# Wix alternatives: what AI models name instead, September 2026

GTM AI Recommendation Index, September 2026 Edition. 387 of the 432 answers in the 2 categories where Wix holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://gtm-ai-index.com/vendors/wix/alternatives/

## Named instead, most often (every category and segment added)

- Shopify: 62
- Webflow: 43
- WordPress: 38
- BigCommerce: 30
- Contentful: 24
- HubSpot Content Hub: 21

## Content management systems for marketing sites

**Small business**: 57 of 72 answers did not name Wix (Wix is #4 of 11 at 6%).

- Webflow: first choice in 29 of those 57
- WordPress: first choice in 18 of those 57
- HubSpot Content Hub: first choice in 5 of those 57
- Framer: first choice in 2 of those 57

**Mid-market**: 59 of 72 answers did not name Wix (Wix is #6 of 13 at 2%).

- Webflow: first choice in 14 of those 59
- WordPress: first choice in 14 of those 59
- HubSpot Content Hub: first choice in 13 of those 59
- Contentful: first choice in 5 of those 59
- Sanity: first choice in 3 of those 59
- Storyblok: first choice in 1 of those 59

**Enterprise**: 72 of 72 answers did not name Wix.

- Contentful: first choice in 19 of those 72
- Adobe Experience Manager: first choice in 9 of those 72
- WordPress: first choice in 6 of those 72
- Sanity: first choice in 4 of those 72
- HubSpot Content Hub: first choice in 3 of those 72
- Sitecore: first choice in 3 of those 72
- Contentstack: first choice in 2 of those 72
- CoreMedia: first choice in 2 of those 72

## Ecommerce platforms

**Small business**: 63 of 72 answers did not name Wix (Wix is #8 of 9 at 0%).

- Shopify: first choice in 28 of those 63
- BigCommerce: first choice in 17 of those 63
- WooCommerce: first choice in 8 of those 63
- Square Online: first choice in 5 of those 63
- Big Cartel: first choice in 2 of those 63
- Wix eCommerce: first choice in 2 of those 63
- Shopify Plus / Shopify with B2B Apps: first choice in 1 of those 63
- Zoho Commerce: first choice in 1 of those 63

**Mid-market**: 64 of 72 answers did not name Wix (Wix is #8 of 11 at 0%).

- Shopify: first choice in 18 of those 64
- BigCommerce B2B Edition: first choice in 12 of those 64
- BigCommerce: first choice in 8 of those 64
- WooCommerce: first choice in 7 of those 64
- Square Online: first choice in 3 of those 64
- BigCommerce B2B: first choice in 1 of those 64
- BigCommerce with B2B Edition: first choice in 1 of those 64
- Ecwid: first choice in 1 of those 64

**Enterprise**: 72 of 72 answers did not name Wix.

- Shopify: first choice in 16 of those 72
- Adobe Commerce: first choice in 13 of those 72
- BigCommerce: first choice in 5 of those 72
- OroCommerce: first choice in 5 of those 72
- SAP Commerce Cloud: first choice in 2 of those 72
- commercetools: first choice in 2 of those 72
- Elastic Path: first choice in 1 of those 72
- Salesforce B2B Commerce: first choice in 1 of those 72

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.