# Trustpilot: how AI models rank it, September 2026

GTM AI Recommendation Index, September 2026 Edition. Named in 34 judge labels across 5 categories by 12 of 12 models. Page: https://gtm-ai-index.com/vendors/trustpilot/

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| Review and reputation management | 0% | 21 | 17% | 23 |
| Customer feedback and surveys | 0% | 98 | 40% | 5 |
| Loyalty, advocacy and referrals | 0% | 50 | 0% | 4 |
| Content marketing platforms | 0% | 150 | 100% | 1 |
| Ecommerce marketing | 0% | 123 | 100% | 1 |

## What the models said for it

- "Using verified review platforms like Trustpilot (with proper moderation)" (Mistral Small, Reviews)
- "Choose Trustpilot if your priority is public trust and a recognizable review profile." (Perplexity Sonar, Reviews)
- "First-party tools: Google Business Profile, Yelp Business, Trustpilot Business" (GLM 4.7 FlashX, Reviews)
- "General mid-market/services: Try Birdeye or Trustpilot (free option)" (Qwen 3.7 Flash, Reviews)

## And against it

- "Scam exploitation: Investment scammers use Trustpilot's review system to create fake 5-star ratings" (Mistral Small, Content marketing)
- "Pay-to-play model — Allegations that positive reviews are suppressed unless you pay" (Kimi K2, Feedback)
- "Trustpilot has strong brand awareness but gives businesses less control over moderation and verification... raises the risk of fake reviews" (Claude Haiku 4.5, Ecommerce marketing)
- "use caution because its review ecosystem is frequently criticized for paid visibility, moderation concerns, and possible manipulation" (Perplexity Sonar, Feedback)

## The company

Trustpilot; https://www.trustpilot.com/; Copenhagen, Denmark; founded 2007. From Wikidata, fetched 2026-09-14.

## Record

- Method: https://gtm-ai-index.com/methodology/
- Raw judge labels and full responses: https://gtm-ai-index.com/data/
- License: CC BY 4.0. Cite as GTM AI Recommendation Index, September 2026 Edition, gtm-ai-index.com.