# Triple Whale: how AI models rank it, October 2026

GTM AI Recommendation Index, October 2026 Edition. Named in 22 judge labels across 2 categories by 11 of 14 models. Page: https://gtm-ai-index.com/vendors/triple-whale/

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| Attribution and marketing mix modeling | 2% | 13 | 29% | 21 |
| Ecommerce marketing | 0% | 79 | 0% | 1 |

## What the models said for it

- "Upgrade to Triple Whale (~$129\u2013219/mo) if you're a DTC brand on Shopify and need better tracking" (Kimi K2, Attribution & MMM)
- "Fast-moving DTC ecommerce profitability | Triple Whale or Northbeam" (DeepSeek V4 Flash, Attribution & MMM)
- "Offers ecommerce analytics and attribution, with Compass combining MTA, MMM, and incrementality testing" (GPT-6 Luna, Attribution & MMM)
- "If you are a Shopify-only DTC brand ($1M-$10M): Use Triple Whale for day-to-day dashboarding." (Gemini 3.5 Flash, Attribution & MMM)

## And against it

- "Avoid E-comm tools (e.g., Triple Whale, Northbeam): DTC-focused, not B2B pipelines" (Grok 4.1 Fast, Attribution & MMM)
- "these are largely optimized for E-commerce/DTC flows... you may find them overkill and poorly suited for multi-step B2B pipelines" (Qwen 3.7 Flash, Attribution & MMM)
- "described in a broader paid/media context rather than specifically as the best fit for mid-sized B2B" (Perplexity Sonar, Attribution & MMM)
- "Triple Whale’s attribution may lack the statistical depth required to make big budget decisions" (Gemini 3.5 Flash, Attribution & MMM)

## Movement since September 2026

Floor: 11 points of share, measured on the calibration repeat. A larger change is movement; a smaller one is noise.

- Attribution and marketing mix modeling: 4% to 2%, −3. Inside the floor by 8 points · rank 5 → 13 of 123.
- Ecommerce marketing: 0% to 0%, ±0. New · not ranked in September 2026 · rank 79 of 115.

## In its own words

What Triple Whale's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: The AI operating system built for modern commerce. (https://triplewhale.com/)
- For: modern commerce (https://triplewhale.com/)
- Price stated: All prices are based on a combination of your brand's annual GMV and the package you choose: Foundation, Automate, or Enterprise. (https://www.triplewhale.com/pricing)
- Free plan or trial: Get started for free (https://triplewhale.com/)
- Integrations claimed: 60 (https://www.triplewhale.com/case-studies)
- Certifications: SOC 2 Type II, GDPR & CCPA compliant, SOC 2, SOC 2 Type 2, CCPA, GDPR, SOC 2 Type 1, SOC 3
- Hosting: USA, Australia, Israel
- Customers named: True Classic, YSE Beauty, Origin, Gorilla Mind, Ekster, Travelpro, Brightland, Solace

## What it publishes

Every page triplewhale.com exposes, read 2026-09-29: 1195 addresses. By kind, pages and the last 90 days:

- blog: 493 pages, 0 in the last 90 days, latest undated
- case study: 49 pages, 0 in the last 90 days, latest undated
- webinar or virtual event: 12 pages, 0 in the last 90 days, latest undated
- conference or event: 4 pages, 0 in the last 90 days, latest undated
- report or ebook: 43 pages, 0 in the last 90 days, latest undated
- comparison: 26 pages, 0 in the last 90 days, latest undated
- template or tool: 35 pages, 0 in the last 90 days, latest undated
- glossary or explainer: 10 pages, 0 in the last 90 days, latest undated
- podcast or video: 1 pages, 0 in the last 90 days, latest undated
- news or press: 5 pages, 0 in the last 90 days, latest 2024-09-06
- Recent: 2024-09-06 news or press: Shoguntemp26f41e90 https://store.triplewhale.com/blogs/news/shoguntemp26f41e90
- Recent: 2024-09-06 news or press: Shoguntemp55fa1124 https://store.triplewhale.com/blogs/news/shoguntemp55fa1124
- Recent: 2024-09-06 news or press: Shoguntemp152b4ec4 https://store.triplewhale.com/blogs/news/shoguntemp152b4ec4
- Recent: 2024-09-05 news or press: Shoguntempad96739a https://store.triplewhale.com/blogs/news/shoguntempad96739a

## Record

- Method: https://gtm-ai-index.com/methodology/
- Raw judge labels and full responses: https://gtm-ai-index.com/data/
- License: CC BY 4.0. Cite as GTM AI Recommendation Index, October 2026 Edition, gtm-ai-index.com.