# Zendesk Guide alternatives: what AI models name instead, September 2026

GTM AI Recommendation Index, September 2026 Edition. 196 of the 216 answers in the 1 category where Zendesk Guide holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://gtm-ai-index.com/vendors/zendesk-guide/alternatives/

## Named instead, most often (every category and segment added)

- Notion: 35
- Zendesk: 14
- Confluence: 11
- Freshdesk: 11
- Helpjuice: 11
- Slite: 10

## Knowledge base and self-service

**Small business**: 71 of 72 answers did not name Zendesk Guide (Zendesk Guide is #15 of 16 at 0%).

- Notion: first choice in 26 of those 71
- Slite: first choice in 10 of those 71
- Freshdesk: first choice in 5 of those 71
- Help Scout: first choice in 4 of those 71
- Slab: first choice in 3 of those 71
- Zoho Desk: first choice in 3 of those 71
- Confluence: first choice in 2 of those 71
- Document360: first choice in 2 of those 71

**Mid-market**: 63 of 72 answers did not name Zendesk Guide (Zendesk Guide is #13 of 16 at 0%).

- Notion: first choice in 9 of those 63
- Freshdesk: first choice in 6 of those 63
- Document360: first choice in 5 of those 63
- Plain: first choice in 4 of those 63
- BookStack: first choice in 3 of those 63
- Confluence: first choice in 3 of those 63
- Helpjuice: first choice in 3 of those 63
- Zendesk: first choice in 3 of those 63

**Enterprise**: 62 of 72 answers did not name Zendesk Guide (Zendesk Guide is #5 of 11 at 5%).

- Zendesk: first choice in 11 of those 62
- Helpjuice: first choice in 8 of those 62
- Confluence: first choice in 6 of those 62
- Plain: first choice in 2 of those 62
- Atlassian Confluence: first choice in 1 of those 62
- Bloomfire: first choice in 1 of those 62
- Document360: first choice in 1 of those 62
- Glean: first choice in 1 of those 62

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.