# YouTube alternatives: what AI models name instead, September 2026

GTM AI Recommendation Index, September 2026 Edition. 174 of the 216 answers in the 1 category where YouTube holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://gtm-ai-index.com/vendors/youtube/alternatives/

## Named instead, most often (every category and segment added)

- Wistia: 99
- Vidyard: 21
- Brightcove: 16
- Gumlet: 14
- Vimeo: 13
- Kaltura: 4

## Video marketing and hosting

**Small business**: 51 of 72 answers did not name YouTube (YouTube is #2 of 9 at 16%).

- Wistia: first choice in 38 of those 51
- Vimeo: first choice in 4 of those 51
- Gumlet: first choice in 2 of those 51
- Dacast: first choice in 1 of those 51
- SproutVideo: first choice in 1 of those 51

**Mid-market**: 51 of 72 answers did not name YouTube (YouTube is #3 of 8 at 15%).

- Wistia: first choice in 35 of those 51
- Vidyard: first choice in 9 of those 51
- Gumlet: first choice in 4 of those 51
- Vimeo: first choice in 2 of those 51
- Spotlightr: first choice in 1 of those 51

**Enterprise**: 72 of 72 answers did not name YouTube (YouTube is #7 of 7 at 0%).

- Wistia: first choice in 26 of those 72
- Brightcove: first choice in 16 of those 72
- Vidyard: first choice in 12 of those 72
- Gumlet: first choice in 8 of those 72
- Vimeo: first choice in 7 of those 72
- Kaltura: first choice in 4 of those 72
- Vbrick: first choice in 2 of those 72
- Bunny Stream: first choice in 1 of those 72

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.