# ZoomInfo alternatives: what AI models name instead, September 2026 GTM AI Recommendation Index, September 2026 Edition. 1,282 of the 1,512 answers in the 7 categories where ZoomInfo holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://gtm-ai-index.com/vendors/zoominfo/alternatives/ ## Named instead, most often (every category and segment added) - Apollo.io: 273 - Demandbase: 54 - AdRoll ABM: 50 - 6sense: 48 - Insycle: 48 - Outreach: 46 ## Sales intelligence and contact data **Small business**: 67 of 72 answers did not name ZoomInfo (ZoomInfo is #10 of 10 at 0%). - Apollo.io: first choice in 54 of those 67 - UpLead: first choice in 4 of those 67 - Cognism: first choice in 1 of those 67 - Hunter: first choice in 1 of those 67 - Kaspr: first choice in 1 of those 67 - Lusha: first choice in 1 of those 67 - SalesIntel: first choice in 1 of those 67 **Mid-market**: 42 of 72 answers did not name ZoomInfo (ZoomInfo is #2 of 13 at 17%). - Apollo.io: first choice in 22 of those 42 - UpLead: first choice in 3 of those 42 - Amplemarket: first choice in 2 of those 42 - Clay: first choice in 1 of those 42 - Cognism: first choice in 1 of those 42 **Enterprise**: 27 of 72 answers did not name ZoomInfo (ZoomInfo is #1 of 11 at 67%). - Cognism: first choice in 4 of those 27 - Salesmotion: first choice in 2 of those 27 - Amplemarket: first choice in 1 of those 27 - Lusha: first choice in 1 of those 27 ## B2B intent data providers **Small business**: 70 of 72 answers did not name ZoomInfo (ZoomInfo is #13 of 14 at 0%). - Apollo.io: first choice in 41 of those 70 - Dealfront: first choice in 14 of those 70 - Bombora: first choice in 3 of those 70 - G2 Buyer Intent: first choice in 3 of those 70 - RB2B: first choice in 3 of those 70 - Saleshandy: first choice in 3 of those 70 - Lead Onion: first choice in 2 of those 70 - Lusha: first choice in 2 of those 70 **Mid-market**: 55 of 72 answers did not name ZoomInfo (ZoomInfo is #5 of 14 at 4%). - Apollo.io: first choice in 13 of those 55 - Bombora: first choice in 11 of those 55 - G2 Buyer Intent: first choice in 4 of those 55 - Intentsify: first choice in 2 of those 55 - 24/7 Intent: first choice in 1 of those 55 - HubSpot Breeze Intelligence: first choice in 1 of those 55 - Lusha: first choice in 1 of those 55 - MarketBetter: first choice in 1 of those 55 **Enterprise**: 47 of 72 answers did not name ZoomInfo (ZoomInfo is #4 of 9 at 2%). - 6sense: first choice in 13 of those 47 - Bombora: first choice in 12 of those 47 - Demandbase: first choice in 9 of those 47 - Abmatic AI: first choice in 1 of those 47 - Apollo.io: first choice in 1 of those 47 - Cognism: first choice in 1 of those 47 - SalesIntel: first choice in 1 of those 47 - TechTarget Priority Engine: first choice in 1 of those 47 ## Data enrichment **Small business**: 71 of 72 answers did not name ZoomInfo (ZoomInfo is #10 of 10 at 0%). - Apollo.io: first choice in 44 of those 71 - Snov.io: first choice in 7 of those 71 - Amplemarket: first choice in 3 of those 71 - Clay: first choice in 2 of those 71 - Lusha: first choice in 2 of those 71 - UpLead: first choice in 2 of those 71 - Hunter: first choice in 1 of those 71 - Lead411: first choice in 1 of those 71 **Mid-market**: 53 of 72 answers did not name ZoomInfo (ZoomInfo is #7 of 10 at 2%). - Apollo.io: first choice in 25 of those 53 - Amplemarket: first choice in 4 of those 53 - Clay: first choice in 4 of those 53 - Cognism: first choice in 3 of those 53 - Cleanlist: first choice in 1 of those 53 - Snov.io: first choice in 1 of those 53 - UpLead: first choice in 1 of those 53 **Enterprise**: 33 of 72 answers did not name ZoomInfo (ZoomInfo is #1 of 9 at 46%). - Amplemarket: first choice in 7 of those 33 - Apollo.io: first choice in 3 of those 33 - Cognism: first choice in 3 of those 33 - Clay: first choice in 2 of those 33 - FullEnrich: first choice in 2 of those 33 - Cleanlist: first choice in 1 of those 33 - People Data Labs: first choice in 1 of those 33 - UpLead: first choice in 1 of those 33 ## Account-based marketing platforms **Small business**: 69 of 72 answers did not name ZoomInfo (ZoomInfo is #9 of 13 at 0%). - AdRoll ABM: first choice in 21 of those 69 - HubSpot ABM: first choice in 21 of those 69 - Apollo.io: first choice in 10 of those 69 - ZenABM: first choice in 9 of those 69 - HubSpot Marketing Hub: first choice in 5 of those 69 - Abmatic AI: first choice in 2 of those 69 - Propensity: first choice in 2 of those 69 - Factors.ai: first choice in 1 of those 69 **Mid-market**: 68 of 72 answers did not name ZoomInfo (ZoomInfo is #9 of 11 at 2%). - AdRoll ABM: first choice in 29 of those 68 - 6sense: first choice in 10 of those 68 - Demandbase: first choice in 10 of those 68 - Terminus: first choice