1 |
| Data warehouse and reverse ETL for marketing | 0% | 67 | 100% | 1 |
| Experimentation and personalization | 0% | 69 | 100% | 1 |
| Native and content advertising | 0% | 67 | 0% | 1 |
| Retail media platforms | 0% | 60 | 0% | 1 |
| Web analytics | 0% | 70 | 0% | 1 |

## What the models said for it

- "Top Pick: ZoomInfo ... Start with ZoomInfo if your focus is sales pipelines and data accuracy—it's the most cited for B2B mid-market." (Grok 4.1 Fast, Audience insights)
- "For most mid-market companies, ZoomInfo is the top all-around choice due to its scale, features, and integration capabilities." (Mistral Small, Enrichment)
- "Platform covers data, intent, seller workflow and API access in one platform; most other tools specialize in one or two layers." (Muse Glimmer 30B, Sales intel)
- "ZoomInfo is the safest pick for a mid-sized B2B company that wants a mature, scalable lead and account enrichment platform." (Perplexity Sonar, Enrichment)

## And against it

- "Avoid platforms that monetize your own data back to you via free tiers that require CRM/email access, or that scan email signatures/inboxes." (Muse Glimmer 30B, Audience insights)
- "Multiple 2024 securities class actions alleging misleading investors about financial performance and using coercive auto-renewal policies" (MiniMax M2.5, Sales intel)
- "Verdict: Avoid if you need reliable intent signals for SDR outreach. The false positive rate will burn your reps' time and trust." (DeepSeek V4 Flash, Intent data)
- "High Caution: ZoomInfo ... frequent complaints of inaccurate/outdated contact data ... Best avoided if: You're a small team" (Grok 4.1 Fast, Market intelligence)

## Movement since September 2026

Floor: 11 points of share, measured on the calibration repeat. A larger change is movement; a smaller one is noise.

- Market intelligence platforms: 0% to 12%, +13. New · not ranked in September 2026 · rank 2 of 172.
- Audience and consumer insights platforms: 0% to 9%, +11. New · not ranked in September 2026 · rank 4 of 155.
- Sales intelligence and contact data: 17% to 12%, −7. Inside the floor by 4 points · rank 2 of 52, unchanged.
- Data enrichment: 2% to 6%, +5. Inside the floor by 6 points · rank 8 → 3 of 50.
- B2B intent data providers: 4% to 7%, +4. Inside the floor by 7 points · rank 5 of 60, unchanged.
- Customer data platforms: 0% to 2%, +2. New · not ranked in September 2026 · rank 10 of 61.
- Competitive intelligence tools: 0% to 2%, +2. New · not ranked in September 2026 · rank 8 of 86.
- Data management platforms: 2% to 2%, +1. Inside the floor by 10 points · rank 16 → 6 of 159.
- CRM data quality and deduplication: 0% to 0%, ±0. Inside the floor by 11 points · rank 33 → 17 of 99.
- Identity resolution: 0% to 0%, ±0. Inside the floor by 11 points · rank 23 → 43 of 140.
- Revenue intelligence and forecasting: 0% to 0%, ±0. Inside the floor by 11 points · rank 25 → 75 of 76.
- Email verification: 0% to 0%, ±0. Inside the floor by 11 points · rank 23 → 55 of 65.
- Customer intelligence and data science: 0% to 0%, ±0. Inside the floor by 11 points · rank 124 → 38 of 142.
- Territory and quota planning: 0% to 0%, ±0. Inside the floor by 11 points · rank 28 → 41 of 123.
- Value selling tools: 0% to 0%, ±0. New · not ranked in September 2026 · rank 34 of 116.
- Conversational intelligence and call recording: 0% to 0%, ±0. New · not ranked in September 2026 · rank 53 of 91.
- Field sales tools: 0% to 0%, ±0. New · not ranked in September 2026 · rank 86 of 94.
- Sales enablement and content: 0% to 0%, ±0. Inside the floor by 11 points · rank 60 → 69 of 72.
- Address verification tools: 0% to 0%, ±0. New · not ranked in September 2026 · rank 70 of 108.
- AI marketing agents: 0% to 0%, ±0. New · not ranked in September 2026 · rank 149 of 157.
- Data clean rooms: 0% to 0%, ±0. New · not ranked in September 2026 · rank 99 of 100.
- Data warehouse and reverse ETL for marketing: 0% to 0%, ±0. New · not ranked in September 2026 · rank 67 of 83.
- Experimentation and personalization: 0% to 0%, ±0. New · not ranked in September 2026 · rank 69 of 71.
- Native and content advertising: 0% to 0%, ±0. Inside the floor by 11 points · rank 36 → 67 of 86.
- Retail media platforms: 0% to 0%, ±0. New · not ranked in September 2026 · rank 60 of 121.
- Web analytics: 0% to 0%, ±0. New · not ranked in September 2026 · rank 70 of 91.

## The company

ZoomInfo; https://www.zoominfo.com; Vancouver, Washington, United States; founded 2000; public, GTM on Nasdaq. From Wikidata, fetched 2026-09-14.

## In its own words

What ZoomInfo's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: privacy-first company (https://trust.zoominfo.com)
- For: companies (https://trust.zoominfo.com)

## What it publishes

Every page zoominfo.com exposes, read 2026-09-29: 3114 addresses. By kind, pages and the last 90 days:

- blog: 60 pages, 0 in the last 90 days, latest undated
- case study: 7 pages, 0 in the last 90 days, latest 2025-07-29
- webinar or virtual event: 4 pages, 0 in the last 90 days, latest undated
- conference or event: 5 pages, 0 in the last 90 days, latest undated
- report or ebook: 18 pages, 0 in the last 90 days, latest undated
- comparison: 1110 pages, 0 in the last 90 days, latest undated
- template or tool: 2 pages, 0 in the last 90 days, latest undated
- glossary or explainer: 26 pages, 0 in the last 90 days, latest undated
- podcast or video: 7 pages, 0 in the last 90 days, latest undated
- news or press: 15 pages, 4 in the last 90 days, latest 2026-09-28
- Recent: 2026-09-28 news or press: Comparably 2026 best happiness work life balance perks benefits awards https://www.zoominfo.com/newsroom/press-releases/comparably-2026-best-happiness-work-life-balance-perks-benefits-awards
- Recent: 2026-09-24 news or press: Zoominfo replit mcp connector https://www.zoominfo.com/newsroom/press-releases/zoominfo-replit-mcp-connector
- Recent: 2026-09-21 news or press: Talent autopilot https://www.zoominfo.com/newsroom/press-releases/talent-autopilot
- Recent: 2026-09-11 news or press: Zoominfo cursor mcp server https://www.zoominfo.com/newsroom/press-releases/zoominfo-cursor-mcp-server
- Recent: 2026-03-19 news or press: Newsroom https://www.zoominfo.com/newsroom
- Recent: 2025-07-29 case study: Snowflake https://www.zoominfo.com/about/case-studies/snowflake

## Record

- Method: https://gtm-ai-index.com/methodology/
- Raw judge labels and full responses: https://gtm-ai-index.com/data/
- License: CC BY 4.0. Cite as GTM AI Recommendation Index, October 2026 Edition, gtm-ai-index.com.
