# Wix: how AI models rank it, October 2026

GTM AI Recommendation Index, October 2026 Edition. Named in 71 judge labels across 7 categories by 14 of 14 models. Page: https://gtm-ai-index.com/vendors/wix/

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| Ecommerce marketing | 2% | 12 | 25% | 8 |
| Landing pages and interactive content | 2% | 22 | 40% | 15 |
| Content management systems for marketing sites | 0% | 10 | 30% | 27 |
| Ecommerce platforms | 0% | 14 | 29% | 17 |
| Email marketing platforms | 0% | 63 | 100% | 2 |
| Content marketing platforms | 0% | 105 | 0% | 1 |
| Web analytics | 0% | 82 | 100% | 1 |

## What the models said for it

- "Start with Square Online or Wix - both offer free/low-cost entry with built-in marketing tools" (MiniMax M2.5, Ecommerce marketing)
- "or Wix if you want a free-to-start option with more general website/marketing features" (GPT-5.4 mini, Landing pages)
- "Known for its built-in marketing and sales tools, Wix is a good choice for small businesses looking for an all-in-one solution" (Mistral Small, Ecommerce marketing)
- "Wix has pricing plans to suit any budget, with a free plan allowing startups to create a basic website without costs" (Claude Haiku 4.5, Marketing CMS)

## And against it

- "Who should avoid: Marketers driving paid traffic (PPC, Facebook Ads) where speed and high conversion rates directly dictate your ad return on investment" (Gemini 3.5 Flash, Landing pages)
- ""Wix and Squarespace are genuinely good for simple sites but lock you in completely — migrating out costs $1,000–$5,000"...be cautious / avoid" (Muse Glimmer 30B, Marketing CMS)
- "avoid using full website builders for that single purpose ... terrible for *landing pages*" (Qwen 3.7 Flash, Landing pages)
- "Why to avoid: Wix is excellent for a "hobby" store, but it hits a "ceiling" quickly." (GLM 4.7 FlashX, Ecommerce)

## Movement since September 2026

Floor: 11 points of share, measured on the calibration repeat. A larger change is movement; a smaller one is noise.

- Content management systems for marketing sites: 2% to 0%, −2. Inside the floor by 9 points · rank 7 → 10 of 55.
- Landing pages and interactive content: 0% to 2%, +2. Inside the floor by 9 points · rank 42 → 22 of 69.
- Ecommerce marketing: 4% to 2%, −2. Inside the floor by 9 points · rank 7 → 12 of 115.
- Ecommerce platforms: 0% to 0%, ±0. Inside the floor by 11 points · rank 11 → 14 of 71.
- Email marketing platforms: 0% to 0%, ±0. New · not ranked in September 2026 · rank 63 of 66.
- Content marketing platforms: 0% to 0%, ±0. New · not ranked in September 2026 · rank 105 of 135.
- Web analytics: 0% to 0%, ±0. New · not ranked in September 2026 · rank 82 of 91.

## The company

Wix.com; https://wix.com/; Tel Aviv, United States; founded 2006; about 5,929 employees (2024); public, WIX on Nasdaq. From Wikidata, fetched 2026-09-14.

## In its own words

What Wix's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: the leading website builder (https://wix.com/)
- For: any business or individual (https://wix.com/)
- Price stated: Start for free. No credit card required. (https://wix.com/)
- Starting price: 0 (https://www.wix.com/plans)
- Free plan or trial: Start for free (https://wix.com/)
- Hosting: worldwide CDN coverage
- Customers named: Kangaroo, Chanelle Anthony Dance, Invade & Interno, Keta Tov, Fork n’ Film, Cherry and Mint, Calvin Pausania, Kevin Zych

## What it publishes

Every page wix.com exposes, read 2026-09-29: 20071 addresses. By kind, pages and the last 90 days:

- blog: 2584 pages, 6 in the last 90 days, latest 2026-09-29
- case study: 2 pages, 1 in the last 90 days, latest 2026-08-18
- webinar or virtual event: 72 pages, 0 in the last 90 days, latest undated
- conference or event: 103 pages, 0 in the last 90 days, latest undated
- report or ebook: 70 pages, 0 in the last 90 days, latest undated
- comparison: 96 pages, 1 in the last 90 days, latest 2026-08-30
- template or tool: 3321 pages, 0 in the last 90 days, latest undated
- glossary or explainer: 409 pages, 1 in the last 90 days, latest 2026-09-28
- podcast or video: 22 pages, 0 in the last 90 days, latest 2026-05-18
- news or press: 32 pages, 5 in the last 90 days, latest 2026-09-15
- Recent: 2026-09-29 blog: Author https://www.wix.com/blog/profile/allison-ko/author
- Recent: 2026-09-28 blog: How to start a blog https://www.wix.com/blog/how-to-start-a-blog
- Recent: 2026-09-28 glossary or explainer: What is a domain https://www.wix.com/blog/what-is-a-domain
- Recent: 2026-09-28 blog: How to register a domain name https://www.wix.com/blog/how-to-register-a-domain-name
- Recent: 2026-09-15 news or press: Wix releases latest esg report 1 https://www.wix.com/press-room/home/post/wix-releases-latest-esg-report-1
- Recent: 2026-09-09 news or press: Base44 integrates native google ads campaign management for app builders https://www.wix.com/press-room/home/post/base44-integrates-native-google-ads-campaign-management-for-app-builders

## Record

- Method: https://gtm-ai-index.com/methodology/
- Raw judge labels and full responses: https://gtm-ai-index.com/data/
- License: CC BY 4.0. Cite as GTM AI Recommendation Index, October 2026 Edition, gtm-ai-index.com.