# Zapier: how AI models rank it, October 2026

GTM AI Recommendation Index, October 2026 Edition. Named in 82 judge labels across 13 categories by 14 of 14 models. Page: https://gtm-ai-index.com/vendors/zapier/

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| Workflow automation and iPaaS | 5% | 6 | 35% | 66 |
| AI marketing agents | 0% | 47 | 0% | 3 |
| Data warehouse and reverse ETL for marketing | 0% | 81 | 100% | 2 |
| Lead routing and management | 0% | 28 | 0% | 2 |
| Creative automation platforms | 0% | 65 | 0% | 1 |
| CRM data quality and deduplication | 0% | 95 | 100% | 1 |
| Customer success platforms | 0% | 37 | 0% | 1 |
| Data management platforms | 0% | 134 | 0% | 1 |
| Ecommerce marketing | 0% | 83 | 0% | 1 |
| Marketing automation and campaign management | 0% | 41 | 0% | 1 |
| Retail, proximity and IoT marketing | 0% | 105 | 0% | 1 |
| Search and social advertising platforms | 0% | 87 | 0% | 1 |
| SMS and WhatsApp marketing platforms | 0% | 88 | 0% | 1 |

## What the models said for it

- "Zapier - Offers a wide range of integrations (7,000+ apps) and a user-friendly interface. It has a free plan available" (Llama 4 Maverick, Automation & iPaaS)
- "Zapier: The market leader. Known for having the most integrations (5,000+) and being the easiest to set up." (Qwen 3.7 Flash, Automation & iPaaS)
- "Zapier wins for non-technical teams (zero learning curve)... Zapier/Make for general SaaS automation" (Grok 4.1 Fast, Automation & iPaaS)
- "Startups/SMBs with simple needs → Zapier; Largest app ecosystem, easiest to use" (Kimi K2, Automation & iPaaS)

## And against it

- "lacks the governance, error-handling, and scalability needed for core B2B operations... Use for ad-hoc automations, not your backbone." (DeepSeek V4 Flash, Automation & iPaaS)
- "Why avoid: Poor for analytics due to limited data extraction capabilities" (GLM 4.7 FlashX, Warehouse & ETL)
- ""iPaaS" Tools Used as Reverse ETL (e.g., Zapier, Make, Workato, MuleSoft)" (Gemini 3.5 Flash, Warehouse & ETL)
- "Zapier remains SOC 2 Type II / SOC 3 certified and is fastest for simple low-volume workflows, but be cautious for regulated data, high-volume or credential-sensitive flows." (Muse Glimmer 30B, Automation & iPaaS)

## Movement since September 2026

Floor: 11 points of share, measured on the calibration repeat. A larger change is movement; a smaller one is noise.

- Workflow automation and iPaaS: 0% to 5%, +6. Inside the floor by 5 points · rank 74 → 6 of 67.
- AI marketing agents: 0% to 0%, ±0. New · not ranked in September 2026 · rank 47 of 157.
- Data warehouse and reverse ETL for marketing: 0% to 0%, ±0. New · not ranked in September 2026 · rank 81 of 83.
- Lead routing and management: 0% to 0%, ±0. Inside the floor by 11 points · rank 53 → 28 of 111.
- Creative automation platforms: 0% to 0%, ±0. New · not ranked in September 2026 · rank 65 of 109.
- CRM data quality and deduplication: 0% to 0%, ±0. New · not ranked in September 2026 · rank 95 of 99.
- Customer success platforms: 0% to 0%, ±0. Inside the floor by 11 points · rank 55 → 37 of 49.
- Data management platforms: 0% to 0%, ±0. Inside the floor by 11 points · rank 124 → 134 of 159.
- Ecommerce marketing: 0% to 0%, ±0. New · not ranked in September 2026 · rank 83 of 115.
- Marketing automation and campaign management: 0% to 0%, ±0. New · not ranked in September 2026 · rank 41 of 59.
- Retail, proximity and IoT marketing: 0% to 0%, ±0. New · not ranked in September 2026 · rank 105 of 130.
- Search and social advertising platforms: 0% to 0%, ±0. Inside the floor by 11 points · rank 103 → 87 of 113.
- SMS and WhatsApp marketing platforms: 0% to 0%, ±0. New · not ranked in September 2026 · rank 88 of 111.

## The company

Zapier; http://zapier.com; United States; founded 2012. From Wikidata, fetched 2026-09-14.

## In its own words

What Zapier's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: Build and scale AI workflows and agents across 9,000+ apps with Zapier—the most connected AI orchestration platform. (https://zapier.com/)
- For: businesses (https://zapier.com/)
- Price stated: Free forever $0/month; Professional Starting from $19.99/month; Team Starting from $69/month; Enterprise Contact for pricing (https://zapier.com/pricing)
- Starting price: 0 (https://zapier.com/pricing)
- Free plan or trial: Start free with email (https://zapier.com/)
- Integrations claimed: 9000 (https://zapier.com/)
- Certifications: SOC 2 Type II, SOC 3, GDPR, CCPA
- Customers named: Mercari US, Okta, Palo Alto Networks, Crunchbase, Asana, Dropbox, Grammarly, Lyft

## What it publishes

Every page zapier.com exposes, read 2026-09-29: 39944 addresses. By kind, pages and the last 90 days:

- blog: 3795 pages, 0 in the last 90 days, latest undated
- case study: 57 pages, 0 in the last 90 days, latest undated
- webinar or virtual event: 287 pages, 0 in the last 90 days, latest undated
- conference or event: 23 pages, 0 in the last 90 days, latest undated
- report or ebook: 941 pages, 0 in the last 90 days, latest 2020-06-11
- comparison: 274 pages, 0 in the last 90 days, latest undated
- template or tool: 118 pages, 0 in the last 90 days, latest undated
- glossary or explainer: 67 pages, 0 in the last 90 days, latest undated
- podcast or video: 21 pages, 0 in the last 90 days, latest undated
- news or press: 105 pages, 0 in the last 90 days, latest undated
- Recent: 2020-06-11 report or ebook: Facebook lead ads https://zapier.com/apps/timekit/integrations/facebook-lead-ads
- Recent: 2020-06-11 report or ebook: Facebook lead ads https://zapier.com/apps/skedda/integrations/facebook-lead-ads
- Recent: 2020-06-11 report or ebook: Facebook lead ads https://zapier.com/apps/optinmonster/integrations/facebook-lead-ads
- Recent: 2020-06-11 report or ebook: Facebook lead ads https://zapier.com/apps/upcity/integrations/facebook-lead-ads
- Recent: 2020-06-11 report or ebook: Facebook lead ads https://zapier.com/apps/ruler-analytics/integrations/facebook-lead-ads
- Recent: 2020-06-11 report or ebook: Facebook lead ads https://zapier.com/apps/olark/integrations/facebook-lead-ads

## Record

- Method: https://gtm-ai-index.com/methodology/
- Raw judge labels and full responses: https://gtm-ai-index.com/data/
- License: CC BY 4.0. Cite as GTM AI Recommendation Index, October 2026 Edition, gtm-ai-index.com.