# Webflow: how AI models rank it, October 2026

GTM AI Recommendation Index, October 2026 Edition. Named in 79 judge labels across 2 categories by 14 of 14 models. Page: https://gtm-ai-index.com/vendors/webflow/

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| Content management systems for marketing sites | 21% | 3 | 7% | 55 |
| Landing pages and interactive content | 0% | 23 | 12% | 24 |

## What the models said for it

- "I'd usually recommend Webflow if the priority is speed, design control, and giving marketers the ability to launch and edit pages without waiting on engineers" (GPT-5.4 mini, Marketing CMS)
- "a modern marketing-focused CMS (HubSpot CMS, Webflow, Ghost, or composable headless + frontend) delivers better agility and lower TCO" (Qwen 3.7 Flash, Marketing CMS)
- "Webflow offers the strongest balance of premium visual design, ease-of-use for marketers, and clean, fast-loading performance" (Gemini 3.5 Flash, Marketing CMS)
- "Webflow if you're starting fresh and want the best balance of design quality, marketer control, and reasonable cost" (Kimi K2, Marketing CMS)

## And against it

- "if you need more design control and can justify the higher CMS plan cost; its current Premium plan is $25/month billed yearly" (GPT-6 Luna, Marketing CMS)
- "Webflow on lower tiers can miss CMS availability and advanced permissioning; several access controls are Enterprise-only." (GPT-5.4 mini, Marketing CMS)
- "its code export omits CMS functionality and content; forms and search also won't work as they do on Webflow hosting" (GPT-6 Luna, Marketing CMS)
- "They do not, however, offer the easy out-of-the-box A/B testing or ad personalization features of Unbounce." (Gemini 3.5 Flash, Landing pages)

## Movement since September 2026

Floor: 11 points of share, measured on the calibration repeat. A larger change is movement; a smaller one is noise.

- Content management systems for marketing sites: 22% to 21%, −5. Inside the floor by 6 points · rank 2 → 3 of 55.
- Landing pages and interactive content: 0% to 0%, ±0. Inside the floor by 11 points · rank 14 → 23 of 69.

## The company

Webflow; https://webflow.com; San Francisco, United States; founded 2013. From Wikidata, fetched 2026-09-14.

## In its own words

What Webflow's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: the agentic web platform for modern businesses (https://webflow.com/)
- For: Marketing teams, designers, developers, agencies, and enterprises building professional websites (https://webflow.com/)
- Price stated: Starter Free; Basic $15/mo billed yearly; Premium $25/mo billed yearly; Team $2,500/mo; Enterprise Custom; Standard $29/mo billed yearly; Plus $74/mo billed yearly; Advanced $212/mo billed yearly; Starter Workspace Free; Core $19/mo billed yearly; Growth $49/mo billed yearly; Freelancer $16/mo billed yearly; Agency $35/mo billed yearly (https://webflow.com/pricing)
- Starting price: Free (https://webflow.com/pricing)
- Free plan or trial: Create a free Webflow account and start building your website. (https://webflow.com/)
- Certifications: SOC 2 Type II, CCPA, GDPR, Webflow Practitioner, ISO 27001 compliant, SOC 1 Type 2, SOC 2 Type 2, ISO/IEC 27001:2022
- Customers named: ABM, Amazon, Arkose Labs, BBDO, Clay, Civilization, Copy.ai, Docusign

## What it publishes

Every page webflow.com exposes, read 2026-09-29: 125330 addresses. By kind, pages and the last 90 days:

- blog: 1580 pages, 0 in the last 90 days, latest undated
- case study: 87 pages, 0 in the last 90 days, latest undated
- webinar or virtual event: 92 pages, 0 in the last 90 days, latest undated
- conference or event: 229 pages, 0 in the last 90 days, latest undated
- report or ebook: 89 pages, 0 in the last 90 days, latest undated
- comparison: 91 pages, 0 in the last 90 days, latest undated
- template or tool: 2864 pages, 0 in the last 90 days, latest undated
- glossary or explainer: 51 pages, 0 in the last 90 days, latest undated
- podcast or video: 52 pages, 0 in the last 90 days, latest undated
- news or press: 73 pages, 0 in the last 90 days, latest undated

## Record

- Method: https://gtm-ai-index.com/methodology/
- Raw judge labels and full responses: https://gtm-ai-index.com/data/
- License: CC BY 4.0. Cite as GTM AI Recommendation Index, October 2026 Edition, gtm-ai-index.com.