# Zoho CRM alternatives: what AI models name instead, September 2026

GTM AI Recommendation Index, September 2026 Edition. 313 of the 432 answers in the 2 categories where Zoho CRM holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://gtm-ai-index.com/vendors/zoho-crm/alternatives/

## Named instead, most often (every category and segment added)

- LeanData: 63
- Salesforce Sales Cloud: 36
- LeadAngel: 22
- HubSpot Sales Hub: 21
- Kubaru: 14
- Chili Piper: 12

## CRM

**Small business**: 32 of 72 answers did not name Zoho CRM (Zoho CRM is #3 of 10 at 11%).

- Pipedrive: first choice in 5 of those 32
- HubSpot CRM: first choice in 3 of those 32
- Bigin by Zoho: first choice in 2 of those 32
- Less Annoying CRM: first choice in 2 of those 32
- Salesflare: first choice in 2 of those 32

**Mid-market**: 35 of 72 answers did not name Zoho CRM (Zoho CRM is #3 of 11 at 10%).

- HubSpot CRM: first choice in 5 of those 35
- Salesforce Sales Cloud: first choice in 4 of those 35
- HubSpot Sales Hub: first choice in 3 of those 35
- Coevera: first choice in 2 of those 35
- Less Annoying CRM: first choice in 2 of those 35
- Close: first choice in 1 of those 35
- Pipedrive: first choice in 1 of those 35
- Salesflare: first choice in 1 of those 35

**Enterprise**: 64 of 72 answers did not name Zoho CRM (Zoho CRM is #5 of 10 at 5%).

- Salesforce Sales Cloud: first choice in 32 of those 64
- Microsoft Dynamics 365 Sales: first choice in 9 of those 64
- HubSpot Sales Hub: first choice in 2 of those 64
- Conduyt: first choice in 1 of those 64
- Creatio: first choice in 1 of those 64
- GoHighLevel: first choice in 1 of those 64
- Microsoft Dynamics 365 Customer Engagement: first choice in 1 of those 64
- Salesforce Sales Cloud Enterprise/Unlimited: first choice in 1 of those 64

## Lead routing and management

**Small business**: 47 of 72 answers did not name Zoho CRM (Zoho CRM is #3 of 14 at 11%).

- HubSpot Sales Hub: first choice in 13 of those 47
- RevenueHero: first choice in 7 of those 47
- Pipedrive: first choice in 5 of those 47
- Kubaru: first choice in 4 of those 47
- HubSpot CRM: first choice in 3 of those 47
- LeadAngel: first choice in 2 of those 47
- PowerRouter: first choice in 2 of those 47
- Routera: first choice in 2 of those 47

**Mid-market**: 63 of 72 answers did not name Zoho CRM (Zoho CRM is #5 of 14 at 5%).

- LeanData: first choice in 20 of those 63
- LeadAngel: first choice in 18 of those 63
- Chili Piper: first choice in 8 of those 63
- Distribution Engine: first choice in 3 of those 63
- HubSpot Sales Hub: first choice in 3 of those 63
- Traction Complete: first choice in 2 of those 63
- BIGContacts: first choice in 1 of those 63
- Cal.com: first choice in 1 of those 63

**Enterprise**: 72 of 72 answers did not name Zoho CRM.

- LeanData: first choice in 43 of those 72
- Kubaru: first choice in 10 of those 72
- Chili Piper: first choice in 4 of those 72
- LeadAngel: first choice in 2 of those 72
- Salesforce Lead Assignment Rules: first choice in 2 of those 72
- Traction Complete: first choice in 2 of those 72
- Default: first choice in 1 of those 72
- HubSpot Breeze Intelligence: first choice in 1 of those 72

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.