in 4 of those 68 - HubSpot ABM: first choice in 3 of those 68 - HubSpot Marketing Hub: first choice in 3 of those 68 - ZenABM: first choice in 3 of those 68 - Apollo.io: first choice in 2 of those 68 **Enterprise**: 66 of 72 answers did not name ZoomInfo (ZoomInfo is #4 of 8 at 2%). - Demandbase: first choice in 35 of those 66 - 6sense: first choice in 25 of those 66 - Abmatic AI: first choice in 5 of those 66 - Lusha: first choice in 2 of those 66 - Salesforce Marketing Cloud Account Engagement: first choice in 2 of those 66 - Terminus: first choice in 2 of those 66 - HubSpot Marketing Hub: first choice in 1 of those 66 ## CRM data quality and deduplication **Small business**: 70 of 72 answers did not name ZoomInfo (ZoomInfo is #13 of 14 at 0%). - Insycle: first choice in 24 of those 70 - Cleanlist: first choice in 17 of those 70 - Dedupely: first choice in 8 of those 70 - Koalify: first choice in 6 of those 70 - Apollo.io: first choice in 3 of those 70 - Clearout: first choice in 1 of those 70 - Cognism: first choice in 1 of those 70 - DataGroomr: first choice in 1 of those 70 **Mid-market**: 67 of 72 answers did not name ZoomInfo (ZoomInfo is #16 of 17 at 0%). - Insycle: first choice in 20 of those 67 - Cleanlist: first choice in 10 of those 67 - DemandTools: first choice in 6 of those 67 - ZoomInfo Operations: first choice in 5 of those 67 - Cloudingo: first choice in 4 of those 67 - Dedupely: first choice in 3 of those 67 - Duplicate Check: first choice in 3 of those 67 - Koalify: first choice in 2 of those 67 **Enterprise**: 65 of 72 answers did not name ZoomInfo (ZoomInfo is #10 of 11 at 2%). - DemandTools: first choice in 16 of those 65 - ZoomInfo Operations: first choice in 8 of those 65 - Informatica Cloud Data Quality: first choice in 5 of those 65 - Cloudingo: first choice in 4 of those 65 - Informatica: first choice in 4 of those 65 - Insycle: first choice in 4 of those 65 - Cleanlist: first choice in 3 of those 65 - Informatica Data Quality: first choice in 3 of those 65 ## Sales engagement platforms **Small business**: 71 of 72 answers did not name ZoomInfo. - Apollo.io: first choice in 36 of those 71 - HubSpot Sales Hub: first choice in 9 of those 71 - Klenty: first choice in 8 of those 71 - Mailshake: first choice in 5 of those 71 - Unify: first choice in 5 of those 71 - Reply.io: first choice in 4 of those 71 - Lemlist: first choice in 2 of those 71 - Mixmax: first choice in 2 of those 71 **Mid-market**: 69 of 72 answers did not name ZoomInfo (ZoomInfo is #10 of 10 at 0%). - Salesloft: first choice in 20 of those 69 - Apollo.io: first choice in 16 of those 69 - Outreach: first choice in 13 of those 69 - HubSpot Sales Hub: first choice in 4 of those 69 - Klenty: first choice in 4 of those 69 - Instantly: first choice in 2 of those 69 - Reply.io: first choice in 2 of those 69 - Amplemarket: first choice in 1 of those 69 **Enterprise**: 69 of 72 answers did not name ZoomInfo. - Outreach: first choice in 33 of those 69 - Salesloft: first choice in 24 of those 69 - Salesforce Sales Engagement: first choice in 5 of those 69 - HubSpot Sales Hub: first choice in 4 of those 69 - Apollo.io: first choice in 3 of those 69 - Dynamics 365 Sales Accelerator: first choice in 1 of those 69 - Salesforce Sales Cloud: first choice in 1 of those 69 - Salesforce Sales Cloud + Sales Engagement: first choice in 1 of those 69 ## Identity resolution **Small business**: 72 of 72 answers did not name ZoomInfo. - CustomerLabs 1PD Ops: first choice in 10 of those 72 - Segment: first choice in 10 of those 72 - FullContact: first choice in 6 of those 72 - Leadpipe: first choice in 5 of those 72 - Prospeo: first choice in 5 of those 72 - RB2B: first choice in 5 of those 72 - RudderStack: first choice in 4 of those 72 - CustomerLabs: first choice in 3 of those 72 **Mid-market**: 66 of 72 answers did not name ZoomInfo (ZoomInfo is #12 of 18 at 0%). - LiveRamp: first choice in 14 of those 66 - Hightouch: first choice in 6 of those 66 - Segment: first choice in 5 of those 66 - Tealium: first choice in 4 of those 66 - CustomerLabs 1PD Ops: first choice in 3 of those 66 - Leadpipe: first choice in 3 of those 66 - RudderStack: first choice in 3 of those 66 - Amperity: first choice in 2 of those 66 **Enterprise**: 65 of 72 answers did not name ZoomInfo. - LiveRamp: first choice in 20 of those 65 - Salesforce Data Cloud: first choice in 6 of those 65 - Amperity: first choice in 3 of those 65 - Hightouch: first choice in 3 of those 65 - LiveRamp Identity Resolution: first choice in 3 of those 65 - Acxiom: first choice in 2 of those 65 - Okta Identity Governance: first choice in 2 of those 65 - Tealium: first choice in 2 of those 65 Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.