# ZenABM alternatives: what AI models name instead, September 2026

GTM AI Recommendation Index, September 2026 Edition. 177 of the 216 answers in the 1 category where ZenABM holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://gtm-ai-index.com/vendors/zenabm/alternatives/

## Named instead, most often (every category and segment added)

- Demandbase: 50
- 6sense: 38
- AdRoll ABM: 38
- HubSpot ABM: 14
- HubSpot Marketing Hub: 8
- Abmatic AI: 7

## Account-based marketing platforms

**Small business**: 42 of 72 answers did not name ZenABM (ZenABM is #4 of 13 at 13%).

- HubSpot ABM: first choice in 12 of those 42
- AdRoll ABM: first choice in 10 of those 42
- Apollo.io: first choice in 5 of those 42
- HubSpot Marketing Hub: first choice in 4 of those 42
- Abmatic AI: first choice in 2 of those 42
- RB2B: first choice in 2 of those 42
- Warmly: first choice in 2 of those 42
- Common Room: first choice in 1 of those 42

**Mid-market**: 63 of 72 answers did not name ZenABM (ZenABM is #4 of 11 at 5%).

- AdRoll ABM: first choice in 28 of those 63
- 6sense: first choice in 9 of those 63
- Demandbase: first choice in 9 of those 63
- Terminus: first choice in 4 of those 63
- HubSpot Marketing Hub: first choice in 3 of those 63
- HubSpot ABM: first choice in 2 of those 63
- 6pack: first choice in 1 of those 63
- 6sense Revenue AI: first choice in 1 of those 63

**Enterprise**: 72 of 72 answers did not name ZenABM.

- Demandbase: first choice in 41 of those 72
- 6sense: first choice in 29 of those 72
- Abmatic AI: first choice in 5 of those 72
- Lusha: first choice in 2 of those 72
- Salesforce Marketing Cloud Account Engagement: first choice in 2 of those 72
- Terminus: first choice in 2 of those 72
- HubSpot Marketing Hub: first choice in 1 of those 72
- ZoomInfo: first choice in 1 of those 72

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.