# Wistia alternatives: what AI models name instead, September 2026

GTM AI Recommendation Index, September 2026 Edition. 62 of the 216 answers in the 1 category where Wistia holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://gtm-ai-index.com/vendors/wistia/alternatives/

## Named instead, most often (every category and segment added)

- Gumlet: 8
- Brightcove: 7
- YouTube: 7
- Vimeo: 5
- Kaltura: 2
- Vidyard: 2

## Video marketing and hosting

**Small business**: 14 of 72 answers did not name Wistia (Wistia is #1 of 9 at 56%).

- YouTube: first choice in 4 of those 14
- Vimeo: first choice in 2 of those 14

**Mid-market**: 16 of 72 answers did not name Wistia (Wistia is #1 of 8 at 56%).

- Gumlet: first choice in 3 of those 16
- YouTube: first choice in 3 of those 16
- Spotlightr: first choice in 1 of those 16
- Vimeo: first choice in 1 of those 16

**Enterprise**: 32 of 72 answers did not name Wistia (Wistia is #2 of 7 at 23%).

- Brightcove: first choice in 7 of those 32
- Gumlet: first choice in 5 of those 32
- Kaltura: first choice in 2 of those 32
- Vidyard: first choice in 2 of those 32
- Vimeo: first choice in 2 of those 32
- Bunny Stream: first choice in 1 of those 32
- Panopto: first choice in 1 of those 32
- Vbrick: first choice in 1 of those 32

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.