# YouGov Profiles alternatives: what AI models name instead, October 2026

GTM AI Recommendation Index, October 2026 Edition. 236 of the 252 answers in the 1 category where YouGov Profiles holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://gtm-ai-index.com/vendors/yougov-profiles/alternatives/

## Named instead, most often (every category and segment added)

- GWI: 33
- SparkToro: 30
- Qualtrics: 11
- Google Analytics 4: 10
- Awario: 9
- 6sense: 7

## Audience and consumer insights platforms

**Small business**: 82 of 84 answers did not name YouGov Profiles.

- SparkToro: first choice in 20 of those 82
- GWI: first choice in 11 of those 82
- Delve AI: first choice in 6 of those 82
- Google Analytics 4: first choice in 6 of those 82
- SurveyMonkey: first choice in 6 of those 82
- Awario: first choice in 5 of those 82
- Apollo.io: first choice in 4 of those 82
- Audiense: first choice in 3 of those 82

**Mid-market**: 77 of 84 answers did not name YouGov Profiles (YouGov Profiles is #7 of 11 at 0%).

- SparkToro: first choice in 10 of those 77
- GWI: first choice in 7 of those 77
- Wynter: first choice in 6 of those 77
- ZoomInfo: first choice in 5 of those 77
- Awario: first choice in 4 of those 77
- Google Analytics 4: first choice in 4 of those 77
- 6sense: first choice in 2 of those 77
- Apollo.io: first choice in 2 of those 77

**Enterprise**: 77 of 84 answers did not name YouGov Profiles (YouGov Profiles is #10 of 14 at 0%).

- GWI: first choice in 15 of those 77
- Qualtrics: first choice in 11 of those 77
- 6sense: first choice in 5 of those 77
- Demandbase: first choice in 5 of those 77
- Adobe Real-Time CDP: first choice in 4 of those 77
- Audiense: first choice in 3 of those 77
- Talkwalker: first choice in 2 of those 77
- ZoomInfo: first choice in 2 of those 77

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.