# TransUnion alternatives: what AI models name instead, September 2026

GTM AI Recommendation Index, September 2026 Edition. 204 of the 216 answers in the 1 category where TransUnion holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://gtm-ai-index.com/vendors/transunion/alternatives/

## Named instead, most often (every category and segment added)

- LiveRamp: 24
- Segment: 15
- CustomerLabs 1PD Ops: 13
- Hightouch: 11
- Leadpipe: 8
- RudderStack: 7

## Identity resolution

**Small business**: 72 of 72 answers did not name TransUnion.

- CustomerLabs 1PD Ops: first choice in 10 of those 72
- Segment: first choice in 10 of those 72
- FullContact: first choice in 6 of those 72
- Leadpipe: first choice in 5 of those 72
- Prospeo: first choice in 5 of those 72
- RB2B: first choice in 5 of those 72
- RudderStack: first choice in 4 of those 72
- CustomerLabs: first choice in 3 of those 72

**Mid-market**: 69 of 72 answers did not name TransUnion (TransUnion is #17 of 18 at 0%).

- LiveRamp: first choice in 11 of those 69
- Hightouch: first choice in 8 of those 69
- Segment: first choice in 5 of those 69
- Tealium: first choice in 5 of those 69
- CustomerLabs 1PD Ops: first choice in 3 of those 69
- Leadpipe: first choice in 3 of those 69
- RudderStack: first choice in 3 of those 69
- Amperity: first choice in 2 of those 69

**Enterprise**: 63 of 72 answers did not name TransUnion (TransUnion is #11 of 13 at 0%).

- LiveRamp: first choice in 13 of those 63
- Salesforce Data Cloud: first choice in 7 of those 63
- ZoomInfo: first choice in 4 of those 63
- Hightouch: first choice in 3 of those 63
- LiveRamp Identity Resolution: first choice in 3 of those 63
- Acxiom: first choice in 2 of those 63
- Adobe Real-Time CDP: first choice in 2 of those 63
- Leadspace: first choice in 2 of those 63

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.