# Upwork: how AI models rank it, September 2026

GTM AI Recommendation Index, September 2026 Edition. Named in 2 judge labels across 2 categories by 2 of 12 models. Page: https://gtm-ai-index.com/vendors/upwork/

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| Content marketing platforms | 0% | 152 | 100% | 1 |
| Mobile apps | 0% | 134 | 100% | 1 |

## And against it

- "Freelance platforms (like Fiverr or Upwork) are flooded with sellers offering "10,000 App Installs for $50."" (Qwen 3.7 Flash, Mobile apps)
- "Cheap Freelance Marketplaces (Fiverr, Upwork for Content) Why avoid for content marketing:" (Kimi K2, Content marketing)

## The company

Upwork; https://www.upwork.com/; Palo Alto, United States; founded 2015; about 630 employees (2024); public, UPWK on Nasdaq. From Wikidata, fetched 2026-09-14.

## Record

- Method: https://gtm-ai-index.com/methodology/
- Raw judge labels and full responses: https://gtm-ai-index.com/data/
- License: CC BY 4.0. Cite as GTM AI Recommendation Index, September 2026 Edition, gtm-ai-index.com.