# Walmart Connect alternatives: what AI models name instead, October 2026

GTM AI Recommendation Index, October 2026 Edition. 149 of the 252 answers in the 1 category where Walmart Connect holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://gtm-ai-index.com/vendors/walmart-connect/alternatives/

## Named instead, most often (every category and segment added)

- Amazon Ads: 15
- Skai: 14
- Amazon: 7
- Pacvue: 7
- Criteo: 3
- Instacart Ads: 3

## Retail media platforms

**Small business**: 40 of 84 answers did not name Walmart Connect (Walmart Connect is #3 of 10 at 10%).

- Amazon Ads: first choice in 6 of those 40
- Instacart Ads: first choice in 3 of those 40
- Amazon: first choice in 2 of those 40
- Amazon Advertising: first choice in 2 of those 40
- Faire: first choice in 2 of those 40
- Google Ads: first choice in 2 of those 40
- LinkedIn Campaign Manager: first choice in 2 of those 40
- Amazon Business Sponsored Products: first choice in 1 of those 40

**Mid-market**: 48 of 84 answers did not name Walmart Connect (Walmart Connect is #2 of 9 at 16%).

- Amazon Ads: first choice in 5 of those 48
- Pacvue: first choice in 3 of those 48
- Skai: first choice in 3 of those 48
- Amazon: first choice in 2 of those 48
- Mirakl Ads: first choice in 2 of those 48
- StackAdapt: first choice in 2 of those 48
- Amazon Business Ads: first choice in 1 of those 48
- Criteo: first choice in 1 of those 48

**Enterprise**: 61 of 84 answers did not name Walmart Connect (Walmart Connect is #3 of 11 at 9%).

- Skai: first choice in 11 of those 61
- Amazon Ads: first choice in 4 of those 61
- Pacvue: first choice in 4 of those 61
- Amazon: first choice in 3 of those 61
- Kevel: first choice in 3 of those 61
- Criteo: first choice in 2 of those 61
- Criteo Commerce Max: first choice in 2 of those 61
- Walmart: first choice in 2 of those 61

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.