# Zoho Analytics alternatives: what AI models name instead, September 2026

GTM AI Recommendation Index, September 2026 Edition. 164 of the 216 answers in the 1 category where Zoho Analytics holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://gtm-ai-index.com/vendors/zoho-analytics/alternatives/

## Named instead, most often (every category and segment added)

- Microsoft Power BI: 88
- Tableau: 18
- Looker Studio: 15
- Metabase: 6
- Sigma: 2
- Looker: 1

## Dashboards and data visualization

**Small business**: 33 of 72 answers did not name Zoho Analytics (Zoho Analytics is #3 of 8 at 27%).

- Microsoft Power BI: first choice in 15 of those 33
- Looker Studio: first choice in 11 of those 33
- Metabase: first choice in 3 of those 33
- Tableau: first choice in 1 of those 33

**Mid-market**: 60 of 72 answers did not name Zoho Analytics (Zoho Analytics is #6 of 13 at 2%).

- Microsoft Power BI: first choice in 31 of those 60
- Looker Studio: first choice in 4 of those 60
- Tableau: first choice in 4 of those 60
- Metabase: first choice in 3 of those 60
- Qlik: first choice in 1 of those 60
- Qlik Sense: first choice in 1 of those 60
- ThoughtSpot: first choice in 1 of those 60

**Enterprise**: 71 of 72 answers did not name Zoho Analytics.

- Microsoft Power BI: first choice in 42 of those 71
- Tableau: first choice in 13 of those 71
- Sigma: first choice in 2 of those 71
- Looker: first choice in 1 of those 71
- Microsoft: first choice in 1 of those 71
- Microsoft Power BI + Fabric Capacity: first choice in 1 of those 71
- Microsoft Power BI with Microsoft Fabric: first choice in 1 of those 71
- Omni Analytics: first choice in 1 of those 71

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.