# TransUnion: how AI models rank it, October 2026

GTM AI Recommendation Index, October 2026 Edition. Named in 8 judge labels across 2 categories by 6 of 14 models. Page: https://gtm-ai-index.com/vendors/transunion/

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| Attribution and marketing mix modeling | 0% | 41 | 17% | 6 |
| Data clean rooms | 0% | 28 | 0% | 2 |

## What the models said for it

- "Combines online and offline data for a unified view of marketing effectiveness, favored by large advertisers." (Mistral Small, Attribution & MMM)
- "These credit bureaus offer vertically integrated clean room solutions" (Mistral Small, Data clean rooms)

## And against it

- "Very slow feedback loops (models can take 8–12 weeks to deliver) and highly expensive." (Gemini 3.5 Flash, Attribution & MMM)

## Movement since September 2026

Floor: 11 points of share, measured on the calibration repeat. A larger change is movement; a smaller one is noise.

- Attribution and marketing mix modeling: 0% to 0%, ±0. New · not ranked in September 2026 · rank 41 of 123.
- Data clean rooms: 0% to 0%, ±0. New · not ranked in September 2026 · rank 28 of 100.

## The company

TransUnion; https://www.transunion.com/; Chicago, United States; founded 1968; public, TRU on New York Stock Exchange. From Wikidata, fetched 2026-09-14.

## In its own words

What TransUnion's own pages state, read 2026-10-05. Stated by the vendor, not checked by the index.

- Positioning: Free TransUnion® credit report & score. Free credit monitoring, alerts and personalized offers. All free, all in 1. (https://transunion.com/)
- For: Consumer (https://transunion.com/)
- Price stated: Free (https://transunion.com/)
- Starting price: null (https://transunion.com/)
- Free plan or trial: No credit card required (https://transunion.com/)

## What it publishes

Every page transunion.com exposes, read 2026-09-29: 1373 addresses. By kind, pages and the last 90 days:

- webinar or virtual event: 3 pages, 0 in the last 90 days, latest 2024-08-07
- conference or event: 58 pages, 1 in the last 90 days, latest 2026-09-10
- report or ebook: 4 pages, 0 in the last 90 days, latest 2025-10-02
- comparison: 9 pages, 1 in the last 90 days, latest 2026-07-16
- template or tool: 1 pages, 0 in the last 90 days, latest 2015-06-30
- news or press: 1288 pages, 11 in the last 90 days, latest 2026-09-28
- Recent: 2026-09-28 news or press: Transunion appoints malte bernholz as chief strategy and corporate development officer https://newsroom.transunion.com/transunion-appoints-malte-bernholz-as-chief-strategy-and-corporate-development-officer
- Recent: 2026-09-23 news or press: TransUnion Announces Chief Financial Officer Transition https://newsroom.transunion.com/transunion-announces-chief-financial-officer-transition
- Recent: 2026-09-10 conference or event: TransUnion to Present at 2026 Barclays Global Financial Services Conference https://newsroom.transunion.com/transunion-to-present-at-2026-barclays-global-financial-services-conference
- Recent: 2026-09-09 news or press: Six in 10 organizations experienced at least one material cyberattack in the past 18 months https://newsroom.transunion.com/six-in-10-organizations-experienced-at-least-one-material-cyberattack-in-the-past-18-months
- Recent: 2026-09-01 news or press: Bring clarity to chaos campaign lands transunion  a 2026 adexchanger awards finalist spot https://newsroom.transunion.com/bring-clarity-to-chaos-campaign-lands-transunion--a-2026-adexchanger-awards-finalist-spot
- Recent: 2026-08-27 news or press: Debt settlement enrollment linked to greater credit score declines than bankruptcy new transunion research finds https://newsroom.transunion.com/debt-settlement-enrollment-linked-to-greater-credit-score-declines-than-bankruptcy-new-transunion-research-finds

## Record

- Method: https://gtm-ai-index.com/methodology/
- Raw judge labels and full responses: https://gtm-ai-index.com/data/
- License: CC BY 4.0. Cite as GTM AI Recommendation Index, October 2026 Edition, gtm-ai-index.com.