# Yahoo DSP: how AI models rank it, September 2026

GTM AI Recommendation Index, September 2026 Edition. Named in 3 judge labels across 2 categories by 3 of 12 models. Page: https://gtm-ai-index.com/vendors/yahoo-dsp/

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| Programmatic and display advertising | 0% | 70 | 50% | 2 |
| Native and content advertising | 0% | 37 | 0% | 1 |

## What the models said for it

- "Consider Yahoo DSP if targeting US audience" (GLM 4.7 FlashX, Native ads)

## And against it

- "Usually not as deep or sophisticated as the top enterprise-first platforms" (GPT-5.4 mini, Programmatic)

## The company

Yahoo; https://www.yahoo.com/; Sunnyvale, United States; founded 1994. From Wikidata, fetched 2026-09-14.

## Record

- Method: https://gtm-ai-index.com/methodology/
- Raw judge labels and full responses: https://gtm-ai-index.com/data/
- License: CC BY 4.0. Cite as GTM AI Recommendation Index, September 2026 Edition, gtm-ai-index.com.