# X: how AI models rank it, September 2026

GTM AI Recommendation Index, September 2026 Edition. Named in 7 judge labels across 5 categories by 5 of 12 models. Page: https://gtm-ai-index.com/vendors/x/

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| Content marketing platforms | 0% | 155 | 100% | 2 |
| Video advertising | 0% | 100 | 50% | 2 |
| Identity resolution | 0% | 142 | 100% | 1 |
| Programmatic and display advertising | 0% | 85 | 100% | 1 |
| Video marketing and hosting | 0% | 39 | 100% | 1 |

## And against it

- "Google, Facebook, X and similar massive platforms - Why avoid" (GLM 4.7 FlashX, Identity)
- "avoid heavy reliance for paid amplification" (Grok 4.1 Fast, Content marketing)
- "X (formerly Twitter) is a notable recent example... this created a new loophole where X inventory could appear in automated campaigns" (Kimi K2, Programmatic)
- "offer discovery but don't provide a direct, portable relationship with your audience" (Claude Haiku 4.5, Content marketing)

## Record

- Method: https://gtm-ai-index.com/methodology/
- Raw judge labels and full responses: https://gtm-ai-index.com/data/
- License: CC BY 4.0. Cite as GTM AI Recommendation Index, September 2026 Edition, gtm-ai-index.com.